Engineer your environment so the hard choice becomes the only choice. Source: LinkedIn, May 22, 2026. Link. When you choose hard things, hard things become easier. Not because they change. Because you do. Your neural pathways adapt. Your tolerance for discomfort increases.” INSIGHTS: The question isn't whether you can do difficult things. The question is whether you're … [Read more...]
Walter talks about the tough conversations AFTER the diagnosis
Preparation can make all the difference when a pet needs care most, says Walter Brown. He shares the challenges of post-diagnosis conversations with pet owners and shares options pet owners don’t realize until an emergency happens, including: Wellness plans help cover ROUTINE care. Pet insurance* helps cover the UNEXPECTED. Options like CareCredit or Scratchpay can … [Read more...]
Are mosquitoes outsmarting our repellents?
According to a study published in the Journal of Experimental Biology, mosquitoes may seek out the scent of the repellent. Scientists believe DEET protects people by masking the carbon dioxide that we emit, making it harder for biting insects to detect us. However, “If someone applies DEET and the concentration fades over time, but a mosquito still manages to feed, the … [Read more...]
CATalyst Council shares Feline Findings
Research by the CATalyst Council leads our industry to better understand the feline veterinary business and opportunities as cat visits now account for nearly one-fourth of veterinary traffic. This is why we’re partnering with the CATalyst Council to share actionable opportunities in "Feline Findings." These insights from CATalyst State of the Cat research results have garnered … [Read more...]
6 human foods that could poison your dog
Many loving owners don't realize the dangers of dogs eating common kitchen foods. Even if they do, there’s a strong likelihood children or guests are not aware of foods that are toxic or potentially fatal to dogs. Anderson Cox shares six foods we eat that can kill dogs in this article. It is worth sharing with dog owners on social media, in newsletters and with local … [Read more...]
Where do retired horses go?
Dana Benner takes a closer look at the difficult realities many horses face after retirement and the people working to give them a softer landing in this article. Source: Acreage Life. Link. Also see: Senior horses: living the good life, The Horse, June 22, 2024. Link. It’s fine for horses to change as they age . . . It’s normal for them to slow down, lose their place in … [Read more...]
6 big takeaways from FBI’s 2025 internet crime report
The 2025 Internet Crime Report from the Federal Bureau of Investigation shows a continued rise in internet crime complaints, with officials receiving more than 3,000 per day and the annual total surpassing 1 million for the first time. Reported losses tied to online criminal activity topped $20 billion last year, despite federal officials’ efforts to combat it. Notable … [Read more...]
AVMA president breaks down pet insurance gaps
Pet insurance covers fewer than four percent of U.S. dogs and cats, a gap Michael Q. Bailey, DVM, DACVR, addresses in this article. He offers pet owner guidance to know what’s covered, wellness versus emergency plans and the importance of financial planning for a pet’s lifetime care when choosing a pet insurance policy. Above all, Bailey makes the case for prevention, … [Read more...]
Gratitude
Gratitude is a grounding force that protects us from pride, strengthens resilience and supports long-term career fulfillment. Source: LinkedIn, May 19, 2026. Link. Gratitude doesn’t require pretending your job is perfect. No role is without challenges. Instead, gratitude invites a broader, more balanced perspective, one that acknowledges difficulties while still recognizing … [Read more...]
23 percent of the U.S. workforce is 55 or older: The retirement wave is coming.
Workforce aging is accelerating because many older Americans are increasingly balancing financial pressure, career uncertainty and concerns about long-term stability in today’s labor market, according to Jasmine Escalera. Notable findings in this report include: Older workforce growth outpaces total employment growth: Workers aged 55+ grew by 17.3 percent since 2014, … [Read more...]
Consumers like AI content until they know it’s AI
Important read Pamela Parker shares research on how AI content is perceived against its ability to generate content rapidly. The outcomes cover trust and believability. She asserts that for marketers, the path forward involves balancing efficiency with trust. The AI content paradox means that efficiency and scale come with a trust tax that is activated the moment a … [Read more...]
New insights on the hidden impact of veterinary care: global survey
Commentary I often promote the benefits of veterinarians and veterinary technicians talking out loud with clients and sharing what they look for and feel during exams when working with clients’ animals. This kind of vet talk reveals the expertise and depth of veterinary care owners often take for granted. Yet, it is this expertise that is essential to protect animals, people … [Read more...]
Vetmed. Just trying to save lives and survive!
No commentary required. Walter Brown, BS, RVTg, VTS, tells it like it is. When it comes to veterinary medicine, he says, “Love don’t keep the lights on.” Listing many of the fixed operational costs to keep a clinic available for animal owners, he says, “The same inflation that is affecting groceries, housing, gas and health care is also affecting veterinary medicine.” The … [Read more...]
CX is a leadership issue, not a service issue
Research from Forrester finds companies that prioritize proactive customer experience achieve 41 percent faster revenue growth and 51 percent better customer retention than their peers. Author Jeannie Walters asserts that customer experience is the responsibility of leadership. She shares three behaviors of leaders who consistently drive strong customer experience outcomes: … [Read more...]
Some ticks can survive longer in your home than previously believed, new study finds
Must read A study from The Ohio State University provides the first quantitative evidence that two tick species can survive for weeks on common household flooring. This underscores the need for veterinarians to reinforce year-round tick prevention and home risk mitigation strategies with clients. Gulf Coast tick and Lone Star tick survival minimums exceeded seven days … [Read more...]
