A new strain of porcine reproductive and respiratory syndrome virus is plaguing pig farmers in Ohio and Indiana. PRRS 1-10-4 L1C.5.35 is moving fast through barns and is more aggressive than other strains. These pigs still get very sick very quickly and get very quiet when this PRRS strain hits, according to Bethany Heitkamp, DVM. The most unusual thing she is seeing is … [Read more...]
Syngenta, Ducks Unlimited to scale regenerative seed production across Midwest
This is a promising pilot program! By integrating cover crops with seed corn production, the approach offers a model for accelerating resilience and environmental benefits across privately managed lands in the Midwest. For animal health pros working closely with producers who graze crop stubble, the added forage is important to evaluate as part of the herd management … [Read more...]
CAAMS seeking DVM feedback regarding antimicrobial use in dogs
Companion Animal Antimicrobial Stewards committee is recruiting participants to participate in a research study to learn more about veterinarians’ preferences for perioperative and postoperative antimicrobial use in dogs. To participate, you must be a licensed veterinarian who treats dogs greater than 18 years of age. Source: AAHA Trends, February 4, 2026. Link. Link to … [Read more...]
BIVI secures emergency use authorization for Ivomec (ivermectin) 1% for NWS
Under the FDA’s Emergency Use Authorization, IVOMEC (ivermectin) 1% Injection is authorized for the prevention of infestations caused by NWS (Cochliomyia hominivorax) larvae (myiasis) when administered within 24 hours of birth, at the time of castration, or at the appearance of a wound in cattle, except for female dairy cattle producing milk for human consumption and calves … [Read more...]
JAVMA article reinforces strong safety profile of Synovetin OA
An article in JAVMA <Link> confirms that any radiotherapy exposure to veterinary staff and pet owners from dogs treated with Synovetin OA® is insignificant; just a fraction of the U.S. Nuclear Regulatory Commission’s allowance of 100 millirem per year of radiation. The studies show that exposure is very low; practically insignificant. This is important because some … [Read more...]
Veterinary clinic certification program aims to encourage sustainability
The Veterinary Sustainability Alliance launched the Green Paw sustainability certification program for veterinary clinics in the U.S. and Canada. The program helps practices take practical steps to reduce their environmental impacts, mental impacts and is open to all clinics, including teaching hospitals. Source: AVMA, February 4, 2026. Link. Clinics earn Green Paw … [Read more...]
Worth a Glance – February 12, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, February 5, 2026. Link. Most read posts from February 5, 2026 AHD Bulletin – Pet humanization predicted to double global pet care market by 2035. Link. Why Ro is spending $233,000 per second on a Super Bowl ad. Link. The pro/con list – useless. Link. Dental revenue remains behind; 90 percent of … [Read more...]
Why Ro is spending $233,000 per second on a Super Bowl ad
For those of us who scratch our heads calculating the total costs committed to Super Bowl media, this piece informs and enlightens. Ro’s Zachariah Reitano shares what makes a Super Bowl ad unique, why it is not just another ad buy, the potential economic benefits and other reasons why the company is investing in one. Super Bowl advertising is an anomaly in the normal scope … [Read more...]
Pet humanization predicted to double global pet care market by 2035
A comprehensive new market intelligence report by Future Market Insights projects the global pet care market as poised for a decade of transformative growth. Acknowledging some inflationary pressures, the article positions the expanding digital accessibility and accelerating demand for functional foods, customized supplements and eco-friendly accessories as drivers of future … [Read more...]
Software integration is key to greater veterinary AI adoption
Commentary Destined to become a clarifying pivot point in veterinary technology development, we’re sharing a new paper, Companion Animal Veterinary Software: Part I, Navigating Practice Challenges with Support of Technology and AI, authored by Jon Ayers, Jeff Dixon, Dr. Adam Little, and Adam Wysocki, with contributions from Andrew Luna. As might be expected given this … [Read more...]
