Gallup’s research has one finding that every CEO should tape to their monitor: Managers account for at least 70 percent of the variance in employee engagement scores across business units. Ashley Herd shares the case against the Great Flattening in this article which acknowledges the functions of AI tools and their weaknesses beyond tactical support. “When you remove the … [Read more...]
AVMA president breaks down pet insurance gaps
Pet insurance covers fewer than four percent of U.S. dogs and cats, a gap Michael Q. Bailey, DVM, DACVR, addresses in this article. He offers pet owner guidance to know what’s covered, wellness versus emergency plans and the importance of financial planning for a pet’s lifetime care when choosing a pet insurance policy. Above all, Bailey makes the case for prevention, … [Read more...]
Quality over quantity driving milk revenue in U.S. dairies
Karen Bohnert says the U.S. dairy industry is evolving from a fluid milk nation into the world’s premier nutrient-dense global powerhouse. She shares analytics from Farm Journal’s 2026 State of the Dairy Industry Report that shows a staggering 89 percent of producers are now actively and surgically adjusting their rations to target specific milk components (fat and protein) … [Read more...]
New insights on the hidden impact of veterinary care: global survey
Commentary I often promote the benefits of veterinarians and veterinary technicians talking out loud with clients and sharing what they look for and feel during exams when working with clients’ animals. This kind of vet talk reveals the expertise and depth of veterinary care owners often take for granted. Yet, it is this expertise that is essential to protect animals, people … [Read more...]
Vetmed. Just trying to save lives and survive!
No commentary required. Walter Brown, BS, RVTg, VTS, tells it like it is. When it comes to veterinary medicine, he says, “Love don’t keep the lights on.” Listing many of the fixed operational costs to keep a clinic available for animal owners, he says, “The same inflation that is affecting groceries, housing, gas and health care is also affecting veterinary medicine.” The … [Read more...]
CX is a leadership issue, not a service issue
Research from Forrester finds companies that prioritize proactive customer experience achieve 41 percent faster revenue growth and 51 percent better customer retention than their peers. Author Jeannie Walters asserts that customer experience is the responsibility of leadership. She shares three behaviors of leaders who consistently drive strong customer experience outcomes: … [Read more...]
There’s still time to protect cattle from pinkeye
Commentary Drought, slow pasture growth, moving cattle to new grass and cattle grouping around hay feeding areas increase exposure to the pinkeye bacteria flies readily transfer. Even if cattle are already turned out, consider pinkeye vaccination during movements to new pasture. Pinkeye in cattle most often involves both Moraxella bovis and Moraxella bovoculi. Vaccination … [Read more...]
What Fear Free actually built in 10 years
The principles that shape how animals experience professional care have lived in the apprenticeship layer of the pet industry—passed mentor to mentor, shop to shop, with no shared curriculum. Fear Free was built to close that gap, writes Collin Armstrong. The organization grew from Dr. Marty Becker’s conviction of, “Fear, anxiety, and stress in animals are not just welfare … [Read more...]
Veterinarian perception of professional conduct
In this study, a convenience sample of 98 veterinarians in Australia were surveyed on their perceived importance of professional conduct statements based on standards listed in the Australian Veterinary Association’s code of professional conduct. The statement with the highest mean score of perceived importance was, “Veterinarians must hold the health, welfare, and … [Read more...]
Producer-veterinarian relationships matter
A lot has been written about access to veterinary care lately. We’ve professed the need to adjust the relationship view to consider CVRP instead of VCPR <Link>. Whether we have it backwards or not, Andrea Bedford’s article reveals the value communication and trust with producers as an important and often overlooked component of VCPR. She describes the C-V-R as part of … [Read more...]
1 common skin bacteria, 2 outcomes
Commercial content A researcher at the Ross University School of Veterinary Medicine, is studying S. pseudintermedius with a different lens. Rather than looking only at dogs with active infection, Felix N. Toka, DVM, PhD, Dsc, DAVM, is including dogs that naturally carry the bacteria and remain healthy. He examined bacterial strains in both healthy and affected dogs and … [Read more...]
These pet brands are dominating ChatGPT, Claude, Gemini and Perplexity
One core objective of Animal Health Digest’s curation service is to provide animal health pros a look at what consumers are seeing and reading in a B2C context. 5W’s Pet Industry AI Visibility Index 2026 provides visibility to what consumers are accessing on popular AI tools. This new research report analyzes which pet brands appear most frequently across AI-generated … [Read more...]
The ability to say “I know that I don’t know” could be considered a sign of wisdom
Tommy Blanchard, PhD, presents fuel for thought applicable to client-veterinarian interactions in this article. His perspective on metaknowledge is worth your attention, particularly as it relates to the blind spots we all carry. Most people don’t know what they don’t know, but think they do. Coming to understand and correct your metaknowledge can make you a better teacher … [Read more...]
Turn feline visits into lasting relationships
Recent research by the Catalyst Council has led to a deeper understanding of the feline veterinary business and opportunities as cat visits now account for nearly one-fourth of veterinary traffic. Catalyst Council leaders share actionable opportunities in this edition of Feline Findings from the CATalyst 2026 State of the Cat 60,000-household survey report. Change the … [Read more...]
Free-range, indoor-outdoor cats can carry similar disease risk as feral cats
Owned cats allowed to roam outside unsupervised may carry infectious diseases at rates comparable to feral cats, even when they receive veterinary care, regular meals and shelter. Study results* show that how people manage their pets plays a major role in shaping disease transmission between wildlife, domestic animals and humans. Researchers highlight that strategies … [Read more...]
