The opportunity to grow pork demand has never been greater, writes Jennifer Shike in her article supporting the ‘Pursuing One More Pound’ Pork Podcast episode. Her podcast guests discuss the National Pork Board’s efforts to use a pull versus push strategy with the Taste What Pork Can Do campaign <Link>.
The NPB seeks to redefine where pork fits into the modern meals for what they describe as a new consumer who doesn’t cook “center of the plate” traditional pork chop with mashed potatoes meals.
Sources:
- PORK, June 19, 2026. Link. The pork industry has already mastered the science of the barn, says Shike. By mastering the psychology of the grocery aisle, the ‘One More Pound’ challenge is the roadmap to growth and a potential $1.5 billion opportunity.
- Taste What Pork Can Do, PORK, NPB. Link.
Taste What Pork Can Do™ is about connecting with the modern consumer where they are today: craving authentic flavors, eager to discover something new with every meal, and exploring ingredients and cuisines that reflect who they are and how they want to eat.”
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