Recent research by the Catalyst Council has led to a deeper understanding of the feline veterinary business and opportunities as cat visits now account for nearly one-fourth of veterinary traffic. Catalyst Council leaders share actionable opportunities in this edition of Feline Findings from the CATalyst 2026 State of the Cat 60,000-household survey report.
- Change the message from “Vaccines due” to “More time with your cat”
- Schedule the next visit before they leave
- Create a cat-friendly welcome experience
Source: Feline Findings, Catalyst Council, May 2026. Link.
Commentary
The research findings clearly indicate the veterinary opportunity is local and with owned cats. Beyond the clear revenue potential lies the importance of client education and enabling better health and welfare for cats in human-animal relationships.
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