Tractor Supply Company announced that its 11th annual Grants for Growing fundraiser raised more than $1 million. During the four-week event, Tractor Supply customers supported the effort by purchasing paper FFA emblems at checkout, which will in turn provide thousands of FFA members across the country with the resources to engage in hands-on learning experiences that prepare … [Read more...]
Worth a Glance April 2, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, March 26, 2026. Link. Most read posts from the March 26th AHD Bulletin – Before PRDC takes control: Bordetella bronchiseptica’s early role. Link. The Farmer’s Dog to be in Walmart. Link. Customer hesitation. Link. CAPC 2026 Pet Parasite Forecast: vectors, hotspots, year-round risk. Link. From … [Read more...]
New CAPC 2026 Pet Parasite Forecast: expanding vectors, emerging hotspots, year-round risk
Released this week, the Companion Animal Parasite Council’s 2026 Pet Parasite Forecast includes models that predict what veterinary teams will see in 2026. At 94% percent accuracy, they are an early warning system for both veterinary and public health. The Forecast projects continued geographic expansion of Lyme disease, ehrlichiosis, anaplasmosis and heartworm risk across the … [Read more...]
From feedlots to city blocks, visibility matters for every veterinary practice
We asked AHD Editor Rick Purnell to consider challenges veterinary practices face locally and bring perspectives from his public relations career. He says trust remains the foundation of veterinary-client relationships and it likely begins before the first appointment. Planned, long-term community outreach is more than a marketing tool. It reminds existing and prospective … [Read more...]
Customer hesitation
Whether you like it or not, everyone in a hospital is responsible for the success of that practice. Your job is not selling something. Your job is to help your customer decide about buying something that will help their furry friend. Source: Veterinary Advantage, October 2024. Link. If you’re tired of losing deals to “no action,” change the game. Focus on your customer’s … [Read more...]
IBPSA Fast Bites – March 23, 2026
In this week’s Fast Bites: Sneak peek at IBPSA website’s new look The shift in U.S. pet stores <Link>. The experience-driven operating model. Sparkle Grooming continues expansion <Link>. India's booming pet economy <Link>. Source: IBPSA, March 23, 2026. Link. Upcoming webinar: Marketing Strategies for Pet Care Businesses, Wednesday, … [Read more...]
Ideas for choosing a trainer for pet parents, veterinary teams (video)
Lisa Radosta DVM, DACVB, shares a video she offers to pet parents looking to find a trainer for their pet. She shares how to read a trainer’s website. She encourages them to look for clear indicators of positive reinforcement training, humane equipment, transparent credentials and evidence of continuing education. Source: Lisa Radosta DVM, DACVB, LinkedIn, March 24, 2026. … [Read more...]
New Trupanion data reveals rise in pet toxicity claims
Data pulled from over 71,000 Trupanion claims provides a granular look at the evolving landscape of household hazards, including regional variances and the specific toxins most frequently presenting for emergency intervention. While grapes and raisins are the most frequently identified toxicants across almost every U.S. state, drugs and medications are consistently the most … [Read more...]
Before PRDC takes control: The early role of Bordetella bronchiseptica
Bordetella is a cofactor in a wide range of bacterial and viral respiratory infections. In swine, B. bronchiseptica can be an important early life pathogen and a contributor to porcine respiratory disease complex. Ubiquitous on farms, it is often passed from sow to piglet in the farrowing environment, causing infection as early as day three. New research published in … [Read more...]
Improving digestive health in feedlot cattle
Sponsor Content from Novonesis Dr. Steve Lerner, senior scientific and business advisor with Novonesis, recently joined Sarah Muirhead, managing director of Feedstuffs, to discuss ways to improve digestive health in feedlot cattle, make every pound of gain count and potentially improve carbon intensity. Here are notable takeaways. In practical terms, digestive health in … [Read more...]
What feral cats actually need from the people who feed them
Includes commercial references Living two to five years versus domestic cat lifespans into the late teens, feral cats need more than food to live longer, writes Dan Seymour. The causes for a brief life include untreated injuries from fights or accidents, exposure to extreme weather, infectious diseases spreading through colonies, parasite burdens that slowly weaken them and … [Read more...]
AI helps owners find lost pets
Includes commercial references One in three pets goes missing during their life, according to the Animal Humane Society. AI has now joined the ranks of microchips, GPS and social media to help find lost pets. These four success stories demonstrate its positive results. Source: The Washington Post, March 21, 2026. Link. “As controversial as AI is right now, this is one of … [Read more...]
Equine laminitis and black walnut wood residue
Very small quantities of black walnut wood residue in shavings can cause laminitis in horses. As little as 10 percent of the total shavings, by weight, may result in clinical signs of toxicity in horses. These signs generally occur within 24 to 48 hours of exposure to the contaminated shavings. The symptoms frequently begin with mild laminitis and swelling of the legs and … [Read more...]
Finisher sites are the weak link in swine disease biosecurity
The constant movement of pigs, people and equipment creates significant pathways for disease transmission in multi-site swine production. Recent research showed finisher sites were the most vulnerable, with an 82.4 percent outbreak rate, compared to wean-to-finish (66.7 percent) and nurseries (33.3 percent). Source: PORK, March 23, 2026. Link. The study suggests prioritizing … [Read more...]
We measure milk. The cow measures time. Management defines both.
Complimentary Content The recent heat wave across the West and Midwest is a reminder of the effects of heat stress on cows. The farms that succeed are not just cooling cows. They are managing time, environment and consistency as one system, explains Muhammad Wasim Iqbal, DVM, MS, PhD. The graphic from Dr. Iqbal’s post is saved here as a poster to use when communicating … [Read more...]
