Commentary
Articles like this one from Reagan Bugg, DVM, offer veterinary teams a quick way to review and adjust conversations about vaccination hesitancy with the whole team. She reinforces discussion of the pet’s lifestyle as interactive with the animal owner to increase transparency and allay any vaccine hesitancy.
Repositioning the yearly exam as a whole health visit takes the conversation beyond vaccines. By emphasizing a full assessment of a pet’s weight, dental health, organ function and overall quality of life, with vaccines as a component of preventive care, practice teams help clients feel like partners in their pet’s care, not a transaction.
Source: DVM 360, July 13, 2026. Link.
A unified repetitive message instills trust and confidence in the plan and it is vital that the entire team, from customer service representatives at the front of the office to the assistants and veterinarians during treatment, carries the same talking points on vaccine recommendations.”
INSIGHTS: This is a good article for a team meeting to unify messaging on why vaccines are important. We also noted Lifelearn offers a Pet Immunization Awareness Kit as a free Client Education download to help clinics save time reminding and educating clients about the importance of immunizing their pets against preventable diseases <Link>.
Related: What Else?, AHD Archives. Link. To fully understand the situation, you need the customer’s perception of the NEED, its IMPORTANCE, QUANTIFY it, then consider the positive/negative CONSEQUENCES and LOOK at the options. Many times, you need to ask follow-up questions, wrote Patrick T. Malone, referencing the acronym NIQCL, a core practice from Cracking the Code to Leadership.
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