The middle of the pet marketplace is fading away, says Marshall Morris, explaining we are in a K-shaped economy. He offers perspectives for brands that choose to play in premium segments versus store brands. Morris notes the category showing the most resilient growth now isn’t food. It is "preventive" wellness: supplements, OTC treatments and functional ingredients. These … [Read more...]
Hill’s releases its first World of the Kitten Report
Complimentary Building upon Hill's World of the Cat Report, the World of the Kitten Report is positioned as a comprehensive, evidence-based guide that delivers expert insights into optimal kitten growth, nutrition, socialization and veterinary care, to help ensure healthier, happier feline companions across the globe. Hill's encourages a shift in focus to the first 12 … [Read more...]
Vets write ‘Dr. Cluck’ book to help keep chickens healthy, safe
Science-based advice for poultry care at every life stage is now available in a new book from University of California Agriculture and Natural Resources. ‘Dr. Cluck’s Backyard Chickens’ is fun to read, peer-reviewed, poultry vet-approved and and reads like a sitcom. Maurice Pitesky, professor at the UC Davis Weill School of Veterinary Medicine and veterinarian Evan Adler share … [Read more...]
Planning for the 3 most stressful days for a beef-on-dairy calf (video)
Trey Gellert, DVM, outlines how birth, weaning and transport shape lifetime performance in beef-on-dairy calves. His focus for producers is to plan ahead to reduce risk and to set the stage for the best calf to send to the next production stage. Source: The Beef Site, April 27, 2026. Link. [5:49] Before weaning, <producers> need to start programming the calf at a … [Read more...]
Hill’s Pet Nutrition introduces product to support feline mobility, weight management
The new Hill's Prescription Diet Metabolic + j/d, brings two innovations together to help manage feline weight and mobility issues in one formula. Cat owners who have overweight cats struggling with mobility no longer have to choose which condition to address with their veterinarian. Source: Hill’s Pet Nutrition, PR Newswire, April 30, 2026. Link. Hill's Prescription Diet … [Read more...]
Two industries, one mission, mostly disconnected
There is something about pets that overrides conventional career logic, writes veterinary nutritionist Megan Sprinkle, DVM. She shares her observations from a trip to Global Pet Expo 2026 and contrasts parallel industries with a common customer commenting on the opportunity of shared purpose. Source: Animal Health News and Views, April 2026. Link. Diverse perspectives and … [Read more...]
Chicken bone guidance for dogs and cats
Picnic and grilling season puts cats and dogs at more risk of being tempted by bones in garbage containers or tossed near park shelters. These two articles address bone safety for cats and dogs. Pet owners and their families need to understand the danger of feeding bones reinforced to avoid an incident. Consider sharing these on social media and in newsletters. Sources: … [Read more...]
“Watch out” for heifers out of first-calf heifers
Getting the most out of replacement heifers was the focus of a presentation by calf and heifer specialist Bethany Dado-Senn, PhD, at the recent Central Plains Dairy Expo. She shared benchmarks from birth to 12 months of age, highlighting specific areas along each growth stage, including possibly managing heifers out of first-calf heifers separately. Source: Hoard’s Dairyman, … [Read more...]
Keeping cows on track from calving to conception
Commercial references The picture above defines the what and how of optimal cow management. The first 100 days, a critical stress window, is the when. Management and nutrition in this period largely decide whether a cow breeds back on time, writes Angie Stump Denton. Alltech’s Anne Koontz and Shelby Roberts provide details on prevention‑minded nutrition and management, … [Read more...]
Defining the next chapter of beef-on-dairy with genetics, data
The days of “any black bull will do” are over, shares Karen Bohnert in this article, relaying information from the recent High Plains Dairy Conference in Amarillo, Texas. The reason the beef-on-dairy movement has been so successful is rooted in its ability to solve the beef industry’s greatest challenge: variability. Source: Dairy Herd Management, April 6, 2026. Link. To … [Read more...]
Replacement heifers have different needs than finishing heifers
When short on grass and hay, cattle producers may contemplate how to manage replacement heifers in a dry lot or in confinement. The Nebraska wildfires were the catalyst for Karla Wilke’s article, but it is good guidance to share with producers who face similar challenges. Source: BEEF, April 6, 2026. Link. Replacement heifers do not need the high-energy diet fed to finishing … [Read more...]
Fast-growing pasture creates risk of grass tetany in lactating cows
Surges in forage growth create grass tetany risk across many beef operations. Andrea Bedford shares ways to reduce the risks. While grass tetany is a seasonal risk that follows predictable patterns, producers may need to monitor animals closely in areas where wildfires burned and forage grasses are recovering. Source: Bovine Veterinarian, March 23, 2026. Link. Risk … [Read more...]
Worth a Glance April 2, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, March 26, 2026. Link. Most read posts from the March 26th AHD Bulletin – Before PRDC takes control: Bordetella bronchiseptica’s early role. Link. The Farmer’s Dog to be in Walmart. Link. Customer hesitation. Link. CAPC 2026 Pet Parasite Forecast: vectors, hotspots, year-round risk. Link. From … [Read more...]
Improving digestive health in feedlot cattle
Sponsor Content from Novonesis Dr. Steve Lerner, senior scientific and business advisor with Novonesis, recently joined Sarah Muirhead, managing director of Feedstuffs, to discuss ways to improve digestive health in feedlot cattle, make every pound of gain count and potentially improve carbon intensity. Here are notable takeaways. In practical terms, digestive health in … [Read more...]
