New data from Pet Sitters International’s 2026 State of the Industry Survey reveals that the average annual revenue for professional pet sitters continues to rise, and a majority of pet sitters expect revenues to continue to grow. According to the survey, the average gross revenue for U.S. pet sitters in 2025 was $112,423, a 12 percent increase from $100,537 in 2023. The … [Read more...]
91 percent of pet owners would go into debt to save a pet’s life, yet nearly half have delayed care due to cost, per new report
Pet owners would do almost anything to protect their pets, yet many continue to face difficult decisions when it comes to seeking care, according to the 2026 Lovet Checkup Report from Lovet Pet Health Care. The research results showed a majority of pet owners nationwide would be willing to take on debt to save their pet's life. At the same time, nearly half said rising … [Read more...]
CATalyst Council’s second edition of “Puppocalypse, Kitten Craze” Report confirms its veterinary visit forecast with updated Q2 2026 data
Cats have outpaced dogs in clinical visit growth every quarter since Q1 2023 and the CATalyst Council’s new report confirms the previous assertions, incorporating a full fiscal year of clinic visit data. The CATalyst Council’s second edition of “Puppocalypse, Kitten Craze” report was released July 15th. It confirms the bust is fewer puppy acquisitions each year, not just fewer … [Read more...]
Handling the unruly patient
Commentary David Burger’s article reviews an apparent increase in fractious pets that increase injury risks for veterinary teams and pet owners alike. While “do more training” is advocated, it is clear that beyond veterinary teams adjusting their approach with problem pets, getting modern pet owners to establish basic behavior boundaries is difficult. Similarly, groomers … [Read more...]
Review: Dogs can get a sunburn, too
Includes commercial references It is typically not top of mind but sun protection is another important preventive consideration as dogs get sunburned as humans do. Barri J. Morrison, DVM, provides appropriate reminders in this article worth sharing with pet owners. Groomers can be a good source for sunburn education as dogs leave the salon with a fresh haircut. Key … [Read more...]
Beyond exercise: The role of stretching routines for dog joint health
Commercial source Exercise alone isn’t always enough to support your dog’s mobility, writes Britt Kascjak in this informative article. She shares five essential stretches for dog joint health, their benefits, safety and when it is best to help dogs stretch. Consider this article for newsletters, social media posts and for exam room information to help dog owners add … [Read more...]
10 Q&As about pet food for aging dogs and cats
Good read Despite the expanding population of senior pets, scientists observed that nutritional recommendations remain largely based on research conducted in younger animals. In a literature review published in the journal Animals, they examined what scientists know about nutrition for aging dogs and cats, identify the biggest gaps in current knowledge and outline the … [Read more...]
New data: Pet owners seeking help sooner; telehealth becoming the first step
Complimentary whiskerDoc’s analysis of 2026 pet health interactions suggests that telehealth is increasingly becoming the first step in a pet parent's care journey. The data reinforces the power of early intervention: timely access to professional advice helps owners make more informed decisions, potentially reduce unnecessary treatment and incur lower pet health care … [Read more...]
IBPSA Fast Bites – June 29, 2026
Registration is still open for the 6-part webinar series, Pet Industry Leaderboard: Benchmarks and Actionable Business Strategies. Free for members. <Register here> Source: IBPSA, June 29, 2026. Link. Also see: Animal Health Digest Bulletin, June 25th. Link. Killing innovation, when to disengage, stopping interruptions, the growing pet wellness market, and more! … [Read more...]
A new framework for assessing dog bite risk
A new approach, beyond the “point-in-time” method, may provide veterinary professionals, behaviorists and caregivers with objective tools they can use to understand, assess and potentially manage a dog’s bite risk. Colette Kase shares these key factors: The importance of improving bite assessments The potential of a structured professional judgment approach used in … [Read more...]
Pet vaccine compliance important to groomers
Groomers aren’t just haircutters. We care for dogs. We are paid to be professional with the pets we care for, which makes vaccination compliance an important detail of any grooming business, asserts Jennifer Bishop Jenkins. She references legal and insurance considerations, specifically noting zoonotic risks from rabies and leptospirosis. Source: Groomer to Groomer, July … [Read more...]
Experts offer perspectives for veterinary practices from CATalyst Council report
The Fountain Report asked three experts to weigh in on implications for veterinary practices from the recent CATalyst Council white paper, “Puppocalypse, Kitten Craze, and the Expectations Reset <Link>. The report addresses the veterinary industry’s fifth consecutive year of declining visits and why that trend is likely to continue through the next decade. Here are the … [Read more...]
Easy-to-add physical rehabilitation tools for veterinary clinics
Beyond underwater treadmills, there are affordable and feasible options available to veterinary practices to use when providing canine and feline physical rehabilitation. Robin Downing, DVM, MS, DAAPM, DACVSMR, CVPP, CCRP, shares examples of physical rehabilitation equipment that are fundamental and easy to incorporate into any practice that serves patients with osteoarthritis … [Read more...]
Hill’s Pet Nutrition launches Science Diet Single-Protein refrigerated dog food
Hill’s Pet Nutrition announced the debut of Hill’s Science Diet Single Protein Dog Food Rolls in the refrigerated section. The launch signifies Hill’s entry into the fresh dog food category. The new format will be available at pet specialty retailers beginning July 2026. Science Diet Single Protein Dog Food Rolls can be fed as the sole source of nutrition or used as a mix-in … [Read more...]
IBPSA Fast Bites – June 22, 2026
In this week’s Fast Bites find member webinars, future market predictions, a different way to provide health insurance, getting ready for the upcoming holidays and more . . . Source: IBPSA, June 22, 2026. Link. Also see: Animal Health Digest Bulletin, June 18th. Link. Seasonal drift, ineffective accountability, "rust out", keeping dogs calm, and more! … [Read more...]
