Red light therapy, or photobiomodulation, has become one of the most talked-about modalities in modern equine wellness. PBM uses specific wavelengths of red and near-infrared light to stimulate cellular activity, particularly in the mitochondria. This article shares B to C content that supports educating animal owners. It covers professional and at-home use of PBM, areas … [Read more...]
What’s wrong with this picture?
May 24, 2026. Southeast Central Nebraska. Feeding hay while drought-affected grass tries to recover. The lack of moisture is putting significant pressure on producers in this state. Around 62 percent of the U.S. cattle inventory is in an area experiencing drought. The latest U.S. Drought Monitor shows nearly three-quarters of the U.S. cattle herd is being affected by … [Read more...]
World Pork Expo opens June 3
The world’s largest pork industry-specific trade show brings together pork producers and industry professionals from around the world for two days of education, innovation and networking. It takes place Wednesday, June 3 and Thursday, June 4, 2026, at the Iowa State Fairgrounds in Des Moines. Source: World Pork Expo. Link. There’s something for everyone — an expansive trade … [Read more...]
What Fear Free actually built in 10 years
The principles that shape how animals experience professional care have lived in the apprenticeship layer of the pet industry—passed mentor to mentor, shop to shop, with no shared curriculum. Fear Free was built to close that gap, writes Collin Armstrong. The organization grew from Dr. Marty Becker’s conviction of, “Fear, anxiety, and stress in animals are not just welfare … [Read more...]
Veterinarian perception of professional conduct
In this study, a convenience sample of 98 veterinarians in Australia were surveyed on their perceived importance of professional conduct statements based on standards listed in the Australian Veterinary Association’s code of professional conduct. The statement with the highest mean score of perceived importance was, “Veterinarians must hold the health, welfare, and … [Read more...]
Producer-veterinarian relationships matter
A lot has been written about access to veterinary care lately. We’ve professed the need to adjust the relationship view to consider CVRP instead of VCPR <Link>. Whether we have it backwards or not, Andrea Bedford’s article reveals the value communication and trust with producers as an important and often overlooked component of VCPR. She describes the C-V-R as part of … [Read more...]
Deciding is the first step
The fear of making the wrong decision creates a barrier to acting because we falsely believe there is only one right answer. That belief is the trap. We don't develop judgment skills by waiting for the perfect decision to practice on, shares Andy Williams. We develop it by deciding, observing, learning, and deciding again. Source: LinkedIn, April 24, 2026. Link. You don't … [Read more...]
Free webinar: Why clients don’t rebook and what to do
Complimentary Pet owners still want care for their animals, but they now return to practices based on total client experience. In this evidence-based webinar, you’ll learn: What today’s digital-first clients expect from veterinary practices Where common breakdowns in communication and education occur How aligning the client experience leads to more consistent … [Read more...]
IBPSA Fast Bites – May 18, 2026
TODAY! Financial Survey Results webinar, 12:00 p.m. MDT. Registration Link. Also consider: Member Webinar: Introducing Preventive Vet, Tuesday, May 26th, 1:00 p.m CDT. Link. Remember to submit your IBBY Nominations. Link. Source: IBPSA, May 18, 2026. Link. Also see: Animal Health Digest Bulletin, May 14th. Link. Pet brands using AI, employee sabbaticals, … [Read more...]
Is your pet business ready for summer?
Beginning with freezer and cooling maintenance, Pets+ staff writers offer a readiness schedule for store locations to run through the first summer months. We would add checking air conditioning units, servicing any air filtration units and pressure washing entry sidewalks to the schedule. Source: Pets+, May 18, 2026. Link. Image: Link. … [Read more...]
Why Reddit is quietly becoming one of the most powerful forces in pet marketing
Ronn Torossia extends his AI marketing theme we posted last week <Link> and explores Reddit’s ability to generate community validation at scale. He says the implications for marketers are profound as brands consumers naturally discuss become the brands AI systems naturally retrieve. Source: Pets+, May 17, 2026. Link. As AI increasingly intermediates consumer … [Read more...]
Application and use of a continuous glucose monitor in cats and dogs
In the article linked here, Thomas Schermerhorn, VMD, DACVIM, and Jose Estrada, DVM, MS, share the pros and cons of using CGM systems, how to attach them and the importance of educating clients about results. The article includes instructional photos that will help explain CGM use with clients. Source: Clinician’s Brief, June 2025. Link. The CGM most commonly used in … [Read more...]
Petland Charities advancing animal welfare, breeder education initiatives
Petland Charities is reporting strong progress in advancing its renewed focus on animal welfare, breeder education and strengthening the human-animal bond. A key milestone to this advancement includes the launch of an enhanced website, petlandcharities.org, which shows real-world examples of breeder practices and animal care. Source: Petland Charities, May 19, 2026. … [Read more...]
Worth a Glance – May 21, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, May 14, 2026. Link. Most read posts from May 14, 2026 AHD Bulletin – Words + Action = Trust. Link. 1 common skin bacteria, 2 outcomes. Link. These pet brands dominate ChatGPT, Claude, Gemini and Perplexity. Link. Turn feline visits into lasting relationships. Link. Vesicular stomatitis … [Read more...]
1 common skin bacteria, 2 outcomes
Commercial content A researcher at the Ross University School of Veterinary Medicine, is studying S. pseudintermedius with a different lens. Rather than looking only at dogs with active infection, Felix N. Toka, DVM, PhD, Dsc, DAVM, is including dogs that naturally carry the bacteria and remain healthy. He examined bacterial strains in both healthy and affected dogs and … [Read more...]
