Cats have outpaced dogs in clinical visit growth every quarter since Q1 2023 and the CATalyst Council’s new report confirms the previous assertions, incorporating a full fiscal year of clinic visit data.
The CATalyst Council’s second edition of “Puppocalypse, Kitten Craze” report was released July 15th. It confirms the bust is fewer puppy acquisitions each year, not just fewer visits and the clinical kitten visit craze is holding as a plateau.” – Gina Fortunato, MBA, Executive Director, CATalyst Council
Source: CATalyst Council, July 16, 2026. Link. The full report “Puppocalypse, Kitten Craze, and the Expectations Reset,” Second Edition, is available at no cost on the CATalyst Council website. It includes all figures, scenario tables, and methodology notes in a slide presentation <Link>; registration only required.
Also see: Jon Ayers, Kristin Wuhrman, LinkedIn, July 15, 2026. Link. CATalyst Council board members share perspectives on the June 2026 CPI report noting the petflation story has not changed shape, only size. “The pattern is now four years old: services run hot, products stay cool,” says Jon Ayers.
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