Pet wellness market tops $5 billion, growing faster than predicted
The U.S. pet wellness market is larger and growing faster than many industry estimates suggest. According to Lauren DeVestern, long-term demand, channel success, high customer retention and clear brand differentiation support the pet wellness category's value. Source: PETFOOD Industry, June 18, 2026. Link. Pet wellness products remain heavily online, but expanding into … [Read more...]
The truth about MSG and dog food
The topic of MSG in dog food is full of myth and hearsay, write Joe Holyoake and Andrew Dickens. They offer no definitive answer to the question, “Is MSG safe for a dog?” but relate FDA guidance, share concerns for dogs with certain conditions and the belief it sometimes helps reduce coprophagia. Source: Dog Food Advisor, June 15, 2026. Link. The scientific research … [Read more...]
Worth a Glance – June 25, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, June 18, 2026. Link. Most read posts from June 18, 2026 AHD Bulletin – Puppocalypse, Kitten Craze, resetting industry expectations. Link. ‘Rust-out’ is the new burnout. It requires a different fix. Link. 7 stories to help your customers come home at night. Link. Why the future of veterinary … [Read more...]
Puppocalypse, Kitten Craze, and an industry expectations reset
A new CATalyst Council white paper, “Puppocalypse, Kitten Craze, and the Expectations Reset,” uses the age demographics of dogs and cats that visit full-service practices to forecast combined U.S. clinical visit growth of -2 percent to 0 percent through 2030. Those numbers are well below the 2 percent to 3 percent the industry expects. The report’s central, empirically … [Read more...]
Keeping dogs calm: it’s a process
Commercial links included Two articles address various elements of mental health and well-being for dog owners. In today’s world, where pets often live in urban environments with limited outdoor activities, ensuring their mental well-being becomes paramount, writes Anderson Cox. Fear, separation and aging are identified as catalysts for anxiety. Fireworks are troubling … [Read more...]
Plants that may help repel ticks naturally
We need all the help we can get to reduce exposure to ticks in yards, green spaces, wood lots and acreages. Gemma Johnstone shares 15 plants to consider growing that can help keep ticks at bay. Consider sharing this article on social media, in newsletters and with local flower and vegetable garden groups to let pet owners know what plants help keep ticks away. Source: The … [Read more...]
e-Book: A Clinician’s Guide to Dermatology
A new e-book, A Clinician’s Guide to Dermatology, compiles five how-tos on skin biopsies, fungal cultures, trichograms, skin scraping and otoscopy to help clinicians do common procedures in-house. The book contains a curated collection of articles on dermatology diagnostic topics ranging from various skin scraping techniques to case and site selection for skin biopsies to an … [Read more...]
Beyond obedience
Grahmn Garrison’s article argues that behavior is not an “obedience issue” but a core component of veterinary health, influencing diagnosis, treatment access, welfare, family dynamics and longevity. In it, experts encourage focusing on behavior changes in an individual pet’s normal patterns versus behavior problems. Garrison paints a broader behavior landscape, … [Read more...]
Two cases of New World Screwworm confirmed in South Texas
The ongoing NWS story is going to occupy current news for a time. “A case of New World screwworm has been confirmed in South Texas near La Pryor, according to USDA.” NWS is back in the U.S. for the first time in 60 years. Animal health pros who share updates and actionable information can help animal owners monitor and identify infestations. This situation is evolving, and … [Read more...]
Hot messaging helps keep livestock and pets cool
AHD’s editor Rick Purnell continues his “Seen, Heard, Trusted” series here focusing on keeping animals cool as the summer heats up. The article shares the temperatures when heat begins causing issues for cows, pigs, horses, goats, sheep, rabbits and chickens. Purnell advocates routine heat stress reminders because heat-related problems can begin at temperatures as low as … [Read more...]
The missing piece in most pet physical exams
Complimentary Conversations about nutrition can be awkward, challenging and even confrontational. Considered the fifth vital assessment, nutrition discussions can become moments of connection and compliance with clear, confident communication. The AAHA Nutrition Guidelines Certificate Course is designed to help you translate the medicine and science you know into the best … [Read more...]
Dog daycare leptospirosis outbreak in Los Angeles reveals broader public health risks
Commentary It is hard to imagine an environment where dogs are boarded without proper vaccinations. The findings in this research underscore the importance of prevention and vigilance in settings where dogs congregate. In practice, vigilance means dogs without current recommended vaccinations are turned away. Article A 2021 outbreak of leptospirosis that sickened … [Read more...]
Considerations for creating a small animal blood bank
Bill Romanelli outlined threats to the future availability of animal blood supplies, noting increasing demand, lack of donors, limited shelf life and well-intended animal activism in his February 2026 article <Link>. In the piece linked below, Lexi Dickens, LVT, RVT, VTS, reviews some of the top considerations for veterinary clinic management looking to start their own … [Read more...]
6 human foods that could poison your dog
Many loving owners don't realize the dangers of dogs eating common kitchen foods. Even if they do, there’s a strong likelihood children or guests are not aware of foods that are toxic or potentially fatal to dogs. Anderson Cox shares six foods we eat that can kill dogs in this article. It is worth sharing with dog owners on social media, in newsletters and with local … [Read more...]
AVMA president breaks down pet insurance gaps
Pet insurance covers fewer than four percent of U.S. dogs and cats, a gap Michael Q. Bailey, DVM, DACVR, addresses in this article. He offers pet owner guidance to know what’s covered, wellness versus emergency plans and the importance of financial planning for a pet’s lifetime care when choosing a pet insurance policy. Above all, Bailey makes the case for prevention, … [Read more...]