Wendy S. Myers, CVJ, shares ways to introduce dental products to improve patients' health and bolster retail revenue. Her tips include eye-level displays and placing carefully selected products in animal owners’ hands. Ideas from Mary L. Berg, BS, LATG, RVT, VTS (Dentistry), FVTE, are also included. Source: Veterinary Practice News, February 6, 2026. Link. Berg suggests … [Read more...]
Avoiding difficult conversations
Conflict avoidance thrives in a fast-paced digital world, where it's easy to push off a text, ghost someone or outsource writing to AI. Avoidance is destructive in the long term to relationships, shared Colette Jane Fehr. Source: AXIOS, February 3, 2026. Link. Repair by owning your part, clearing up misunderstandings, and apologizing when needed.” INSIGHTS: Conflict … [Read more...]
Command respect with your voice
Commentary This is a good reminder video. It is difficult to understand why so many customer service agents are in a hurry to get off the phone, rush at the drive-up window, speed through an inquiry or look you in the eye. The calmest people in the room speak the slowest and the softest. They don’t raise their voices. Volume doesn’t equal presence and speed doesn’t build … [Read more...]
Building a robust, diverse innovation ecosystem in the animal health industry
Complimentary Delivering cutting-edge innovations continues to be a strong driver of sales in the animal health industry. While this need remains constant, the model for delivering it is fundamentally changing. Amanda McDavid shares insights from the Brakke Consulting 2026 Annual Animal Health Industry Overview here. Source: Brakke Consulting, Animal Health Jobs blog, … [Read more...]
Oral care at home helps pets stay healthy
Dental month resources expand every year as our industry works on preventive measures to keep pets’ mouths healthy. The dental care video here is a good tutorial and worth sharing with your clients. Still, for busy pet owners, getting pets into an oral care routine is often difficult, especially with rescued pets. Besides home and in-clinic care, some groomers occasionally … [Read more...]
Review: Q&A on leptospirosis; urban risk, missed vaccines and diagnostic mistakes
This Q&A by Jane Sykes, BVSc, DACVIM (SAIM), PhD, MPH, MBA, FNAP, is a good review for all animal health pros. Keep in mind that leptospirosis is zoonotic. She discusses how urban environment, social conditions and vaccination gaps have been reshaping how and where veterinarians encounter leptospirosis. Her references to rodents are also important for disease prevention … [Read more...]
Yes, they really do make TV for cats and dogs
TV programs for dogs and cats are multiplying faster than feral cats have kittens. From YouTube, DOGTV, TVBINI and more, this first-person article presents a pet owner’s and her pets’ experiences with the viewing options. She also features links to studies that indicate what and how long cats and dogs like to watch – or not watch. Source: The New York Times, February 12, … [Read more...]
Putting video analytics to use on the dairy
Purdue’s Jacquelyn Boerman, PhD, sees video analytics as a powerful addition to feeding cows more precisely and monitoring them 24/7. She explained how a top-view camera was deployed by researchers and predicts applications can be tailored to nutritionists, including cow identification, body weight estimation, feed management and daily feed intake. The research was funded by … [Read more...]
Beef-on-dairy calves challenge replacement heifer market
Commentary The current status of beef-on-dairy presents a golden opportunity* for dairy veterinary teams and animal health pros. A focus on keeping calves healthy from the minute they drop should be met with less resistance in today’s market. Consider the benefits of dairy veterinarians collaborating with nutritionists, manufacturers and suppliers to maximize the health of … [Read more...]
Worth a Glance – February 19, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, February 12, 2026. Link. Most read posts from February 12, 2026 AHD Bulletin – 90% of cat owners make winter mistakes. Cats suffer unnoticed. Link. Waiting is not free. Link. How emotional marketing creates moral injury in vet med, pet care. Link. NEW resource strengthens biosecurity practices, … [Read more...]
AVMA’s new resource strengthens biosecurity practices, advances One Health
AVMA’s new biosecurity webpage brings together trusted guidance and tools to help prevent and control infectious diseases across a range of animal species and settings. The newly launched webpage <Link> was developed in direct response to AVMA member requests. Source: AVMA, February 4, 2026. Link. INSIGHTS: Well done! The webpage provides foundational information … [Read more...]
Sterile fly dispersal facility completed in Texas
Noted as a significant achievement in the fight against New World Screwworm, the USDA announced the completion of a U.S.-based sterile fly dispersal facility in Edinburg, Texas. This facility expands USDA’s ability to disperse sterile flies along the border and into the United States, if necessary. Source: USDA, February 9, 2026. Link. This sterile fly dispersal facility is … [Read more...]
CattleCon 2026 breaks attendance record, NCBA sets policy priorities
A record of more than 9,400 cattle producers and industry stakeholders attended CattleCon 2026, the annual cattle industry convention and trade show, last week in Nashville, Tennessee. During the event, the National Cattlemen’s Beef Association announced its 2026 policy priorities. Source: NCBA, February 2, 2026. Link. The organization will advance regulatory reform, animal … [Read more...]
The quiet evolution of veterinary containment
Includes Commercial References Today's best animal housing systems are evolving with subtle, thoughtful design shifts that support the goals veterinarians care about most: reducing stress, improving outcomes and creating a recovery space that heals as much as it holds. We believe clients care about those spaces, too. John Freytag writes about what he calls purposeful … [Read more...]
Does a positive drug test follow you? Experts explain what employers can and can’t see
Includes Commercial references Privacy laws create stronger protections than social media horror stories suggest. It’s common for people to assume that a positive test becomes part of some industry-wide database that all future employers can access. But that's not how it works. An individual’s test results belong to the company that ordered the test, and they're bound by … [Read more...]
