“Veterinary medicine is about more than clinical care. It is about the people who deliver it and the conditions that enable them to thrive,” writes Jeannette Ferran Astorga.
Commentary
Astorga’s closing words* prompt sharing this article. Not a veterinarian, she articulates the responsibility those of us in industry and support roles share in ADVOCATING for the profession. As industry professionals, we often focus on the numbers and go-to-market strategies, while sometimes overlooking veterinarians’ critical roles in the channel. Yet, few business decisions can be made properly without recognizing the value of a sound veterinary foundation that keeps animals healthy and able to fill their societal roles.
Source: Today’s Veterinary Business, April 23, 2026. Link. *We must recognize the critical role veterinarians play and the responsibility we share in supporting them. Ensuring a strong future for veterinary medicine will require continued collaboration across industry, academia, and government. By addressing the economic and emotional realities of the profession, we can create a more sustainable path forward.
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