These pet brands are dominating ChatGPT, Claude, Gemini and Perplexity
One core objective of Animal Health Digest’s curation service is to provide animal health pros a look at what consumers are seeing and reading in a B2C context. 5W’s Pet Industry AI Visibility Index 2026 provides visibility to what consumers are accessing on popular AI tools. This new research report analyzes which pet brands appear most frequently across AI-generated … [Read more...]
Words + Action = Trust
There was a time when keeping your word was considered a given. If you said you would follow up, deliver by Friday, or call someone next week, it was expected that you would do exactly that. Source: LinkedIn, April 13, 2026. Link. Follow-through reduces friction. It creates clarity. And it enhances performance across the board. When you consistently do what you say you’re … [Read more...]
IBPSA Fast Bites – May 12, 2026
2026 Industry Benchmarking Report survey results webinar, Thursday, May 21st at 12 pm Mountain Time. Register here. Link. The webinar presentation will break down: The 4 distinct performance tiers shaping the industry The biggest gaps between top and underperforming operators The 5 operational disciplines that drive scalable growth Actionable insights you can … [Read more...]
Turn feline visits into lasting relationships
Recent research by the Catalyst Council has led to a deeper understanding of the feline veterinary business and opportunities as cat visits now account for nearly one-fourth of veterinary traffic. Catalyst Council leaders share actionable opportunities in this edition of Feline Findings from the CATalyst 2026 State of the Cat 60,000-household survey report. Change the … [Read more...]
Considerations when choosing an SGLT2 inhibitor for a newly diagnosed diabetic cat
Diabetes management in cats requires a different approach than in dogs. Section 6 of the 2026 AAHA Diabetes Management Guidelines for Cats provides primary care providers with ways to better serve their feline patients, including SGLT2 inhibitors. Two SGLT2 inhibitors are now licensed for use in newly diagnosed, otherwise healthy feline diabetics not previously treated with … [Read more...]
Free-range, indoor-outdoor cats can carry similar disease risk as feral cats
Owned cats allowed to roam outside unsupervised may carry infectious diseases at rates comparable to feral cats, even when they receive veterinary care, regular meals and shelter. Study results* show that how people manage their pets plays a major role in shaping disease transmission between wildlife, domestic animals and humans. Researchers highlight that strategies … [Read more...]
EHV-1 resources seek to educate the horse community
Equine herpesvirus‑1 is a common respiratory virus that spreads through nasal droplets and contact between horses. Understanding how the virus spreads and which horses are most vulnerable is key to reducing transmission and improving outcomes. In the first link below, Lutz Goehring, DVM, MS, PhD, Dipl. ACVIM, shares how risk increases with travel and the potential transfer … [Read more...]
Routine deworming is giving way to targeted, data-driven strategies in cattle
Parasites are not going away, but the way they are managed is evolving, shares Andrea Bedford. The goal is no longer the complete elimination of parasites but rather smarter management of them. Takeaways from an episode of The Bovine Vet Podcast [1:02] present the benefits of changing from a calendar-centric parasite control schedule to precision parasite management that … [Read more...]
Worth a Glance – May 14, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, May 7, 2026. Link. Most read posts from May 7, 2026 AHD Bulletin – Gartner: Managers face increased workloads and demands. Link. The pet economy is splitting in two. Link. Air filtration is critical to reduce disease, protect herd productivity. Link. Hill’s first World of the Kitten Report. Link. … [Read more...]
The pet economy is splitting in two
The middle of the pet marketplace is fading away, says Marshall Morris, explaining we are in a K-shaped economy. He offers perspectives for brands that choose to play in premium segments versus store brands. Morris notes the category showing the most resilient growth now isn’t food. It is "preventive" wellness: supplements, OTC treatments and functional ingredients. These … [Read more...]
Gartner: Managers face increased workloads and demands
Managers are working harder today and 66 percent of them say that their primary responsibility is managing the people on their teams rather than driving progress toward organizational goals and priorities, according to Tony Guadagni. This amounts to as much as one-quarter of their time engaging with employees on personal and emotional issues. The authors discusses the need … [Read more...]
Hill’s releases its first World of the Kitten Report
Complimentary Building upon Hill's World of the Cat Report, the World of the Kitten Report is positioned as a comprehensive, evidence-based guide that delivers expert insights into optimal kitten growth, nutrition, socialization and veterinary care, to help ensure healthier, happier feline companions across the globe. Hill's encourages a shift in focus to the first 12 … [Read more...]
Canine sales training
My dog is better at the fundamentals of selling than half the reps I’ve trained in the last 20 years. Source: Veterinary Advantage, March 2026. Link. Somewhere along the way, selling became a grind for a lot of animal healthcare professionals. The joy left. The enthusiasm became a performance. People can feel that. INSIGHTS: Everyone in a hospital is in sales. … [Read more...]
IBPSA Fast Bites – May 5, 2026
In this week’s Fast Bites: Limited time FLASH sale on IBPSA education through May 11th New member benefits announced Financial survey results being tabulated IBBY nominations open soon Upcoming Webinar: Sustainability in Pet Care, May 13, 2026 1:00pm CST. Registration Link. Alex McKinnon has a global perspective on what sustainability in pet care really means. … [Read more...]
Trust: The universal cornerstone of pet care
Kathy Hosler never once questioned whether her veterinarian had her dog’s best interest at heart. That experience made her think about the kind of trust grooming clients place in their groomers every day. The mechanics of grooming are just the beginning, writes Hosler, asserting the need for continuing education on pet care topics as well as improving communication … [Read more...]