What feral cats actually need from the people who feed them
Includes commercial references Living two to five years versus domestic cat lifespans into the late teens, feral cats need more than food to live longer, writes Dan Seymour. The causes for a brief life include untreated injuries from fights or accidents, exposure to extreme weather, infectious diseases spreading through colonies, parasite burdens that slowly weaken them and … [Read more...]
Drinking behavior of horses: 6 facts about water intake
Consider and share these basic principles of horsemanship regarding water: Depending on body weight, in a moderate climate will drink five to 15 gallons per day Variations in water intake for individual horses may occur from day to day Diet affects water consumption Well-fed mature horses spend only five or six minutes a day drinking water in several visits … [Read more...]
We measure milk. The cow measures time. Management defines both.
Complimentary Content The recent heat wave across the West and Midwest is a reminder of the effects of heat stress on cows. The farms that succeed are not just cooling cows. They are managing time, environment and consistency as one system, explains Muhammad Wasim Iqbal, DVM, MS, PhD. The graphic from Dr. Iqbal’s post is saved here as a poster to use when communicating … [Read more...]
The greening of America, potential dangers are hidden, inherent
Correctly managing spring grass growth isn’t easy, but having an effective plan in place will optimize both cattle and grass production for the remainder of the season. Don’t be too early; overgrazing slows subsequent growth and pasture resilience Early grass is water-laden; consider energy and/or dry matter supplements Hay boosts daily dry matter intake. Source: … [Read more...]
The Farmer’s Dog to be in Walmart
Walmart is partnering with The Farmer's Dog to offer human-grade dog meals across its nationwide retail network. The products are set to be available for the first time in Walmart stores and online in April. The move puts Walmart directly into the premium pet food conversation. Source: Yahoo, March 24, 2026. Link. … [Read more...]
Chronic conditions dominate Nationwide’s most common pet health problems
More than one million Nationwide-insured dogs and cats generated 3.3 million pet insurance claims in 2025, revealing that pets’ health is shaped by ongoing, chronic conditions. Canine trends: Allergies top the list again and chronic issues dominate the top 10 Feline trends: Digestive issues lead again with chronic conditions climbing Source: Nationwide, March 5, … [Read more...]
Worth a Glance – March 26, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, March 19, 2026. Link. Most read posts from March 19, 2026 AHD Bulletin – All work and no play? Link. Active listening: 6 strategies so others feel seen, heard, understood. Link. Understanding your window of tolerance. Link. ========================== Study: Humans preferred for empathy, but AI … [Read more...]
Fresh and raw pet food: who’s winning online visibility in the U.S.?
Interesting read for marketers An analysis by Bubblegum Search examined 20 U.S. retailers and manufacturers operating in the fresh and raw dog food segment, revealing trends in branded and generic search. Increasing scrutiny of pet food leads pet owners to search engines to find better options, making it a key way for brands to be discovered and stand out from … [Read more...]
NASC quality seal now available for treat products + Clean Label Project*
NASC officially launched its Treat Program, extending the organization’s compliance requirements and coveted Quality Seal to treat products for dogs, cats and horses. The program addresses a long-standing source of regulatory confusion in one of the pet industry’s fastest-growing and most valuable segments. Source: Pets+. Link. The NASC Quality Seal on a treat product … [Read more...]
Evaluate cow and bull body condition throughout the year
Year-to-year variations in forage quality and weather stress can show up in body condition scores even when what’s being fed appears to be the same diet. Robert (Bob) L. Larson, DVM, PhD, shares the importance of BCS checks throughout the year to support and maximize cow and bull outcomes. Source: BEEF, February 10, 2026. Link. When determining BCS, it is important to … [Read more...]
Managing large litters; 13.9 functional teats for 15.7 piglets
With larger litters and limited teat capacity, many producers have increased interest in management strategies such as split suckling and teat optimization, writes Abigail Jenkins, PhD. Sharing modern research trial perspectives, she notes there was no improvement in growth performance and inconsistent effects on mortality when split suckling was practiced. Teat loading … [Read more...]
Cows have routines, too
Circadian rhythm research shows that behavioral data contains insights beyond reproduction and health alerts. Understanding how cows structure their day may help dairies implement better management systems that work with cows’ biological clocks. The analysis of more than a decade of cow behavior data showed examples of strong circadian rhythms, or predictable 24-hour cycles … [Read more...]
2026: What’s next in the pet business?
The Global Pets 2026 Industry Trend Report <Link> shares the 7 trends poised to influence the pet businesses this year. The onward march of AI A business model for every pet owner Retail: comfort and convenience Building loyalty Macroeconomics and geopolitics Inflation, tariffs and supply chains Gut health and functional nutrition Source: Pets … [Read more...]
Livestock care during wildfire season
Benjamin Franklin’s warning, “An ounce of prevention is worth a pound of cure,” is relevant for cattle producers as wildfire season has already begun <Link>. Dean Ruhl offers tips for handling animals before a fire and caring for them afterward in this article. He reminds us that preparation is key. Maintaining property, like mowing fencelines and creating fire breaks, is … [Read more...]
Don’t hurry to grass
As spring comes and grass greens up, the main consideration is to limit herds from setting back the pastures for the rest of the growing season by nipping off all the short growth, writes Elizabeth Picking. This is excellent advice animal health pros can deliver to producers. She suggests using a sacrifice pasture, stored feed and hay to protect the rest of the pastures and … [Read more...]
World class VMX 2026 attendance, dates set for VMX 2027
Complimentary NAVC reports VMX 2026 saw more than 28,500 veterinarians, veterinary nurses/technicians, support staff, students, exhibitors and guests in attendance from 78 countries. During the five-day event, attendees could select from 1,200+ hours of continuing education credits, interact with over 720 exhibiting companies and attend nightly entertainment and network with … [Read more...]