As pets are increasingly recognized as family members, emotional experience has become an essential component of veterinary medicine, writes Larissa Meurer da Cunha Veiga, DVM. She explains what led her to develop the Positive Preventive Veterinary Experience Protocol in this article.
PPVEP is an integrated multisensory, low-stress preventive care framework designed to reduce fear and discomfort during vaccinations and routine preventive procedures while simultaneously improving client trust, preventive care adherence and long-term client retention. The approach addresses more than patient comfort alone using a step-by-step framework.
Source: DVM360, October 1, 2026. Link. Fear-free preventive care is no longer simply a behavioral trend. It is becoming an increasingly important component of sustainable veterinary practice growth, preventive healthcare adherence, and modern client relationship management.
The Positive Preventive Veterinary Experience Protocol approach combines environmental changes, pain-reduction techniques, sensory distraction, and positive reinforcement to make preventive visits less stressful for pets and their owners.”
INSIGHTS: Systems like PPVEP are important for client experiences and adherence. One element any system must address is the pet owner preparation required before arriving for a veterinary visit. Coach pet owners that tired, hungry and unrushed pets are good approaches to pre-visit prep.
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