Dental month resources expand every year as our industry works on preventive measures to keep pets’ mouths healthy. The dental care video here is a good tutorial and worth sharing with your clients. Still, for busy pet owners, getting pets into an oral care routine is often difficult, especially with rescued pets. Besides home and in-clinic care, some groomers occasionally … [Read more...]
Beef-on-dairy calves challenge replacement heifer market
Commentary The current status of beef-on-dairy presents a golden opportunity* for dairy veterinary teams and animal health pros. A focus on keeping calves healthy from the minute they drop should be met with less resistance in today’s market. Consider the benefits of dairy veterinarians collaborating with nutritionists, manufacturers and suppliers to maximize the health of … [Read more...]
KBroVet® (potassium bromide chewable tablets) now fully approved for the control of seizures associated with idiopathic epilepsy in dogs
Pegasus Laboratories, Inc., announced that under its registered trademark PRN® Pharmacal, KBroVet® (potassium bromide chewable tablets) has received full approval from the U.S. Food and Drug Administration for the control of seizures associated with idiopathic epilepsy in dogs. The fully approved product labeling is expected to transition in the marketplace beginning … [Read more...]
Worth a Glance – February 19, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, February 12, 2026. Link. Most read posts from February 12, 2026 AHD Bulletin – 90% of cat owners make winter mistakes. Cats suffer unnoticed. Link. Waiting is not free. Link. How emotional marketing creates moral injury in vet med, pet care. Link. NEW resource strengthens biosecurity practices, … [Read more...]
How emotional marketing creates moral injury in vet med, pet care
Commentary This piece addresses what many animal health pros realize but don’t express. Dr. Alaluf exposes real challenges as consequences of pet owners and marketers positioning animals as children. Here are key elements from his article that make it a must-read. Animals matter deeply. They deserve care, dignity and respect. But pretending they exist outside of … [Read more...]
People don’t care how much you know until they know how much you care
Commentary If you’re working to develop or sustain business relationships, you’ll likely draw some inspiration or perspective from this piece about Jim Niekamp, former Midmark sales and marketing executive, whom some animal health pros will recognize. His philosophy of “Owning the Relationship” has been shared worldwide. It’s about going beyond a standard business … [Read more...]
Syngenta, Ducks Unlimited to scale regenerative seed production across Midwest
This is a promising pilot program! By integrating cover crops with seed corn production, the approach offers a model for accelerating resilience and environmental benefits across privately managed lands in the Midwest. For animal health pros working closely with producers who graze crop stubble, the added forage is important to evaluate as part of the herd management … [Read more...]
90 percent of cat owners make these winter mistakes. The cat suffers, but they don’t notice
Commentary Kristin Wuhrman often says, “The smallest changes in daily routines are often where the biggest health signals begin.” So, when we discovered the video shared here, it was logical to ask Kristin to review it and write a post we could share on Animal Health Digest. Guest Post by Kristin Wuhrman, Certified Cat Behavior Consultant This video is an excellent … [Read more...]
Why Ro is spending $233,000 per second on a Super Bowl ad
For those of us who scratch our heads calculating the total costs committed to Super Bowl media, this piece informs and enlightens. Ro’s Zachariah Reitano shares what makes a Super Bowl ad unique, why it is not just another ad buy, the potential economic benefits and other reasons why the company is investing in one. Super Bowl advertising is an anomaly in the normal scope … [Read more...]
Pet humanization predicted to double global pet care market by 2035
A comprehensive new market intelligence report by Future Market Insights projects the global pet care market as poised for a decade of transformative growth. Acknowledging some inflationary pressures, the article positions the expanding digital accessibility and accelerating demand for functional foods, customized supplements and eco-friendly accessories as drivers of future … [Read more...]
Software integration is key to greater veterinary AI adoption
Commentary Destined to become a clarifying pivot point in veterinary technology development, we’re sharing a new paper, Companion Animal Veterinary Software: Part I, Navigating Practice Challenges with Support of Technology and AI, authored by Jon Ayers, Jeff Dixon, Dr. Adam Little, and Adam Wysocki, with contributions from Andrew Luna. As might be expected given this … [Read more...]
Demonstration leads to daily habits (video)
Sponsor Content When it comes to oral care products, exam room demonstrations make a positive difference in pet owner adoption of daily oral care practices at home. MAXI/GUARD® products are well-suited to improve convenient daily use in home settings. This communication explains the benefits of using MAXI/GUARD® Oral Cleansing Wipes daily at home. They are ideal for … [Read more...]
Four pillars approach to achieving longevity in canine patients
Commentary Articles like this often seem rudimentary until you read them like a first-time pet owner who knows little about the importance of veterinary care. Younger first-timers likely have limited experiences with medical doctors other than illness treatments, which can make the veterinary environment disconcerting. With this in mind, we’re sharing the article linked … [Read more...]
Considerations for producers when choosing and integrating livestock guard dogs
Livestock guardian dogs remain among the more effective non-lethal tools for reducing livestock predation when effectively managed, writes Bill Costanzo. Realistic expectations and adaptive management practices based on predation levels and predator type are needed. Owners must acknowledge the limitations of the dog or dogs. Source: AcreageLife, February 1, 2026. Link. LGDs … [Read more...]
From rabid raccoon to workhorse. Tame the practice phone
When three-fourths of prospects and clients use the phone, it deserves focus. In this article written for AHD, Rick Purnell shares recent Salesforce data and addresses generational avoidance of using the phone. 61 percent of customers prefer to speak to someone via phone when they need help 75 percent of customers believe calling a business will give them the quickest … [Read more...]
