There is something about pets that overrides conventional career logic, writes veterinary nutritionist Megan Sprinkle, DVM. She shares her observations from a trip to Global Pet Expo 2026 and contrasts parallel industries with a common customer commenting on the opportunity of shared purpose.
Source: Animal Health News and Views, April 2026. Link.
Diverse perspectives and skill sets coming together are vital, but the question is whether we’re willing to step into each other’s conference centers and start asking better questions. Not just what pet parents want to buy. And not just whether it has a peer-reviewed study behind it. But both.” – Megan Sprinkle, DVM
Related: Global Pet Expo discoveries, booth-visit videos, AHD, March 31, 2026. Link.
INSIGHTS: Sprinkle observed the treats with a purpose trend, commenting that the plethora of formats was dizzying. The products making implicit or explicit claims will challenge veterinary teams to monitor the category as it expands.
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