Routine deworming is giving way to targeted, data-driven strategies in cattle
Parasites are not going away, but the way they are managed is evolving, shares Andrea Bedford. The goal is no longer the complete elimination of parasites but rather smarter management of them. Takeaways from an episode of The Bovine Vet Podcast [1:02] present the benefits of changing from a calendar-centric parasite control schedule to precision parasite management that … [Read more...]
16-year study proves air filtration is critical tool to reduce disease risk, protect herd productivity
A University of Minnesota Department of Veterinary Population Medicine study shows that farms with commercial air filtration systems experience a significantly lower risk of PRRS outbreaks compared to unfiltered operations. The study results provide evidence not only for pigs and PRRS risks but support the investment sophisticated air filtration requires. Source: PORK, April … [Read more...]
The pet economy is splitting in two
The middle of the pet marketplace is fading away, says Marshall Morris, explaining we are in a K-shaped economy. He offers perspectives for brands that choose to play in premium segments versus store brands. Morris notes the category showing the most resilient growth now isn’t food. It is "preventive" wellness: supplements, OTC treatments and functional ingredients. These … [Read more...]
Hill’s releases its first World of the Kitten Report
Complimentary Building upon Hill's World of the Cat Report, the World of the Kitten Report is positioned as a comprehensive, evidence-based guide that delivers expert insights into optimal kitten growth, nutrition, socialization and veterinary care, to help ensure healthier, happier feline companions across the globe. Hill's encourages a shift in focus to the first 12 … [Read more...]
Understanding and managing procrastination in veterinary medicine
Procrastination is caused by underlying conditions of a person’s existence and expectations, not just poor time management. Dustin Kieschnick, PsyD, discusses the various contexts that may result in procrastination in this video. For many animal health pros, the explanation may confirm or enlighten the “whys” of putting things off. Source: Not One More Vet, YouTube, January … [Read more...]
What vet schools don’t teach about canine osteoarthritis
Matt Brunke, DVM, DCVSMR, CCAT, believes chronic, whole joint disease is primarily driven by pervasive inflammation, not a cartilage disease as it is often positioned in veterinary schools. His article asserts the need to reframe osteoarthritis as a disease of the synovium and to think in terms of inflammation management versus pain management. Brunke comments on NSAIDs and … [Read more...]
Checklist to prepare for pasture turnout
This is a good time to review herd health programs, which should include fly control* and vaccines, says Randy Saner in his checklist of management decisions that need to be considered before pasture turnout. Consider sending articles to local producer clients as a reminder, especially considering the concerns over New World screwworm flies and the value of cattle in today’s … [Read more...]
Gen Z longs for eras where tech was more simple
Commentary David Nield’s article landed in my inbox at the perfect moment: 55 minutes into a failed attempt to reach a human being at my bank. In that span, I encountered spam calls, phishing emails and a chatbot stuck in an endless loop. The actual fix took under five minutes once I reached a banker. If this is progress, it’s no wonder nearly half of Gen Z adults say … [Read more...]
How Simon Sinek changed business strategy to an infinite game
Steve Denning provides an informed look at how Simon Sinek moved business strategy toward an infinite mindset where organizations are resilient enough to adapt, innovate and thrive indefinitely. Since publishing The Infinite Game, Sinek’s vision for Just Cause has morphed into the ongoing creation of genuine value for customers. Source: Forbes, April 27, 2026. Link. The … [Read more...]
Test your knowledge: Communicating choices under pressure
Complimentary Calm, confident guidance and listening is critical to addressing animal owner perceptions, questions and decisions. Because high stress can temporarily narrow a client’s ability to absorb information or weigh choices, it helps to acknowledge their emotions first. Doing so supports more thoughtful participation and lowers chances that decisions made under … [Read more...]
CDC: Tick season off to a fast start
The Centers for Disease Control and Prevention issued an early advisory to the public this week to guard against ticks. The CDC’s tracking system shows that weekly rates of emergency room visits for tick bites are the highest for this time of year since 2017. The warning is a reminder to communicate with animal owners about the need to protect their animals and themselves … [Read more...]
An update on canine influenza virus vaccine options
Canine influenza virus vaccines TruCan Ultra by Elanco and Nobivac NXT by Merck, were introduced in 2025. Each of these elicit significant disease-sparing responses in experimentally infected dogs, as measured by reduction in CIV-induced pulmonary lesions, writes John Ellis DVM, PhD, DACVP, DACVM. His article focuses on new additions to the prophylactic armamentarium for CIV, … [Read more...]
Review: Timing BRD vaccination for better outcomes
BRD is considered to be a disease of management. Yet, despite more than four decades of research, programs and education, we’re still fighting to convince some producers that calves do better when receiving BRD vaccines and the resulting immunity before going through stressful events. Understanding the major benefits of vaccinating calves on the farm before they undergo the … [Read more...]
Done. Delegated. Deferred: Ending rumination key to professionals’ health
Rumination is relatively easy to manage in cows, but failed structures and processes create debilitating issues for veterinary professionals. Gershon L Alaluf, DVM, MBA, DBA (c), shares what not being able to turn off work does to veterinarians in this thought-filled article. It reminds one of the adage, “In the absence of strategy, chaos prevails.” Studies show rumination … [Read more...]
Two industries, one mission, mostly disconnected
There is something about pets that overrides conventional career logic, writes veterinary nutritionist Megan Sprinkle, DVM. She shares her observations from a trip to Global Pet Expo 2026 and contrasts parallel industries with a common customer commenting on the opportunity of shared purpose. Source: Animal Health News and Views, April 2026. Link. Diverse perspectives and … [Read more...]