The Farmer’s Dog to be in Walmart
Walmart is partnering with The Farmer's Dog to offer human-grade dog meals across its nationwide retail network. The products are set to be available for the first time in Walmart stores and online in April. The move puts Walmart directly into the premium pet food conversation. Source: Yahoo, March 24, 2026. Link. … [Read more...]
Chronic conditions dominate Nationwide’s most common pet health problems
More than one million Nationwide-insured dogs and cats generated 3.3 million pet insurance claims in 2025, revealing that pets’ health is shaped by ongoing, chronic conditions. Canine trends: Allergies top the list again and chronic issues dominate the top 10 Feline trends: Digestive issues lead again with chronic conditions climbing Source: Nationwide, March 5, … [Read more...]
Active listening: 6 strategies for helping others feel seen, heard and understood
March is Listening Awareness Month, making Stephanie Baxter’s article timely. Paying close attention when people are speaking is a skill we can all improve. She says research suggests that active listeners are better liked and more adept at making others feel seen. People who listen attentively are often considered more trustworthy. Baxter shares six strategies for boosting … [Read more...]
The Board of Pharmacy Specialties seeks public comments on specialty certification for veterinary pharmacists
Participation from animal health pros at all levels is important. Please participate. Simply skimming the petition is educational. The Board of Pharmacy Specialties received a petition to recognize Veterinary Pharmacy as a BPS specialty certification. The public comment period is at this link <Link> and will close at 5:00 p.m. EDT on April 1, 2026. Source: Board of … [Read more...]
Fresh and raw pet food: who’s winning online visibility in the U.S.?
Interesting read for marketers An analysis by Bubblegum Search examined 20 U.S. retailers and manufacturers operating in the fresh and raw dog food segment, revealing trends in branded and generic search. Increasing scrutiny of pet food leads pet owners to search engines to find better options, making it a key way for brands to be discovered and stand out from … [Read more...]
IBPSA Fast Bites – March 16, 2026
In this week’s Fast Bites: Webinar: Marketing Strategies for Pet Care Businesses: Wednesday, April 1st, 1:00 p.m. CST <Link> Participation wanted: Pet Care Services Industry Financial Survey. <Link>. Animal Health Digest Bulletin, March 12th. Link. The Global Pets Industry Trend Report, Client Communication Boundaries, Dog Grooming as Pet Wellness, and … [Read more...]
Pet daycare and lodging market analysis 2026
The market for pet daycare and lodging has an active and diverse competitive environment. Industry leaders differentiate themselves by offering various amenities, including grooming, training and specialized care services. This landscape is dynamic, characterized by innovation, convenience and a growing focus on pet well-being and safety. Source: Cognitive Market Research, … [Read more...]
NASC quality seal now available for treat products + Clean Label Project*
NASC officially launched its Treat Program, extending the organization’s compliance requirements and coveted Quality Seal to treat products for dogs, cats and horses. The program addresses a long-standing source of regulatory confusion in one of the pet industry’s fastest-growing and most valuable segments. Source: Pets+. Link. The NASC Quality Seal on a treat product … [Read more...]
Lessons learned from 2025’s EHV-1 outbreak
Article by Merck Animal Health The 2025 EHV-1 outbreak in Texas exposed event-wide risks of inadequate biosecurity. As horse travel and events ramp up again in 2026, equine health experts are urging owners and organizers to apply lessons learned last year. With collaboration between owners, event organizers and veterinarians, outbreaks can be avoided. Source: Paulick … [Read more...]
Hoof-care journey, series update
Includes Commercial Content Jackson’s case continues to evolve, and management remains flexible and responsive. In the latest installment, the 15-year-old Clydesdale cross gelding’s chronic distal limb issues had reached mechanical limits requiring medical injection. The injection provided relief, complementing farriery rather than replacing it. Source: American … [Read more...]
Grand champion lamb sells for $1M
The grand champion market lamb sold for a record $1 million March 13th at the Junior Market Lamb Auction at the Houston Livestock Show and Rodeo. 13-year old Reagan Miller of Seagraves, Texas, exhibited the lamb. Paizlee Akins of Whitesboro, Texas, raised the grand champion market goat, which sold for $450,000, setting another Rodeo record. Miller will earn a guaranteed … [Read more...]
Evaluate cow and bull body condition throughout the year
Year-to-year variations in forage quality and weather stress can show up in body condition scores even when what’s being fed appears to be the same diet. Robert (Bob) L. Larson, DVM, PhD, shares the importance of BCS checks throughout the year to support and maximize cow and bull outcomes. Source: BEEF, February 10, 2026. Link. When determining BCS, it is important to … [Read more...]
New working with large animals course for first-year vet students at Iowa State University
A NEW course in the College of Veterinary Medicine exposes first-year veterinary students to swine, sheep, cattle and horses in an effort to help with the shortage of rural and large animal veterinarians across the country. Mandatory for all first-year students, "Large Animal Clinical Skills" introduces them to livestock and horses <Link>. The addition of the course … [Read more...]
Zoetis expands Human-Animal Bond Certification Scholarship to include veterinary technician students
NAVC and HABRI announced that Zoetis has pledged its continued support for veterinary students across the U.S. by offering free Human-Animal Bond Certification throughout 2026. New this year, the scholarship is now available to veterinary technician students. Source: NAVC, March 10, 2026. Link. Veterinary and veterinary technician students may register for the Human-Animal … [Read more...]
F10 Antiseptic Wound Spray with Insecticide approved to prevent and treat NWS
The U.S. Food and Drug Administration has issued an Emergency Use Authorization for F10 Antiseptic Wound Spray with Insecticide (benzalkonium chloride, polyhexanide and cypermethrin topical solution) for the prevention and treatment of New World screwworm infestations (myiasis). Source: Bovine Veterinarian, March 10, 2026. Link. The FDA concluded it is reasonable to believe … [Read more...]