More than one million Nationwide-insured dogs and cats generated 3.3 million pet insurance claims in 2025, revealing that pets’ health is shaped by ongoing, chronic conditions. Canine trends: Allergies top the list again and chronic issues dominate the top 10 Feline trends: Digestive issues lead again with chronic conditions climbing Source: Nationwide, March 5, … [Read more...]
Worth a Glance – March 26, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, March 19, 2026. Link. Most read posts from March 19, 2026 AHD Bulletin – All work and no play? Link. Active listening: 6 strategies so others feel seen, heard, understood. Link. Understanding your window of tolerance. Link. ========================== Study: Humans preferred for empathy, but AI … [Read more...]
Fresh and raw pet food: who’s winning online visibility in the U.S.?
Interesting read for marketers An analysis by Bubblegum Search examined 20 U.S. retailers and manufacturers operating in the fresh and raw dog food segment, revealing trends in branded and generic search. Increasing scrutiny of pet food leads pet owners to search engines to find better options, making it a key way for brands to be discovered and stand out from … [Read more...]
IBPSA Fast Bites – March 16, 2026
In this week’s Fast Bites: Webinar: Marketing Strategies for Pet Care Businesses: Wednesday, April 1st, 1:00 p.m. CST <Link> Participation wanted: Pet Care Services Industry Financial Survey. <Link>. Animal Health Digest Bulletin, March 12th. Link. The Global Pets Industry Trend Report, Client Communication Boundaries, Dog Grooming as Pet Wellness, and … [Read more...]
Pet daycare and lodging market analysis 2026
The market for pet daycare and lodging has an active and diverse competitive environment. Industry leaders differentiate themselves by offering various amenities, including grooming, training and specialized care services. This landscape is dynamic, characterized by innovation, convenience and a growing focus on pet well-being and safety. Source: Cognitive Market Research, … [Read more...]
Review: AAHA’s Working, Assistance, and Therapy Dog Guidelines
March 13th recognizes National K9 Veterans Day and the dedicated K9 units who have served since World War II. In recognition of these canine heroes, AAHA created a quick starter guide to fielding calls from working dog handlers, straight out of the Working, Assistance, and Therapy Dogs Guidelines Toolkit. Source: AAHA Trends, March 13, 2026. Link. PDF of quick starter guide … [Read more...]
Marigold delivers 17 Irish Doodle puppies in a single day
Large litters are common if you’re raising pigs, but Marigold’s 17 Irish Setter/Poodle puppies were quite a surprise. Possibly a record for the particular crossbreed, the largest litter on record still belongs to Tia, a Neopolitan Mastiff that delivered 24 puppies. All of Marigold’s puppies survived. Source: Dogster, March 12, 2026. Link. … [Read more...]
Worth a Glance – March 19, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, March 12, 2026. Link. Most read posts from March 12, 2026 AHD Bulletin – Imposter syndrome (video). Link. Low-stress handling isn’t just for animals. Link. 2026: What’s next in the pet business? Link. Livestock care during wildfire season. Link. Webinar TODAY!: The Untapped Feline Patient: … [Read more...]
IBPSA Fast Bites – March 9, 2026
In this week’s Fast Bites: Opt in for the Pet Care Services Industry Financial Survey. Link. IBPSA's official work days Legislative news from New Hampshire and New York Source: IBPSA, March 9, 2026. Link. From the blog: Grooming services: Achieve the best people and profit potential without the headaches, October 15, 2025. Link. Also see: Animal Health … [Read more...]
2026: What’s next in the pet business?
The Global Pets 2026 Industry Trend Report <Link> shares the 7 trends poised to influence the pet businesses this year. The onward march of AI A business model for every pet owner Retail: comfort and convenience Building loyalty Macroeconomics and geopolitics Inflation, tariffs and supply chains Gut health and functional nutrition Source: Pets … [Read more...]
