It’s not whether we can train more veterinarians. We clearly can. The question is whether we are willing to change the machine before we build eight more of it. We have been trying to treat the wound. We have not touched the machine that makes it.” – Gershon Alaluf DVM, MBA, DBA Source: LinkedIn, June 25, 2026. Link. A person walks into veterinary school carrying something I … [Read more...]
SSDD does not produce different results
Commentary Same strategy different decade does not remove the barriers that undermine purpose <Link>. This theme supports the recent assertions from Gershon Alaluf DVM, MBA, DBA, about challenges in veterinary medicine <Link>, who says, “Veterinary medicine takes the most fit among us and makes them feel like the misfits.” Over the next few weeks, Alaluf … [Read more...]
How emotional marketing creates moral injury in vet med, pet care
Commentary This piece addresses what many animal health pros realize but don’t express. Dr. Alaluf exposes real challenges as consequences of pet owners and marketers positioning animals as children. Here are key elements from his article that make it a must-read. Animals matter deeply. They deserve care, dignity and respect. But pretending they exist outside of … [Read more...]