Keeping with the advancing digital communications, JAVMA is developing a space within their journals for articles that are centered around a clinical video, but also include the hallmarks of a scientific paper, such as an abstract, references and study objectives. As a clinician, I’ve often read peer-reviewed articles on a novel technique and wished for an easier way to … [Read more...]
Develop an opportunity mindset
We experience fear as displeasure, and we experience excitement as pleasure. It follows that we move toward situations that provide pleasure and we avoid situations that provoke displeasure. Source: Giant Leap Consulting, January 2024. Link. . . . create a field of excitement where employees are more apt to face challenges than shirk them.” INSIGHTS: Consequences are … [Read more...]
Vets identify 4 barriers to pet food nutrition communication
Commentary Four main barriers may hinder communication about nutrition between pet owners and vets, according to research published in JAVMA <Link>. Time Misinformation and information overload Pet owners’ apprehension toward new information Veterinarians’ confidence in nutrition knowledge and communication skills Collecting diet and treat information … [Read more...]
Are cross-selling and personalization now the same?
We are in the midst of a software revolution, writes Armondo Roggio. He shares perspectives on the rapid changes in e-commerce marketing approaches fueled by ever-evolving AI which is blurring the lines between personalization and cross-selling. He warns marketers to avoid putting merchandising on auto-pilot and allow an AI to take over. The better AI becomes, the more blurry … [Read more...]
Social media calendars help plan clinic outreach
Consistency, relevance and authenticity are key to fostering lasting relationships with your audience in the digital landscape, writes Adam Christman, DVM, MBA. His article is good guidance for veterinary clinic teams to help them avoid knee-jerk posting. A content calendar serves as a road map, enabling veterinary hospitals to plan their social media content systematically.” … [Read more...]
Worth a Glance – January 18, 2024
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 11, 2024. Link. Most read post(s) from the January 11th AHD Bulletin – Understanding active listening and distractions. Link. The pros and cons of servant leadership. Link. 22 team-building activities and games for 2024. Link. ============================================ Study: Antibiotics … [Read more...]
Swine herd biosecurity can reduce the incidence risk of PRRS
The industry can keep PRRS at bay, says Scott Dee, DVM, MS, PhD. The results of a two-year retrospective study provide confidence that improvements in swine herd biosecurity can reduce the incidence risk of PRRS. He shares the importance of next-level biosecurity and relates it to all group housed animal settings. Biosecurity is a people business. If people don’t follow the … [Read more...]
Practices that push cow-calf profitability
Spending money with veterinarians was listed as a top investment producers can make to grow cattle profits in 2024 <Link>. Winter weather stresses producer resources while the ensuing tax season gets pencils sharpened. It is a good time for veterinarians to collaborate on best practices that generate profit gains while ensuring optimal herd health. A University of … [Read more...]
Decision making in severe equine asthma. Diagnosis and monitoring.
The authors of this paper developed a flow-chart to help equine practitioners in the process of decision making associated with diagnosing and monitoring SEA. To improve diagnostic and treatment accuracy they present various tests that help monitor the occurrence of pathological changes, such as mucus accumulation and bronchial smooth muscle hypertrophy secondary to the … [Read more...]
6 things to know about pet-safe ice melts
Contains Commercial References All ice melts pose some kind of risk to our pets. Those considered pet-safe contain urea or magnesium chloride are considered slightly safer but may still cause gastrointestinal upset such as vomiting or diarrhea and may not be as effective in melting ice and snow. Rock salt, sodium chloride, is one of the least pet-friendly ice … [Read more...]
Lenticular sclerosis or cataracts?
The eyes of aging dogs often show a blueish haze as old lens fibers degenerate and new fibers are laid down. Eileen Fatcheric, DVM, explains the importance of distinguishing between lenticular sclerosis and the advancing blindness caused by cataracts. Her article is good content for social media and newsletters as some dogs live longer than previous generations. Source: … [Read more...]
Cell phone addiction, how it impacts our relationships
Commentary It irks me when a customer service person interrupts an in-person interaction to answer the phone. Now, cellphones are an insidious part of our culture and impact our ability to have authentic in-person interactions in business and our personal lives. Simon Sinek shares the psychological power smartphones signal when visibly present and signs of phone … [Read more...]
Brands share feeding fundamentals for puppies and kittens
The puppy and kitten diet market is replete with brands. Glenn A. Polyn shares insights from various brands on the nutritional needs of puppies and kittens in this article. Consistent delivery of nutritional elements that support steady growth and managing feed timing and volume are common to most brand messages. Polyn advocates for retailers to become more knowledgeable about … [Read more...]
11 senseless cat owner sins with safer alternatives
Catster’s vet team shares 11 senseless cat owner sins. They outline things cat owners should never do or even think about doing. Share the article on social media and in newsletters to drive home common safety and health issues. Source: Catster, January 9, 2024. Link. … [Read more...]
Helping maintain comprehensive oral-care habits
Includes Commercial Content Pet oral hygiene is often overlooked and considered post dental problems. Oral care is gaining attention and retailers have many options to support it as a health and wellness category. Combining efforts with local veterinarians is good business and timely as National Pet Dental Health month promotions begin in February. Source: Pet Business, … [Read more...]
