March is Listening Awareness Month, making Stephanie Baxter’s article timely. Paying close attention when people are speaking is a skill we can all improve. She says research suggests that active listeners are better liked … Continue Reading
Top Stories
The Board of Pharmacy Specialties seeks public comments on specialty certification for veterinary pharmacists
Participation from animal health pros at all levels is important. Please participate. Simply skimming the petition is educational. The Board of Pharmacy Specialties received a petition to recognize Veterinary Pharmacy as a … Continue Reading
Fresh and raw pet food: who’s winning online visibility in the U.S.?
Interesting read for marketers An analysis by Bubblegum Search examined 20 U.S. retailers and manufacturers operating in the fresh and raw dog food segment, revealing trends in branded and generic search. Increasing … Continue Reading
All work and no play?
Play is good for your health, and it could make you and your team more productive at work. When we're in a playful state, we're in a more exploratory, open-minded, experimental place, and that's usually where solutions come … Continue Reading
Why everything feels like too much right now: Understanding your window of tolerance
If you’re feeling like everything is too much, like your capacity has shrunk, like you’re reacting more strongly to things that wouldn’t have bothered you before, like you’re exhausted by interactions that used to be … Continue Reading
IBPSA Fast Bites – March 16, 2026
In this week’s Fast Bites: Webinar: Marketing Strategies for Pet Care Businesses: Wednesday, April 1st, 1:00 p.m. CST <Link> Participation wanted: Pet Care Services Industry Financial Survey. <Link>. … Continue Reading
Pet daycare and lodging market analysis 2026
The market for pet daycare and lodging has an active and diverse competitive environment. Industry leaders differentiate themselves by offering various amenities, including grooming, training and specialized care services. … Continue Reading
NASC quality seal now available for treat products + Clean Label Project*
NASC officially launched its Treat Program, extending the organization’s compliance requirements and coveted Quality Seal to treat products for dogs, cats and horses. The program addresses a long-standing source of regulatory … Continue Reading
Review: AAHA’s Working, Assistance, and Therapy Dog Guidelines
March 13th recognizes National K9 Veterans Day and the dedicated K9 units who have served since World War II. In recognition of these canine heroes, AAHA created a quick starter guide to fielding calls from working dog … Continue Reading
Marigold delivers 17 Irish Doodle puppies in a single day
Large litters are common if you’re raising pigs, but Marigold’s 17 Irish Setter/Poodle puppies were quite a surprise. Possibly a record for the particular crossbreed, the largest litter on record still belongs to Tia, a … Continue Reading
Why falling cats always seem to land on their feet
A study published in the journal The Anatomical Record <Link>suggests new insights into the so-called falling cat problem, particularly that cats have a very flexible segment of their spines that allows them to correct … Continue Reading
Lessons learned from 2025’s EHV-1 outbreak
Article by Merck Animal Health The 2025 EHV-1 outbreak in Texas exposed event-wide risks of inadequate biosecurity. As horse travel and events ramp up again in 2026, equine health experts are urging owners and organizers … Continue Reading
Hoof-care journey, series update
Includes Commercial Content Jackson’s case continues to evolve, and management remains flexible and responsive. In the latest installment, the 15-year-old Clydesdale cross gelding’s chronic distal limb issues had reached … Continue Reading
Grand champion lamb sells for $1M
The grand champion market lamb sold for a record $1 million March 13th at the Junior Market Lamb Auction at the Houston Livestock Show and Rodeo. 13-year old Reagan Miller of Seagraves, Texas, exhibited the lamb. Paizlee … Continue Reading
Avian flu strikes more Indiana poultry facilities
In the past 30 days, APHIS has confirmed 77 avian flu outbreaks that affected 41 commercial farms and 36 backyard flocks, with 13.98 million birds affected. Indiana had eight outbreaks of highly pathogenic avian flu in … Continue Reading