Global Pet Expo discoveries, booth-visit videos

Includes Commentary*

The PETS+ team provides a sense of the Global Pet Expo in successive articles. The event aims to drive innovation, sustainability and digital transformation in the $151 billion pet industry. Key objectives include connecting brands with more than 6,000 buyers, showcasing new products and exploring AI/tech solutions, with a focus on sustainability, pet health and creator-driven commerce.

Ninety-two percent of buyers say Global Pet Expo provides them with new product ideas, and 84 percent report the event facilitates their buying process.” – Pet Age

Working the trade show floor, the PETS+ team created booth-visit videos featuring brand representatives discussing their best sellers, innovations and product launches. These videos offer valuable insight for animal health pros into the products pet owners encounter in pet retail stores, online shopping sites and other channels.

Source: Pets + Bulletin

• Day 1 at the Global Pet Expo, March 25, 2026. Link.
• Day 2 at the Global Pet Expo, March 26, 2026. Link.
• Day 3 at the Global Pet Expo, March 27, 2026. Link.

Also see:

• PetAge videos from Global Pet Expo. Link.
• 2026 New Product Showcase Winners at Global Pet Expo. Link.

*Commentary

There are a lot of things to discover by watching the booth-visit videos. Beyond the wide range of products and staggering category duplicates, they reveal a major issue when presenting products: forgetting to present benefits.

We reviewed more than three-fourths of the videos and noted how a product was presented and listened for a) benefit and confidence statements, b) differentiating functions and c) unique features. While not an indictment on booth and sales training, we realize the booth-visit videos, by nature, were destined to be a show-and-tell exercise.

These videos are good examples for brand managers, sales trainers and sales managers seeking to improve how sales representatives present products. Among them, you’ll find a few leading with benefits, many talking ad nauseam about features, a couple using a detailer effectively, and very few positioning their products in a category.

Tip: Listen for the “WHY” in the videos you review.