IBPSA Fast Bites – February 2, 2026
In this week’s Fast Bites: OSHA compliance period has begun From diagnosis to life after loss (FREE Symposium) – session schedule continues Member webinar, February 18th: Modern reservation strategy. Link. US Department of Labor compliance toolkit providing resources to help employers understand their basic responsibilities under federal labor laws. Link. Most … [Read more...]
Demonstration leads to daily habits (video)
Sponsor Content When it comes to oral care products, exam room demonstrations make a positive difference in pet owner adoption of daily oral care practices at home. MAXI/GUARD® products are well-suited to improve convenient daily use in home settings. This communication explains the benefits of using MAXI/GUARD® Oral Cleansing Wipes daily at home. They are ideal for … [Read more...]
Here’s what dog gum colors mean
Content for Pet Dental Month Helping dog owners understand the importance of oral care can start with simply urging them to routinely check the color of their dogs’ gums. Katie Grzyb, DVM, shares the meaning behind changes in a dog’s gum colors and when pet owners should contact a veterinarian. Source: PetMD, December 28, 2025. Link. Key takeaways from the article: … [Read more...]
Doberman Pinscher ‘Penny’ wins Westminster Best in Show
Penny, a Doberman Pinscher from Reseda, California, was crowned Best in Show this week by the Westminster Kennel Club. She is the 150th winner of the competition that included 2,600 entries this year. Source: The American Kennel Club, February 4, 2026. Link. Many of the stunning dogs competing on the Best in Show judging floor on Tuesday night were familiar to those of the … [Read more...]
FDA approves new generics for cattle; a BRD treatment and a dewormer
The Food & Drug Administration announced approvals of two veterinary treatments targeted at cattle health issues on January 22nd: Dewormer: Defendazole (fenbendazole) oral suspension, by Norbrook Laboratories Ltd. (ANADA 200-831) contains same active ingredient as Safe-Guard (NADA 128-620). BRD treatment: nixiFLOR (florfenicol and flunixin meglumine) injectable … [Read more...]
Worth a Glance – February 5, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 29, 2026. Link. Most read posts from January 29, 2026 AHD Bulletin – From rabid raccoon to workhorse. Tame the practiceWAG phone. Link. Vets, pet owners . . . systemic strain, PetSmart Charities–Gallup study. Link. The business of pragmatism. Link. This little piggy is a commitment: … [Read more...]
From rabid raccoon to workhorse. Tame the practice phone
When three-fourths of prospects and clients use the phone, it deserves focus. In this article written for AHD, Rick Purnell shares recent Salesforce data and addresses generational avoidance of using the phone. 61 percent of customers prefer to speak to someone via phone when they need help 75 percent of customers believe calling a business will give them the quickest … [Read more...]
Veterinarians, pet owners under systemic strain, PetSmart Charities–Gallup study #2
Commentary By now, you’ve probably read plenty of industry takes on the results of part two of the PetSmart Charities–Gallup State of Pet Care Study <Link>. Or, you’ve seen articles in mainstream media emphasizing affordability of care for pets. Press releases and articles may sensationalize the findings below, but the study reveals much more than recalcitrant … [Read more...]
Why veterinarians recommend using a broker for pet insurance
This article is a good read for veterinary teams willing to promote pet insurance benefits but hesitant to direct pet owners to specific pet insurance brands. To support those discussions, Animal Health Digest created a “Pet Insurance Guide.” The guide is a free tool designed to save time, advance pet health insurance conversations, and highlight the benefits for clients, their … [Read more...]
KCAHC shares available resources at National Association of Agricultural Educators Conference
Commentary Momentum beyond metrics describes the experience KC Corridor representatives found when sharing workforce recruitment and educational resources available through the collective efforts of the Kansas City Animal Health Corridor and the exploreahcareers.com website. “We may never know exactly how many students choose animal health because of something they heard, … [Read more...]
