The overall market opportunity for cats is often in the news. As cat owners seek to care for their cats, they will be looking for cat-specific products, says Lisa Cleaver. She shares information gathered from several researchers. Palatability, hydration and gut support, along with clinical proof, are important components cat owners will value.
Source: PETFOOD Industry, October 2, 2026. Link. Dogs held 77 percent of the pet dietary supplements market in 2025, yet Mordor Intelligence projects cats will be the fastest-growing segment, at a 9.5 percent compound annual growth rate through 2031.
The next generation of cat supplement products will be designed around feline biology, supported by clinical evidence in cats and delivered in form factors that make supplementation part of a cat parent’s daily routine and relationship with their cat.”
Related: Biotics research in pet evolving as needs grow, Pet Supplements Pro, September 15, 2026. Link. Pre-, pro- and postbiotics are all taking the stage as studies become more nuanced and pet owners ask for more for their animals’ health and wellness.
INSIGHTS: All the advancements discussed signal the ongoing need for animal health pros to educate themselves to be able to discern quality, evaluate labels and understand the true health benefits of supplements as pet owners eventually seek veterinary validation for them.
Image: Link.
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