Equine circadian rhythms and the effects of lighting
Karen Elizabeth Baril’s article here provides an in-depth follow-up to a July 2025 post <Link>. She focuses on circadian rhythms which affect every cell in the horse's body. Modern management routines and competition schedules play havoc with lighting and can disrupt a horse's circadian rhythm and may contribute to undesirable behaviors. Baril’s circadian-friendly … [Read more...]
Farrier shares: signs, symptoms, treatment options, anticipated outcomes of thrush
Includes Commercial Content David Hallock is well acquainted with thrush and explains there are several opportunities for it to become prevalent and persistent. The article is complete with photos and guidance for farriers and horse owners that veterinary teams may find useful. Treating the thrush should result in a big, healthy, clean and open frog. Consistent cleaning … [Read more...]
New PRRS strain moving fast through Indiana, Ohio swine facilities
A new strain of porcine reproductive and respiratory syndrome virus is plaguing pig farmers in Ohio and Indiana. PRRS 1-10-4 L1C.5.35 is moving fast through barns and is more aggressive than other strains. These pigs still get very sick very quickly and get very quiet when this PRRS strain hits, according to Bethany Heitkamp, DVM. The most unusual thing she is seeing is … [Read more...]
JAVMA article reinforces strong safety profile of Synovetin OA
An article in JAVMA <Link> confirms that any radiotherapy exposure to veterinary staff and pet owners from dogs treated with Synovetin OA® is insignificant; just a fraction of the U.S. Nuclear Regulatory Commission’s allowance of 100 millirem per year of radiation. The studies show that exposure is very low; practically insignificant. This is important because some … [Read more...]
Worth a Glance – February 12, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, February 5, 2026. Link. Most read posts from February 5, 2026 AHD Bulletin – Pet humanization predicted to double global pet care market by 2035. Link. Why Ro is spending $233,000 per second on a Super Bowl ad. Link. The pro/con list – useless. Link. Dental revenue remains behind; 90 percent of … [Read more...]
Why Ro is spending $233,000 per second on a Super Bowl ad
For those of us who scratch our heads calculating the total costs committed to Super Bowl media, this piece informs and enlightens. Ro’s Zachariah Reitano shares what makes a Super Bowl ad unique, why it is not just another ad buy, the potential economic benefits and other reasons why the company is investing in one. Super Bowl advertising is an anomaly in the normal scope … [Read more...]
Pet humanization predicted to double global pet care market by 2035
A comprehensive new market intelligence report by Future Market Insights projects the global pet care market as poised for a decade of transformative growth. Acknowledging some inflationary pressures, the article positions the expanding digital accessibility and accelerating demand for functional foods, customized supplements and eco-friendly accessories as drivers of future … [Read more...]
Software integration is key to greater veterinary AI adoption
Commentary Destined to become a clarifying pivot point in veterinary technology development, we’re sharing a new paper, Companion Animal Veterinary Software: Part I, Navigating Practice Challenges with Support of Technology and AI, authored by Jon Ayers, Jeff Dixon, Dr. Adam Little, and Adam Wysocki, with contributions from Andrew Luna. As might be expected given this … [Read more...]
General practice dental revenue remains behind, yet 90 percent of animals need dental care
Sarah Rumple, CVJ, shares tips from Monique Weldon, DVM, and Paul Camilo, CVPM, focused on building dental revenue in veterinary practices. The article shares ways to increase dental revenue through outreach, client education, standardizing codes, staff training, reassembling fee structures and promoting wellness plans. Source: Today’s Veterinary Business, February 1, 2026. … [Read more...]
Vetiquette: Elevate client service with simple habits
It’s not rocket science, says Stacee Santi DVM. But every interaction matters. She shares 10 ways to cultivate the most loyal clients. Her article includes tips for interacting on the phone, via text and email. We would add the importance of developing a unified team approach to client services to manage client experiences with each touch or interaction. Source: Today’s … [Read more...]
IBPSA Fast Bites – February 2, 2026
In this week’s Fast Bites: OSHA compliance period has begun From diagnosis to life after loss (FREE Symposium) – session schedule continues Member webinar, February 18th: Modern reservation strategy. Link. US Department of Labor compliance toolkit providing resources to help employers understand their basic responsibilities under federal labor laws. Link. Most … [Read more...]
Here’s what dog gum colors mean
Content for Pet Dental Month Helping dog owners understand the importance of oral care can start with simply urging them to routinely check the color of their dogs’ gums. Katie Grzyb, DVM, shares the meaning behind changes in a dog’s gum colors and when pet owners should contact a veterinarian. Source: PetMD, December 28, 2025. Link. Key takeaways from the article: … [Read more...]
Four pillars approach to achieving longevity in canine patients
Commentary Articles like this often seem rudimentary until you read them like a first-time pet owner who knows little about the importance of veterinary care. Younger first-timers likely have limited experiences with medical doctors other than illness treatments, which can make the veterinary environment disconcerting. With this in mind, we’re sharing the article linked … [Read more...]
Red lighting in dry cow pen, consistent with known physiology
There’s a hypothesis being tested using red lights at Parkview Dairy in Delhi, California. The new dry cow barn was constructed with red lights to better understand how light exposure regulates circadian rhythms. The concept emerged from a broader awareness of circadian biology and a recognition that traditional barn lighting often overlooks how cows perceive light at … [Read more...]
From rabid raccoon to workhorse. Tame the practice phone
When three-fourths of prospects and clients use the phone, it deserves focus. In this article written for AHD, Rick Purnell shares recent Salesforce data and addresses generational avoidance of using the phone. 61 percent of customers prefer to speak to someone via phone when they need help 75 percent of customers believe calling a business will give them the quickest … [Read more...]