What Fear Free actually built in 10 years
The principles that shape how animals experience professional care have lived in the apprenticeship layer of the pet industry—passed mentor to mentor, shop to shop, with no shared curriculum. Fear Free was built to close that gap, writes Collin Armstrong. The organization grew from Dr. Marty Becker’s conviction of, “Fear, anxiety, and stress in animals are not just welfare … [Read more...]
Veterinarian perception of professional conduct
In this study, a convenience sample of 98 veterinarians in Australia were surveyed on their perceived importance of professional conduct statements based on standards listed in the Australian Veterinary Association’s code of professional conduct. The statement with the highest mean score of perceived importance was, “Veterinarians must hold the health, welfare, and … [Read more...]
Deciding is the first step
The fear of making the wrong decision creates a barrier to acting because we falsely believe there is only one right answer. That belief is the trap. We don't develop judgment skills by waiting for the perfect decision to practice on, shares Andy Williams. We develop it by deciding, observing, learning, and deciding again. Source: LinkedIn, April 24, 2026. Link. You don't … [Read more...]
Study finds more than 84 percent of dogs show signs of fear, anxiety
A study published in Veterinary Research Communications examined behavioral responses in more than 43,000 animals, creating one of the most comprehensive datasets to date on canine fear and anxiety. The findings from owner-observed behaviors reflect how dogs behave in real-world environments rather than controlled settings. Researcher Bonnie Beaver, DVM, MS, DSc, DPNAP, … [Read more...]
Frailty: An important emerging concept in veterinary medicine
Health span, the period of life an animal spends in good health and free of chronic disease and disabilities related to aging, should be prioritized over simply extending lifespan. Frailty, well-defined in human health, is increasingly important to recognize and assess in pets, as it negatively affects both health span and quality of life. Frailty is not synonymous with … [Read more...]
These pet brands are dominating ChatGPT, Claude, Gemini and Perplexity
One core objective of Animal Health Digest’s curation service is to provide animal health pros a look at what consumers are seeing and reading in a B2C context. 5W’s Pet Industry AI Visibility Index 2026 provides visibility to what consumers are accessing on popular AI tools. This new research report analyzes which pet brands appear most frequently across AI-generated … [Read more...]
Words + Action = Trust
There was a time when keeping your word was considered a given. If you said you would follow up, deliver by Friday, or call someone next week, it was expected that you would do exactly that. Source: LinkedIn, April 13, 2026. Link. Follow-through reduces friction. It creates clarity. And it enhances performance across the board. When you consistently do what you say you’re … [Read more...]
Blocking mobile internet can give you 2.5 more hours each day
Important well-being read Daniel Pink summarizes the results of a study published in PNAS Nexus that examined the effects of blocking mobile internet on smartphones, making them dumb phones. The results were closer to "new medication" than "digital detox," he says, noting the attention gains were roughly equivalent to reversing 10 years of age-related cognitive … [Read more...]
The ability to say “I know that I don’t know” could be considered a sign of wisdom
Tommy Blanchard, PhD, presents fuel for thought applicable to client-veterinarian interactions in this article. His perspective on metaknowledge is worth your attention, particularly as it relates to the blind spots we all carry. Most people don’t know what they don’t know, but think they do. Coming to understand and correct your metaknowledge can make you a better teacher … [Read more...]
Free-range, indoor-outdoor cats can carry similar disease risk as feral cats
Owned cats allowed to roam outside unsupervised may carry infectious diseases at rates comparable to feral cats, even when they receive veterinary care, regular meals and shelter. Study results* show that how people manage their pets plays a major role in shaping disease transmission between wildlife, domestic animals and humans. Researchers highlight that strategies … [Read more...]
How to protect pets from the New World screwworm
There’s no need for owners to panic about NWS, but they need to develop habits to protect their animals from this emerging insect threat. Cochliomyia hominivorax are parasitic flies whose larvae infest wounds and can result in significant tissue damage if left untreated. Obligate parasites, the larvae consume the living flesh of warm-blooded hosts. When maggots are removed, … [Read more...]
EHV-1 resources seek to educate the horse community
Equine herpesvirus‑1 is a common respiratory virus that spreads through nasal droplets and contact between horses. Understanding how the virus spreads and which horses are most vulnerable is key to reducing transmission and improving outcomes. In the first link below, Lutz Goehring, DVM, MS, PhD, Dipl. ACVIM, shares how risk increases with travel and the potential transfer … [Read more...]
The pet economy is splitting in two
The middle of the pet marketplace is fading away, says Marshall Morris, explaining we are in a K-shaped economy. He offers perspectives for brands that choose to play in premium segments versus store brands. Morris notes the category showing the most resilient growth now isn’t food. It is "preventive" wellness: supplements, OTC treatments and functional ingredients. These … [Read more...]
Gartner: Managers face increased workloads and demands
Managers are working harder today and 66 percent of them say that their primary responsibility is managing the people on their teams rather than driving progress toward organizational goals and priorities, according to Tony Guadagni. This amounts to as much as one-quarter of their time engaging with employees on personal and emotional issues. The authors discusses the need … [Read more...]
Hill’s releases its first World of the Kitten Report
Complimentary Building upon Hill's World of the Cat Report, the World of the Kitten Report is positioned as a comprehensive, evidence-based guide that delivers expert insights into optimal kitten growth, nutrition, socialization and veterinary care, to help ensure healthier, happier feline companions across the globe. Hill's encourages a shift in focus to the first 12 … [Read more...]