Pet insurance covers fewer than four percent of U.S. dogs and cats, a gap Michael Q. Bailey, DVM, DACVR, addresses in this article. He offers pet owner guidance to know what’s covered, wellness versus emergency plans and the importance of financial planning for a pet’s lifetime care when choosing a pet insurance policy. Above all, Bailey makes the case for prevention, … [Read more...]
The impact of BCS on systolic blood pressure and glucose levels in cats
This article reinforces the importance of obesity management in cats as our industry works to support growth in feline health interest and veterinary visits. Results from a recent study highlight the importance of recognizing the impact of body condition score on feline health. Obese cats exhibited significantly higher SBP and blood glucose concentrations compared to their … [Read more...]
IBPSA Fast Bites – May 26, 2026
Financial survey results, IBBY nominations, webinars for members. Source: IBPSA, May 26, 2026. Link. Also see: Animal Health Digest Bulletin, May 21st. Link. Fear Free, making decisions, why clients don't book, are you ready for summer, using Reddit for pet marketing, and more! … [Read more...]
U.S. consumer sentiment hits record low amid rising costs
Consumer sentiment has hit an all-time low. Spiking energy prices renewed inflation fears and pushed consumer confidence down 10 percent from a month ago and more than 14 percent from a year ago. Source: Washington Express, May 22, 2026. Link. The cost of living continues to be a first-order concern, with 57 percent of consumers spontaneously mentioning that high prices … [Read more...]
Some ticks can survive longer in your home than previously believed, new study finds
Must read A study from The Ohio State University provides the first quantitative evidence that two tick species can survive for weeks on common household flooring. This underscores the need for veterinarians to reinforce year-round tick prevention and home risk mitigation strategies with clients. Gulf Coast tick and Lone Star tick survival minimums exceeded seven days … [Read more...]
Making the pet food to pet health connection
Pet owners are turning to pet food to boost their pets’ health and wellness, writes David Sprinkle. His takeaways from the January 2026 Packaged Facts survey data show the priority of pet food as a pet health product rises up the generational ladder, tied to a greater likelihood of populations owning more senior pets than ever before. Source: PETFOOD Industry, May 11, 2026. … [Read more...]
What Fear Free actually built in 10 years
The principles that shape how animals experience professional care have lived in the apprenticeship layer of the pet industry—passed mentor to mentor, shop to shop, with no shared curriculum. Fear Free was built to close that gap, writes Collin Armstrong. The organization grew from Dr. Marty Becker’s conviction of, “Fear, anxiety, and stress in animals are not just welfare … [Read more...]
Application and use of a continuous glucose monitor in cats and dogs
In the article linked here, Thomas Schermerhorn, VMD, DACVIM, and Jose Estrada, DVM, MS, share the pros and cons of using CGM systems, how to attach them and the importance of educating clients about results. The article includes instructional photos that will help explain CGM use with clients. Source: Clinician’s Brief, June 2025. Link. The CGM most commonly used in … [Read more...]
Frailty: An important emerging concept in veterinary medicine
Health span, the period of life an animal spends in good health and free of chronic disease and disabilities related to aging, should be prioritized over simply extending lifespan. Frailty, well-defined in human health, is increasingly important to recognize and assess in pets, as it negatively affects both health span and quality of life. Frailty is not synonymous with … [Read more...]
Petland Charities advancing animal welfare, breeder education initiatives
Petland Charities is reporting strong progress in advancing its renewed focus on animal welfare, breeder education and strengthening the human-animal bond. A key milestone to this advancement includes the launch of an enhanced website, petlandcharities.org, which shows real-world examples of breeder practices and animal care. Source: Petland Charities, May 19, 2026. … [Read more...]
Worth a Glance – May 21, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, May 14, 2026. Link. Most read posts from May 14, 2026 AHD Bulletin – Words + Action = Trust. Link. 1 common skin bacteria, 2 outcomes. Link. These pet brands dominate ChatGPT, Claude, Gemini and Perplexity. Link. Turn feline visits into lasting relationships. Link. Vesicular stomatitis … [Read more...]
Addressing hantavirus concerns
Dogs and cats are not thought to be susceptible to hantavirus infection and are not thought to play a role in spreading the disease to people, writes Ann E. Hohenhaus, DVM, DACVIM, emphasizing the need for rodent control. Consider her article for newsletters or social media posts to reduce pet owner concerns. Source: Schwarzman Animal Medical Center, May 13, 2026. Link. The … [Read more...]
Turn feline visits into lasting relationships
Recent research by the Catalyst Council has led to a deeper understanding of the feline veterinary business and opportunities as cat visits now account for nearly one-fourth of veterinary traffic. Catalyst Council leaders share actionable opportunities in this edition of Feline Findings from the CATalyst 2026 State of the Cat 60,000-household survey report. Change the … [Read more...]
Considerations when choosing an SGLT2 inhibitor for a newly diagnosed diabetic cat
Diabetes management in cats requires a different approach than in dogs. Section 6 of the 2026 AAHA Diabetes Management Guidelines for Cats provides primary care providers with ways to better serve their feline patients, including SGLT2 inhibitors. Two SGLT2 inhibitors are now licensed for use in newly diagnosed, otherwise healthy feline diabetics not previously treated with … [Read more...]
Free-range, indoor-outdoor cats can carry similar disease risk as feral cats
Owned cats allowed to roam outside unsupervised may carry infectious diseases at rates comparable to feral cats, even when they receive veterinary care, regular meals and shelter. Study results* show that how people manage their pets plays a major role in shaping disease transmission between wildlife, domestic animals and humans. Researchers highlight that strategies … [Read more...]
