Commentary
Our industry has been outspoken about the need to educate pet owners and the opportunity cats represent to the health of veterinary practices. Provided by the Feline Veterinary Medical Association, resources like this monthly newsletter are ready-made to share with feline clients and prospects.
Beyond advocating cat owners subscribe, forwarding each month’s edition out by email is an excellent use of the newsletter. Consider adding your own comments along with the newsletter to reinforce a topic, share recent visit findings or celebrate cat clients from the practice.
Source: The Cat Friendly Column, September 2026. Link.
INSIGHTS: Consider a once-a-month email forward of the newsletter as an opportunity for associate DVMs and veterinary nurses to communicate directly with a practice’s client base.
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