The manufacturers’ reps who call on you are using AI to better serve your hospital. Why aren’t you using it to better serve your customers? Brian Sullivan’s suggestion could also apply to pet service businesses or retailers.
Source: Veterinary Advantage, June 2025. Link.
AI can help you send a message that earns a response. Think of it as your ghostwriter – minus the royalty fees.”
INSIGHT: The best customer relationships are regularly reinforced.
Editor’s note: Like humans, AI makes mistakes and they can be embarrassing. ALWAYS edit and proofread anything, even a sticky note, before sending. Only use Canva or any template with corporate guidelines and approval in place.
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