Recent FDA approvals include first oral treatment for canine lymphoma
The FDA granted full approval for the first oral treatment for canine lymphoma, plus three conditionally approved animal drugs and cleared new generics for cats, horses and cattle. Source: AVMA News, March 5, 2026. Link. … [Read more...]
IBPSA Fast Bites – March 2, 2026
In this week’s Fast Bites: Participation sought for Pet Care Services Industry Financial Survey. Link. Request to update any job postings in member portal Legislative news from Virginia Source: IBPSA, March 2, 2026. Link. Also see: Do you have a minors policy for your pet business?, Pets+, December 17, 2024. Link. Readers share whether they do or not and … [Read more...]
Petland showcases transparency, collaboration with responsible USDA-licensed breeders
Petland, a specialty pet retail franchise company, is highlighting a cornerstone of its mission: unprecedented transparency and direct collaboration with responsible, USDA-licensed breeders who are committed to raising behaviorally appropriate, healthy pets. Source: Pet Age, February 27, 2026. Link. Petland sources puppies exclusively from responsible hobby breeders and … [Read more...]
Adopters love their shelter pets, but 78 percent of dog owners report behavior challenges
Conclusions from a landmark new study indicate high satisfaction ratings, while more than three-fourths of adopters faced behavioral or care challenges. These findings suggest that general satisfaction measures may obscure important challenges as animals settle into their new homes. Species-specific counselling, proactive veterinary engagement, and further microchip … [Read more...]
Dogs are more like toddlers than cats when it comes to helping humans
This study fits into human-animal bond thinking and domestication dynamics. Bottom line, if you need to find something, ask a dog or kid to help. . . not the cat. A study published in the journal Animal Behaviour investigated how untrained companion dogs, companion cats and 16- to 24-month-old toddlers respond when a familiar caregiver searched for a hidden object. Their … [Read more...]
FDA approves Merck Animal Health’s NUMELVI™ (atinvicitinib tablets) for dogs
NUMELVI™ (atinvicitinib tablets) is the first and only second-generation Janus kinase (JAK) inhibitor indicated for the control of pruritus associated with allergic dermatitis in dogs six months of age and older. The product is expected to be available at veterinary clinics and hospitals nationwide in spring 2026. Source: Merck Animal Health, February 27, 2026. … [Read more...]
Worth a Glance – March 5, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, February 26, 2026. Link. Most read posts from February 26, 2026 AHD Bulletin – Most common Gen Z, Gen Alpha terms now circulating in workplaces. Link. Is staffing eroding customer experience? Link. Designing the visit before the patient arrives. Link. Decision goals. Link. Start NOW to reduce … [Read more...]
Client satisfaction stays strong according to AVMA data
Data from the AVMA’s 2025 Pet Ownership and Demographic Sourcebook offer reassuring and actionable insights into how U.S. pet owners feel about their regular veterinary practice. Kudos to the teams working hard to deliver every day. Source: AVMA, February 19, 2026. Link. Small, incremental changes—paired with intentional communication—can reinforce client satisfaction, … [Read more...]
Start NOW to reduce barriers to heartworm prevention
A growing body of evidence-based protocols can help more pets get the care they need, while also supporting practice efficiency and revenue, writes Kristin Jankowski, VMD, CCRP, and Jenni Rizzo in this article. The key lies in understanding and removing barriers at every step of care: prevention, diagnosis and treatment. Consider this article as a reminder and resource to … [Read more...]
Crate training a puppy: 22 tricks and tips
Commercial links in content Crate training a puppy often challenges dog owners. While there is a plethora of guidance about the topic, this article offers solid information that can be shared with new puppy owners. Every dog is different, so reviewing ways to help puppies accept the crate as their own is an important component of helping them adapt to a new … [Read more...]