New food pyramid is a significant reset of U.S. nutrition policy
The Dietary Guidelines for Americans 2025-2030 from HHS and USDA seek to deliver a clear, commonsense message to the American people: “Eat real food.” Kristin Bakker’s article shares potential benefits to American food animal producers. Source: Feedstuffs, January 6, 2026. Link. … [Read more...]
Pets and Mental Health Resource Center available online
The Human Animal Bond Research Institute and Mental Health America launched the Pets and Mental Health Resource Center in October 2025. The online hub features resources, information and tools that highlight the powerful role companion animals can have in supporting mental health. It is available on the Mental Health America website at www.mhanational.org/pets. Source: … [Read more...]
First consensus in veterinary medicine for diagnosing and monitoring CCDS
Canine Cognitive Dysfunction Syndrome, sometimes called “doggy dementia,” is common, but under-recognized. Early CCDS signs are subtle and often mistaken for normal aging. A consensus in veterinary medicine for diagnosing and monitoring CCDS as shared in this article, is a step toward practical, real-world diagnosis. Source: AKC Canine Health Foundation, January 13, 2026. … [Read more...]
AQHYA releases “AQHA Achieve,” a virtual knowledge contest for youth
Here’s a fun way to engage young horse enthusiasts in your community. Share this with your equine connections and remember to include local teachers, 4-H, FFA and equine group leaders. Include local media, as well. The three-phase virtual program from the American Quarter Horse Youth Association offers youth worldwide an accessible way to compete, learn and earn recognition. … [Read more...]
Vetmedin chewable tablets receive full FDA approval for delay of congestive heart failure in dogs label indication
Emily Singler, VMD, shares that for the first time the FDA has granted full approval for an indication for an animal drug that was previously approved under the FDA’s expanded conditional approval authority. Vetmedin® (pimobendan) Chewable Tablets label has officially expanded to include an indication for the delay of the onset of congestive heart failure in dogs with stage B2 … [Read more...]
USDA approves TruCan™ Ultra B (Oral), a ½ mL Bordetella bronchiseptica vaccine for dogs
Building on TruCan B Oral, Elanco Animal Health Incorporated has received approval of TruCan™ Ultra B (Oral) the first USDA-licensed ½ mL oral Bordetella bronchiseptica vaccine for dogs. This is the second recent expansion of Elanco’s Tru vaccine line, with TruCan Ultra CIV H3N2/H3N8 receiving USDA approval in July of 2025. Source: Elanco, January 16, 2026. Link. … [Read more...]
Patterson Veterinary relaunches refreshed NaVetor Veterinary Cloud Software, acquires full rights
Patterson Veterinary announced it has acquired full ownership of NaVetor, a cloud-based veterinary practice management software, strengthening its long-term commitment to delivering trusted, easy-to-use, innovative cloud software for practices of all sizes. The company also relaunched NaVetor with several updates and enhancements. Source: Globe Newswire, January 27, 2026. … [Read more...]
Solvet launches CattleZen to reduce stress, boost health in cattle
CattleZen is a proprietary blend of maternal bovine-appeasing substance and a calming pheromone that, when applied just above the muzzle, stimulates a calming effect. The product will be officially launched at the 2026 CattleCon NCBA trade show, providing producers with an opportunity to learn about the science, performance benefits and practical use of the product. Source: … [Read more...]
Trupanion celebrates 25 years
Trupanion, Inc., is celebrating its 25th anniversary as part of many milestones that have transformed how pet parents around the world approach care for their four-legged family members. Source: Trupanion, January 27, 2026. Link. At our core, we provide more than just a product; we provide a solution grounded in the philosophy that nothing should stand between a pet and … [Read more...]
Worth a Glance – January 29, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 22, 2026. Link. Most read posts from January 22, 2026 AHD Bulletin – College women far outnumber men in law, medical, vet schools and it matters. Link. RHDV-2 confirmed in North Carolina. Link. 5 common dog ailments that respond well to laser therapy. Link. PetSmart rolls out omnichannel … [Read more...]