Naturally slimmer versus naturally bulkier cats
More than half of cats are overweight and 25 percent are obese, according to this article. The author shares cat breeds and their tendencies to be thin or overweight. There’s also information about how much to feed cats and conditions that cause weight gains or losses. Source: Animaltalk Magazine, January 15, 2024. Link. INSIGHTS: Cat owners are known to devour cat … [Read more...]
Purina unveils 2024 Pet Care Innovation Prize winners
Pet care startups from the U.S., Canada and Australia have been named finalists for the eighth annual Pet Care Innovation Prize powered by Purina. The first round winners brought innovations across the spectrum of pet care products and services including pet enrichment toys; a toothbrush designed specifically for a cat’s anatomy; alternative protein and allergy-friendly pet … [Read more...]
IBPSA Fast Bites – January 15, 2024
OSHA log reminder, PetSmart evolving employee engagement, PR and AI for small business, rural area volunteers, meeting changes as a small business, grooming growth supported by brands and more . . . Source: IBPSA Fast Bites, January 15, 2024. Link. Also see: IBPSA addresses new canine respiratory illness, IBPSA, January 16, 2024. Link. To prevent infected dogs from … [Read more...]
Leadership or sales tactics
The most successful sales reps use leadership skills instead of typical sales tactics to achieve and maintain their level of success. Remember that everyone is a customer.” – Patrick T. Malone Source: Vet Advantage, December 2023. Link. Giving your customers permission to complain creates a comfortable relationship that leads to a sustainable competitive … [Read more...]
How much automation is too much?
Commentary Self-service phone options offer streamlining for businesses and customers. BUT, when these options require multiple prompts, take two minutes or more and end without the ability to talk to a human, the customer service experience suffers. Digitization provides important advancements in providing better veterinary medicine and patient outcomes, but animal owners … [Read more...]
Worth a Glance – January 11, 2024
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 4, 2024. Link. Most read post(s) from the January 4th AHD Bulletin – Will we be ready? Introducing Gen Alpha. Link. Cat takes exception to coyotes attacking the family dog (video). Link. Communication – a critical skill for success. Link. … [Read more...]
Your best shot at preventing calf scours
A cow’s nutritional status during the last trimester of gestation impacts critical factors, such as immune response to scour vaccines, quantity and quality of colostrum, level of antibodies in colostrum and her and the calf’s health and survival after birth, writes Kevin Cain, DVM. Ensuring cows receive key trace minerals prior to calving is necessary to support colostrum … [Read more...]
Beef on dairy, the perfect cross
The average number of milk cows for the nation's total dairy herd remains level <Link>. To produce milk a cow must have a calf whether the calf is desired or not. So, dairy producers eager to create a valuable calf have the beef-on-dairy revolution booming. These crossbred animals are making a considerable contribution to meat cases, thereby driving research on producing … [Read more...]
Veterinarians listed 2nd of 9 top investments to grow cattle profits in 2024
Beef prices are predicted to remain strong in 2024 providing opportunities for producers to make proactive investments in their operations. We’re sharing this article since spending money with veterinarians ranks second in Mindy Ward’s top investments listing. Veterinary teams that understand how producer investments make farm businesses more resilient and profitable become … [Read more...]
AHS resource for heartworm prevention
Animal health pros need to keep beating the drums about preventing heartworm. Prevention nonadherence remains prevalent in the U.S. The incidence of heartworm disease has continued to rise in previously known hot spots, but also in unexpected locations with previously low heartworm rates <Link>. Short articles like this one from the American Heartworm Society make good … [Read more...]
Benefits of colostrum for dogs
Includes product reference Colostrum is most often used to help dogs with allergies, but it has other benefits, too.The author lists 14 different uses for colostrum including: Repairing gut damage from pharmaceuticals Improving immune systems Preventing upper respiratory diseases and the canine flu Source: Modern Dog, January 4, 2024. Link. Bovine colostrum … [Read more...]
ASPCA® Pet Health Insurance wants to hear from you
The ASPCA Pet Health Insurance team is looking forward to different conversations at the upcoming 2024 VMX. Stop by booth #1311 and share the discussions you are having with dog, cat and horse owners about pet insurance. Ask about the various tools available to support those important discussions. The expectations clients have of veterinary services continue to evolve making … [Read more...]
Advancing oral care at home, COHAT in the veterinary hospital
Attention VMX attendees! Visit booth #1416 to learn about new advancements in veterinary dental diagnostics. Addison Biological Laboratories is hosting D.A.V.I.D. X-Ray in their booth to introduce it to the veterinary community. Learn about an AI tool that helps veterinary teams read a dental radiograph or photo with the accuracy of a board-certified veterinary … [Read more...]
Kicking off the new year with pet insurance (podcast)
Ricky Walthers, DVM, chief medical officer at Pawlicy Advisor, discusses trends and misconceptions surrounding pet insurance and how veterinary teams can educate clients about pet insurance to help them better understand the importance of having it. . . . only about 3 percent of U.S. pet owners have pet insurance . . .” Source: The Vet Blast Podcast, January 3, 2024. Link. A … [Read more...]
Petfood industry, a lot on its mind going into New Year
Health and wellness, e-commerce and sustainability were identified as top of mind by Lindsay Beaton. We noted the mention of prevention in the treats and supplements category. Source: PETFOOD Industry, January 2024. Link. … [Read more...]