FDA issues emergency use authorizations for drugs to treat New World Screwworm in dogs and cats
The U.S. Food and Drug Administration issued two Emergency Use Authorizations: one for NexGard (afoxolaner) chewable tablets for the treatment of New World screwworm infestations (myiasis) in dogs, and the second for NexGard COMBO (esafoxolaner, eprinomectin, and praziquantel topical solution) for the treatment of NWS myiasis in cats. These EUAs will be effective until they are … [Read more...]
9 insider tips to drive dental product sales
Wendy S. Myers, CVJ, shares ways to introduce dental products to improve patients' health and bolster retail revenue. Her tips include eye-level displays and placing carefully selected products in animal owners’ hands. Ideas from Mary L. Berg, BS, LATG, RVT, VTS (Dentistry), FVTE, are also included. Source: Veterinary Practice News, February 6, 2026. Link. Berg suggests … [Read more...]
IBPSA Fast Bites – February 16, 2026
In this week’s Fast Bites: Anna Radle brings her experience and expertise to the IBPSA board A guide to changing your Professional Employment Organization Local legislative update for Austin, Texas February 12th Animal Health Digest Bulletin. Link. Emotional marketing, drug testing, winter cat health, wildlife comedy, and more! Source: IBPSA, February 16, 2026. … [Read more...]
Oral care at home helps pets stay healthy
Dental month resources expand every year as our industry works on preventive measures to keep pets’ mouths healthy. The dental care video here is a good tutorial and worth sharing with your clients. Still, for busy pet owners, getting pets into an oral care routine is often difficult, especially with rescued pets. Besides home and in-clinic care, some groomers occasionally … [Read more...]
Review: Q&A on leptospirosis; urban risk, missed vaccines and diagnostic mistakes
This Q&A by Jane Sykes, BVSc, DACVIM (SAIM), PhD, MPH, MBA, FNAP, is a good review for all animal health pros. Keep in mind that leptospirosis is zoonotic. She discusses how urban environment, social conditions and vaccination gaps have been reshaping how and where veterinarians encounter leptospirosis. Her references to rodents are also important for disease prevention … [Read more...]
A Facebook post worth sharing
This American Heartworm Society’s Facebook post is worth sharing. It addresses many of the falsehoods people believe about heartworm in dogs and cats. Share it with your Facebook network and print some to use as posters in clinics and pet services businesses. Source: American Heartworm Society, Facebook, February 14, 2026. Link. PDF <Link>. … [Read more...]
Yes, they really do make TV for cats and dogs
TV programs for dogs and cats are multiplying faster than feral cats have kittens. From YouTube, DOGTV, TVBINI and more, this first-person article presents a pet owner’s and her pets’ experiences with the viewing options. She also features links to studies that indicate what and how long cats and dogs like to watch – or not watch. Source: The New York Times, February 12, … [Read more...]
KBroVet® (potassium bromide chewable tablets) now fully approved for the control of seizures associated with idiopathic epilepsy in dogs
Pegasus Laboratories, Inc., announced that under its registered trademark PRN® Pharmacal, KBroVet® (potassium bromide chewable tablets) has received full approval from the U.S. Food and Drug Administration for the control of seizures associated with idiopathic epilepsy in dogs. The fully approved product labeling is expected to transition in the marketplace beginning … [Read more...]
How emotional marketing creates moral injury in vet med, pet care
Commentary This piece addresses what many animal health pros realize but don’t express. Dr. Alaluf exposes real challenges as consequences of pet owners and marketers positioning animals as children. Here are key elements from his article that make it a must-read. Animals matter deeply. They deserve care, dignity and respect. But pretending they exist outside of … [Read more...]
IBPSA Fast Bites – February 9, 2026
In this week’s Fast Bites: Association received positive note from customer of K9 Resorts Brookfield, Wisconsin Seats still open for Pet End-of-Life Legal and Emotional Guidance symposium Legislative news from: Rhode Island; Iowa; Austin, Texas The Modern Reservation Strategy member webinar: February 18th at 1:00 p.m CST. Reservation Link. Source: IBPSA, … [Read more...]