In this article, Brianne Skien establishes when to challenge the “we’ve always done it this way” mindset. While the topic is swine production, the lessons apply to all animal health businesses. Skien writes there are good … Continue Reading
Top Stories
Gen Z is rewiring the pet health experience through technology
“Gen Z is raising the bar for pet healthcare,” says Mita Malhotra, president of Chewy Healthcare, in her latest article for Forbes Business Council. Noting that this generation is shifting how they navigate pet ownership, she … Continue Reading
SuperZoo 2026: Words most heard at this year’s show
Lisa Cleaver shares a few buzzwords and phrases from SuperZoo 2026, along with a few examples of new commercial products supporting them. Longevity Proactive not reactive Active adventure pets Lickables … Continue Reading
It’s all about trust
The people in front of you size up whether to trust you in the first few seconds, before your logic ever arrives, and everything you say afterward gets filtered through that verdict. René Rodriguez describes that gap: the one … Continue Reading
Your humanity is not your greatest gift, rather your greatest exposure
“Your humanity is not your greatest gift. It is your greatest exposure,” asserts Gershon L. Alaluf, DVM, DBA, MBA, in the latest edition of his pursuit to research and understand why the veterinary profession breaks its best … Continue Reading
U.S. health department seeks public feedback on vaccine guidelines after POTUS order
Animal health professionals are uniquely qualified to lend feedback on vaccination strategies. Consider offering feedback if you are so moved. The U.S. health department said on August 21st it was seeking public feedback … Continue Reading
IBPSA Pet Care Pro – August 2026
IBPSA’s former quarterly digital magazine relaunched this week as Pet Care Pro Monthly. The shorter, more frequent read is built for the way pet services pros check email throughout their busy days, says Carmen Rustenbeck, … Continue Reading
Split your barn or kennel network from your office network
Automatic feeders, cameras and climate controllers in the barn, kennels or other secondary locations often share the same network as the accounting software and email running in the office. One hacked device is all it takes … Continue Reading
Experience isn’t expiration: rethinking age in hiring and promotion
When it comes to reviewing candidates for open positions or promotions, business owners and hiring managers often make unfair assumptions based on an applicant’s age. While ageism is widespread across all industries, the … Continue Reading
Autumn migration underway
There were 200 million birds flying above the U.S. on Monday night, August 17th, a sign that autumn migration is well underway. The BirdCast Migration Dashboard can compute an estimate of migration traffic for every county in … Continue Reading
September is Happy Cat Month. Are you ready?
Happy Cat Month was started by the CATalyst Council* to help spread awareness and education in support of the health, welfare and the important value of felines. Their work shows that cats are incredibly social animals and … Continue Reading
Demonstration in the exam room can improve adherence
In this short video, Jan Bellows, DVM, DAVDC, DABVP, demonstrates using MAXI/GUARD® Oral Cleansing Wipes on a patient’s teeth. Incorporating everyday oral care tools into practice reinforces the importance of preventive … Continue Reading
Veterinarians hesitant to recommend CBD for pets
CBD use in dogs continues to grow. A 2025 survey found 7.3 percent of 47,000 dog owners had given their pets CBD, mainly for arthritis, seizures or dementia. In fact, Dr. Jennifer Quammen, AVMA president, says she gets asked … Continue Reading
Regenerative medicine, lameness and equine joint health
Includes Commercial Content Effective management requires close collaboration between veterinarians and farriers to support a horse’s long-term soundness. Identifying the various causes of lameness, including how … Continue Reading
A separate water tank costs far less than losing cattle
Tanks and equipment that have been used to haul urea- or nitrate-based fertilizers should not be used to transport drinking water for cattle even if they have been thoroughly washed. Not a new problem, but it is one worth … Continue Reading