Includes Commercial Content Discussing the importance of exercise quality, Stephanie Vichinsky shares how the right kinds of exercise can help manage behavior issues and promote happiness in dogs. She references the hormonal benefits of quality exercise, which should resonate with dog owners. Consider borrowing some of her dialogue for those uncomfortable discussions with … [Read more...]
Understanding pet parents’ concerns about their pets
Calling it “petuition,” December 2025 work from Talker Research has found the average pet parent worries about how happy their pets are 11 times per day, and worries about their pets’ health 10 times per day. Key findings included: Ignoring meals (35 percent) Having mobility issues (34 percent) Scratching or self-grooming more often (25 percent) The research, … [Read more...]
Opportunity flows from where you focus your intentions and attention
Commentary This new year is not a fresh start. It’s the next chapter of continually improving the health and welfare of our animals and those who care for them. For many animal health pros, the horizon may be foggy as new annual plans are implemented, territories realigned, new management introduced and teams face staffing and goal changes. As we begin this year, we can … [Read more...]
Promoting regular vet visits for cats, even the healthy-looking ones
Commentary Few would argue this statement, “No matter their age or lifestyle, regular vet care matters and it can help cats thrive.” But getting owners of ostensibly happy cats to establish routine veterinary visits is a challenge our industry faces in 2026 and beyond. Communicating with cat owners is an important element of moving toward routine veterinary visits and … [Read more...]
Preparing for dental month promotional efforts
Commentary While promoting oral care at home should be an everyday objective during every exam, it is difficult for practices to get that done. VMX* is an excellent time to define your strategies for dental month and choose products to support them. Consider opportunities during dental month to feature oral care products and have them on hand. Addison Biological … [Read more...]
Worth a Glance – January 8, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, December 31, 2025. Link. ============================================== Top 10 AAHA Trends articles of 2025 Source: AAHA Trends, December 24, 2025. Link. Trends' first all-digital year was packed daily with news and features. It will be interesting to see how the AAHA Board’s vision for the future of … [Read more...]
This blog’s for you
Commentary There are numerous factors to consider as animal health pros work to improve and grow our industry. Each week, your AHD team focuses on delivering published content that has the potential to advance and improve narratives critical to serving animal owners, their animals and the people working in our industry. Last week we shared Stephen Covey’s Circles of … [Read more...]
Why more professionals are working through their golden years
Experts say economic pressures and a sense of purpose contribute to shifting ideas around retirement. A study from Morningstar found that approximately 45 percent of American households will run short of money in retirement. Baby boomers, on top of that, have a 52 percent higher risk of experiencing retirement shortfalls than other generations. Taylor Borden shares the … [Read more...]
Your brain’s middle finger to people-pleasing
We believe this article will resonate with many animal health pros despite its title containing the F word. Author, Ellen Scherr, LCPC, is a therapist who helps women navigate midlife transitions and the time when suddenly you can't tolerate anyone's BS. Scherr describes the neuroscience of why some individuals suddenly can’t pretend anymore and why women experience it more … [Read more...]
Perspectives, priorities, preparation on the eve of 2026
Commentary The holiday season is a time to affirm or adjust priorities. It is a time to look in the mirror, to embrace the most important relationships, and fortify ourselves for all that is predicted for 2026. In an increasingly complex world, distinguishing between what we can control, influence and merely be concerned about is crucial for maintaining focus and mental … [Read more...]
Growth in kitten adoption continues: changing lifestyles reshaping demand for feline veterinary care
Kitten adoptions remain above pre-COVID levels and provide positive opportunities for veterinary practices, according to Volume IV of the CATalyst Council 2025 Feline Market Insights Report <Link>. New kittens also mean many first-time cat owners who may not understand the importance of regular visits or how veterinary teams can help make those visits as low-stress and … [Read more...]
Alternatives to antibiotics for wounds in horses
Commentary, Sponsor Content We appreciate the intriguing review of One Health, natural/herb and gut-enhancing options for equine wound care in this article. It brings to mind the vast number of wound care products that are branded, licensed and manufactured without containing antibiotics or steroids. MAXI/GUARD® Zn7® Derm, manufactured by Addison Biological Laboratory, is … [Read more...]
Feline Dental Care brochure is new among FVMA resources for cat caregiver
We noticed FVMA’s announcement of their new Feline Dental Care brochure on LinkedIn <Link>. The new brochure comes on the heels of the newly updated Feline Veterinary Medical Association feline oral health and dental guidelines <Link>which provide clarity on early detection, radiography, and pain management. Click the link here to discover an abundance of … [Read more...]
Understanding the gut-organ axes in companion animals [White Paper]
Sponsored Content Diet-driven modulation of the gut microbiome supports improved pet health and longevity. However, the science is often confusing to pet owners and many animal health pros alike. In the white paper linked below, Jess Jarett, PhD, R&D principal pet scientist at Cargill, explains how specific macronutrient compositions of diets, as well as moisture … [Read more...]
Early allergen introduction overrides allergy predisposition in offspring of horses with Culicoides hypersensitivity
The findings from a Cornell study of Icelandic horses support the idea that early exposure to an allergen* can prime an individual’s immune system to tolerate it and not become allergic later in life. The study results were published on October 21st in Frontiers in Immunology <Link>. Source: Paulick Report, December 11, 2025. Link. Training of the immune system to … [Read more...]