Veterinarians, pet owners under systemic strain, PetSmart Charities–Gallup study #2
Commentary By now, you’ve probably read plenty of industry takes on the results of part two of the PetSmart Charities–Gallup State of Pet Care Study <Link>. Or, you’ve seen articles in mainstream media emphasizing affordability of care for pets. Press releases and articles may sensationalize the findings below, but the study reveals much more than recalcitrant … [Read more...]
Why veterinarians recommend using a broker for pet insurance
This article is a good read for veterinary teams willing to promote pet insurance benefits but hesitant to direct pet owners to specific pet insurance brands. To support those discussions, Animal Health Digest created a “Pet Insurance Guide.” The guide is a free tool designed to save time, advance pet health insurance conversations, and highlight the benefits for clients, their … [Read more...]
KCAHC shares available resources at National Association of Agricultural Educators Conference
Commentary Momentum beyond metrics describes the experience KC Corridor representatives found when sharing workforce recruitment and educational resources available through the collective efforts of the Kansas City Animal Health Corridor and the exploreahcareers.com website. “We may never know exactly how many students choose animal health because of something they heard, … [Read more...]
25 ways to grab and hold customer attention, revenue
Commentary The collective promotional experiences of pet retailers and service providers are shared in this article. The takeaway from it is not whether the ideas shared are relevant for your business or locale, rather the ideas are local or community-centered. Source: Pets+, July 6, 2023. Link. INSIGHTS: Innumerable articles, experts and KOLs bemoan declining overall … [Read more...]
First consensus in veterinary medicine for diagnosing and monitoring CCDS
Canine Cognitive Dysfunction Syndrome, sometimes called “doggy dementia,” is common, but under-recognized. Early CCDS signs are subtle and often mistaken for normal aging. A consensus in veterinary medicine for diagnosing and monitoring CCDS as shared in this article, is a step toward practical, real-world diagnosis. Source: AKC Canine Health Foundation, January 13, 2026. … [Read more...]
AQHYA releases “AQHA Achieve,” a virtual knowledge contest for youth
Here’s a fun way to engage young horse enthusiasts in your community. Share this with your equine connections and remember to include local teachers, 4-H, FFA and equine group leaders. Include local media, as well. The three-phase virtual program from the American Quarter Horse Youth Association offers youth worldwide an accessible way to compete, learn and earn recognition. … [Read more...]
Good help is hard to find. Ways to attract, keep top farm employees.
Retaining exceptional employees in agriculture production requires innovative strategies that go beyond traditional compensation. Wesley Tucker shares strategies from a brainstorming session at The Executive Program for Agricultural Producers on how to link exceptional employees to the farm for the long haul. Source: Missouri Ruralist, January 26, 2026. Link. INSIGHTS: … [Read more...]
Rewriting the role of manager, team size, span of control
Although teams of over 25 are growing, most managers still lead relatively small ones, according to Gallup Workplace. Jim Harter shares that finding an optimal team size depends on how organizations answer these four key questions: How engaged is the team? How much time do managers spend on individual contributor work? Do managers have the right talent for the … [Read more...]
College women far outnumber men in law, medical, vet schools and it matters
Commentary This article adds depth to the ongoing discussion of how many DVMs to educate and how many institutions we need to do it. Woven into our industry’s discussions are gender pay variances, work-life balance, the expectations recent graduates have for daily work hours, full empowerment of veterinary technicians and the rural vet shortage. For those interested in … [Read more...]
PetSmart rolls out omnichannel veterinary support program
PetSmart is partnering with pet health platform Vetster to offer virtual veterinary support services at select stores in the U.S. The company says that through Vetster's secure medical platform, PetSmart associates can gain real-time access to licensed veterinarians where regulations allow. The services are meant to complement, rather than replace, in-clinic visits. Source: … [Read more...]
FelineVMA ‘s NEW Positive Reinforcement Training Educational Toolkit
The FelineVMA released a new Positive Reinforcement Training Educational Toolkit to help veterinary professionals and cat caregivers better understand how cats learn and how to encourage positive behaviors. It is designed to help educate cat caregivers on ways to positively reinforce good behavior while minimizing disciplinary techniques that could have adverse … [Read more...]
Feline veterinary care at a pivotal point to drive future practice growth, feline medicine
Findings from the CATalyst Council’s 2025 Key Feline Market Insights report point to a market at an inflection point. Shifting demographics, economics and innovation are converging to elevate feline care. The report identifies this period as one of sustained growth and rising strategic importance, even as overall U.S. veterinary visits declined. Source: businesswire, January … [Read more...]
NAVC’s 2025 VETTY Award winners
The 2025 VETTY Awards® Grand Prize winners include: BEST IN SHOW (FOR PROFIT) AWARD: “Galliprant - Playing with Fire” by Elanco Animal Health and BarkleyOKRP. Category: Campaign - B2B/Trade. BEST IN SHOW (NONPROFIT) AWARD: “KC Animal Health Corridor WORKFORCE Campaign” by Animal Health Corridor and JNA Advertising. Category: Campaign - New Product, Program or Service … [Read more...]
VMX: Stop, look, listen but rest
The first big industry convention and trade expo is vibrating at the starting gate for an estimated 30,000 animal health professionals. The adrenaline is palpable as attendees try to take it all in. I’m unable to join you, so here’s my perspective from nearly 20 years of attending NAVC’s premier expo: Manage your personal biosecurity. Every year, some people return with … [Read more...]
Mastering cat grooming
Cat grooming isn’t just about doing, it’s also about watching, listening and getting real-time feedback, says Lynn Paolillo, a master cat groomer. While teaching cat grooming to students, she shares that having another experienced cat groomer in the room doesn’t mean they are there to help you, but to increase the amount of brain power available for problem-solving. Source: … [Read more...]