The pet economy is splitting in two
The middle of the pet marketplace is fading away, says Marshall Morris, explaining we are in a K-shaped economy. He offers perspectives for brands that choose to play in premium segments versus store brands. Morris notes the category showing the most resilient growth now isn’t food. It is "preventive" wellness: supplements, OTC treatments and functional ingredients. These … [Read more...]
Hill’s releases its first World of the Kitten Report
Complimentary Building upon Hill's World of the Cat Report, the World of the Kitten Report is positioned as a comprehensive, evidence-based guide that delivers expert insights into optimal kitten growth, nutrition, socialization and veterinary care, to help ensure healthier, happier feline companions across the globe. Hill's encourages a shift in focus to the first 12 … [Read more...]
IBPSA Fast Bites – May 5, 2026
In this week’s Fast Bites: Limited time FLASH sale on IBPSA education through May 11th New member benefits announced Financial survey results being tabulated IBBY nominations open soon Upcoming Webinar: Sustainability in Pet Care, May 13, 2026 1:00pm CST. Registration Link. Alex McKinnon has a global perspective on what sustainability in pet care really means. … [Read more...]
Trust: The universal cornerstone of pet care
Kathy Hosler never once questioned whether her veterinarian had her dog’s best interest at heart. That experience made her think about the kind of trust grooming clients place in their groomers every day. The mechanics of grooming are just the beginning, writes Hosler, asserting the need for continuing education on pet care topics as well as improving communication … [Read more...]
Understanding the challenges with the veterinary blood supply
Without more education and directed advocacy from the veterinary community, veterinary blood supply shortages may soon become insurmountable, writes Bill Romanelli. He outlines significant threats to the future availability of animal blood supplies including increasing demand, lack of donors, limited shelf life and well-intended animal activism. Source: Today’s Veterinary … [Read more...]
What vet schools don’t teach about canine osteoarthritis
Matt Brunke, DVM, DCVSMR, CCAT, believes chronic, whole joint disease is primarily driven by pervasive inflammation, not a cartilage disease as it is often positioned in veterinary schools. His article asserts the need to reframe osteoarthritis as a disease of the synovium and to think in terms of inflammation management versus pain management. Brunke comments on NSAIDs and … [Read more...]
Deadly feline coronavirus variant has been present in the U.S. for over a decade
Cornell researchers have discovered that a lethal variant of feline coronavirus has appeared in the U.S. Previously thought to be limited to a devastating 2023 outbreak in Cyprus that killed thousands of cats, it raises concerns about future large-scale outbreaks in vulnerable cat populations. Despite the presence of these high-risk viral features in U.S. samples, outbreaks … [Read more...]
Hill’s Pet Nutrition introduces product to support feline mobility, weight management
The new Hill's Prescription Diet Metabolic + j/d, brings two innovations together to help manage feline weight and mobility issues in one formula. Cat owners who have overweight cats struggling with mobility no longer have to choose which condition to address with their veterinarian. Source: Hill’s Pet Nutrition, PR Newswire, April 30, 2026. Link. Hill's Prescription Diet … [Read more...]
Worth a Glance – May 7, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, April 30, 2026. Link. Most read posts from April 30, 2026 AHD Bulletin – Four stoic rules to master your emotions at work. Link. How Simon Sinek changed business strategy to an infinite game. Link. Great to good to average to mediocre. Link. Most read post in April 2026: Personal responsibility. … [Read more...]
CDC: Tick season off to a fast start
The Centers for Disease Control and Prevention issued an early advisory to the public this week to guard against ticks. The CDC’s tracking system shows that weekly rates of emergency room visits for tick bites are the highest for this time of year since 2017. The warning is a reminder to communicate with animal owners about the need to protect their animals and themselves … [Read more...]
NEW 2026 AAHA Diabetes Management Guidelines for Cats
For veterinary teams managing diabetic patients, this is a meaningful update. The LinkedIn post below shares a high-level look at how care is evolving. Source: AAHA, LinkedIn, April 27, 2026. Link. Full version of 2026 AAHA Diabetes Management Guidelines for Cats <Link>. Also see: Guidelines at a glance <Link>. … [Read more...]
Tablets for tabbies: technology, animal welfare and interaction in cat cafes
A recent study investigated potential uses and challenges for technology in environments like cat cafes. What researchers learned could affect how similar technology is used in veterinary clinics in the future, writes Kristen Green Seymour. Source: AAHA Trends, December 23, 2025. Link. <There is> a really interesting future for cat technology, from applications used … [Read more...]
Laser therapy for the veterinary cancer patient: a modern approach to supportive care
Lisa Miller, DVM, CCRT, and Chelsea Tripp, MS, DVM, DACVIM(O), share how laser therapy or photobiomodulation can be used in veterinary oncology to reduce treatment side effects and improve healing, pain control and quality of life in this informative article. Current evidence supports the safe and judicious use of photobiomodulation in cancer patients when dosing and tumor … [Read more...]
IBPSA Fast Bites – April 20, 2026
IBPSA is pausing the Annual Conference in 2026. However, the IBBY Award Celebration will be held during the inaugural Canis Conference in October. Register to attend <Link>. This week’s Fast Bites: BARK Rangers at National Parks. Link. Service dogs interpret the needs of their humans. Link. First-ever pet-centric private aviation terminal. Link. … [Read more...]
Two industries, one mission, mostly disconnected
There is something about pets that overrides conventional career logic, writes veterinary nutritionist Megan Sprinkle, DVM. She shares her observations from a trip to Global Pet Expo 2026 and contrasts parallel industries with a common customer commenting on the opportunity of shared purpose. Source: Animal Health News and Views, April 2026. Link. Diverse perspectives and … [Read more...]