Worth a Glance – December 17, 2025
Last week’s AHD Bulletin – Animal Health Digest Bulletin, December 11, 2025. Link. Most read posts from December 11th AHD Bulletin – Don’t get caught at TSA! NEW carry-on rules for 2026. Link. “We” mode in the practice. Link. Pet playbook: Four pillars redefining the future of pet. Link. Leading when employees are concerned about job security. Link. 10 … [Read more...]
Don’t get caught at TSA! NEW carry-on rules for 2026
Airport security is changing fast! As our industry’s convention season approaches, new TSA rules will affect how we fly. In the video here, learn about carry-on size and weight changes, what to do with electronics, how to avoid security stops and tougher guidelines around personal bags and briefcases. Real ID requirements and penalties, plus changes to shoe and liquid rules … [Read more...]
Pet playbook: Four pillars redefining the future of pet
The future of pet care, as seen at Pet Connect 2025, is about connection over competition, shares Jeff Mard. Sharing insights from the 8th annual Pet Connect conference, he says industry leaders crystallized the massive shifts underway in animal health and commerce. The prevailing consensus is that the era of fragmented, reactive care is ending, replaced by an ecosystem built … [Read more...]
Great teams are the foundation of success
Chewy Health* President Mita Malhotra shares the attributes she believes are essential for leaders as they seek to build teams that drive growth and create experiences that keep customers coming back. Her key assertions include: Build trust daily by encouraging thoughtful questions, offering autonomy, supporting growth and allowing room for mistakes. Front desk staff … [Read more...]
10 years later, November 2015 post still relevant
As part of our 10th anniversary, we looked back at some of the first posts we wrote for animal health pros. This one remains relevant. AAHA Trends’ main feature dove into the experience economy and examines what it takes to make a great impression on every client. Source: Welcome to the experience economy. It’s everything!, Animal Health Digest, November 16, 2015. … [Read more...]
If trust is so important, why aren’t we measuring it?
Commentary While there are many uses of the word “trust,” John Blakey’s article references the noun trust as “the belief that somebody/something is good, sincere, honest, et cetera and will not try to harm or trick you.” His assertions are worth considering as we enter a new year, deal with various changes and seek to separate truths in myriad messages from industry pundits … [Read more...]
ACVB seeks collaboration with AVMA after shock collar comments stir controversy
American College of Veterinary Behaviorists’ president Lisa Radosta DVM, DACVB, posted a response to recent statements made by American Veterinary Medical Association leadership regarding the use of shock collars to train dogs. She says the peer-reviewed literature is clear; shock collars increase fear, stress and aggression—and they are no more effective than reward-based … [Read more...]
The digestive tract. Preparing cow herds to prosper
“A bale ≠ a bale ≠ a bale” summarized a post from last week <Link>. The importance of building a nutritional program for a cow-calf system is emphasized by Travis Mulliniks, PhD, in this article. Leading with BCS, his considerations are a foundation for herd health and vitality discussions with producers. He says understanding nutritional requirements, knowing the … [Read more...]
The Feline OA Checklist key to early recognition of pain, osteoarthritis
My Vet Candy shares a recent study published in the Journal of Feline Medicine and Surgery, which highlights a practical approach for identifying OA in feline patients using the Feline Osteoarthritis Checklist. In the study, when the Feline OA Checklist was applied prospectively, 39 percent of cats exhibited at least one behavior indicative of OA compared to only one percent of … [Read more...]
Feline studies shed light on domestication timeline
Commentary Meghan Bartels shares domestication information from two recently published studies that offer new insights into how wild cats settled into life alongside humans. Both findings suggest truly domesticated cats arose far later than previously believed; perhaps as late as 2,000 years ago. A quote from Claudio Ottoni, PhD, describes early cats as a complex and … [Read more...]
Animal Health Digest celebrates 10 years!
Thanksgiving season is an appropriate time to thank those who support AHD’s curation service. Without you, our weekly Bulletin would not be possible. THANK YOU! The curators who share content they reviewed include: Rick Purnell, editor Dane Erickson, Bulletin manager Patrick T. Malone, weekly columnist Industry colleagues and friends AHD Sponsors In the … [Read more...]
The day ChatGPT walked into the exam room
Andy Roark, DVM, is a relentless communicator and future thinker in animal health and veterinary medicine. His article in Today’s Veterinary Business <Link> prompted a lively, sprawling and nuanced discussion about how AI can serve (or harm) the relationship between veterinarians and pet owners in this episode of The Veterinary AI Brief. Adam Little, Aaron Massecar … [Read more...]
VCPR. Have we got it backwards?
Kudos to Jules Benson, BVSc, and Emily M. Tincher, DVM, for their JAVMA Viewpoint article asserting the need to embrace pet family–centered care to forge a path to more accessible and sustainable veterinary medicine. They ask the question, “What if the VCPR was more CPVR?” Their viewpoint examines the transition from a provider-centered, often medically driven, approach to … [Read more...]
Is corporate veterinary practice really the problem?
Challenging current paradigms about corporate practices, Jennifer Sperry, DVM, wondered if blaming corporate practices are easy scapegoats for deeper challenges in veterinary medicine. She shares her thoughts on positive and limiting leadership and suggests practices adjust to ensure that veterinarians thrive and patients receive exceptional care regardless of … [Read more...]
Reflections on collaboration, competition, and industry progress
Leading together in support of animal health industry growth in the KC Animal Health Corridor is a unique opportunity, writes Kimberly Young, president, in this blog entry. If you’ve ever wondered how competitors come to work together, she provides perspective on this talented group’s collaboration to build KCAHC opportunities and leadership. Source: KCAHC, November 17, … [Read more...]