Commentary There is a lot to digest in this 2025 report from NAPHIA for those interested in numbers*. In 2024, the overall penetration rate for pet insurance in the U.S. marketplace reached 3.92 percent (based on the population of 163.5 million pets). The top claims paid by dog or cat breed and the most common medical conditions are interesting. Source: NAPHIA, LinkedIn, … [Read more...]
How to better utilize vet techs
Commentary Yes, it’s another article on using veterinary technicians at the top of their license. We have found each iteration of this topic is helpful for animal health pros at all levels as we gain more understanding of opportunities and barriers in practices and various regions. Adrienne Kruzer, BBA, RVT, LVT, tackles this topic covering pros, cons, economics and more. … [Read more...]
The cost of ignoring pet insurance: a valuable lesson in preparedness
A cat owner reflects on a challenging experience with a pet cat by sharing how clear the stress and uncertainty of the situation could have been alleviated with pet insurance. Sharing what animal health pros know, she says, “Pet insurance provides peace of mind by ensuring that pets receive timely and necessary veterinary care without the added stress of financial … [Read more...]
Is the future of veterinary medicine feline?
For veterinary teams, product developers, investors and strategists, the message is clear: cats are here to stay and they're driving measurable industry growth, writes Jill Lopez, DVM. One of those sharing insights on the new 2025 CATalyst Feline Market Insights Report (Volume 1), she notes cats are gaining a growing share of pet ownership and that feline visits are up in the … [Read more...]
Three 3 rules of three for successful communications
When you convey information, don’t rattle off a list of 47 things the listener must understand. All good things come in threes, writes Mike Figliuolos. Communicating in threes like “stop, look, and listen” from childhood makes remembering easier. Source: thoughtLEADERS, LLC®, LinkedIn, May 7, 2025. Link. Threes work. They’ll help your communications. They’ll make your ideas … [Read more...]
Hay, forage outlook for 2025
Marian Viney provides a timely look at hay prices in different areas and how drought can affect availability and prices. Forage availability and costs play into producer confidence and their relationships with animal health pros. Source: Progressive Forage, May 1, 2025. Link. Related: Tips to manage cow-calf pairs through a drought, UNL Beef, April 1, 2025. … [Read more...]
ScribbleVet achieves SOC 2 Type 2 Compliance, validating data security in veterinary care
With cyber threats on the rise, SOC 2 Type 2 compliance ensures ScribbleVet's infrastructure meets enterprise-grade security requirements. Veterinary practices using ScribbleVet can confidently safeguard patient records and client data, mitigate risks associated with digital transformation, and meet regulatory and insurance obligations for data protection, the company … [Read more...]
PBI-Gordon Companies acquires TriviumVet
The acquisition of TriviumVet brings the addition of an innovative new product, Felycin®-CA1, to the PRN® Pharmacal portfolio of products. Felycin is the only FDA conditionally approved drug for the management of ventricular hypertrophy in cats with subclinical hypertrophic cardiomyopathy (HCM), one of the most common and life-threatening diseases in cats. TriviumVet adds … [Read more...]
Lowering unit cost of production in cow-calf herds
Although the beef market remains strong, there is a limit to how much an animal will bring in the marketplace. At some point, cow-calf producers must consider managing input costs to yield higher profits. Aaron Berger shares ways to address the costs of production in this article. Source: The Stockman, April 2025. Link. Commentary Historically, producers often reduced … [Read more...]
Tick control may be possible from exposed animals’ immune systems
Could it be? New Washington State University research reveals that animals like deer mice, rabbits and cattle can develop resistance to tick bites. And once they do, tick populations start to plummet. Ticks feeding on previously exposed animals were 23 percent less likely to reach adulthood, and female ticks that did survive produced 32 percent fewer larvae. Simulations … [Read more...]
New survey shows horse owners underestimate disease risks
Content provided by Merck Animal Health A new survey of AAEP members builds on a 2023 survey of horse owners, where researchers sought to better understand of owners’ knowledge and awareness of biosecurity practices for preventing infectious disease in the United States. The results of both surveys reveal many horse owners underestimate infectious disease risks and only take … [Read more...]
Mental health considerations for cats
We often see articles about the mental health and emotional benefits cats provide to us when we suffer with mental health issues. But do cats experience sadness? Wendy Hauser, DVM, shares what we need to know and consider when it comes to the mental health care of our cats in this article from the ASPCA® Pet Health Program. Hauser covers feline depression, anxiety and … [Read more...]
IBPSA Fast Bites – May 5, 2025
We noted: Adding a new independent pet services provider membership is a good opportunity for the pet services business. The May 14th member webinar on the essentials of Online Authority, what it impacts, and how to increase it. 2025 FedEx Small Business Trade Index Trends in doggy daycare accommodations undergoing upgrades Pittsburgh pet cremation business … [Read more...]
The economic case for saving human jobs
Commentary Already fatigued by the onslaught of AI-enabled communications, inquiries and robocalls, this article appeared to initiate thought beyond the current inconveniences. One would hope AI would eventually create more opportunities but Faisal Hoque shares a different perspective. How our societies and economies will deal with automation may have profound consequences … [Read more...]
How speaking slower influences consumer behavior
There’s nothing like having to constantly say, “What did you say?” Research by Jonah Berger, PhD, outlines the importance of speaking more slowly to become a more effective communicator. Key takeaways from this article include: Speaking slightly slower in social interactions makes people seem more empathetic. Training customer service agents and salespeople to speak … [Read more...]
Your brand
The most iconic companies—Nike, Apple, Harley-Davidson—rarely talk about themselves. Instead, they talk about what they believe. Source: LinkedIn, April 16, 2025. Link. Powerful brands don’t rely on aesthetics, they rely on emotion, writes René Rodriguez. Branding is how your customers feel about themselves when they engage with your brand.” INSIGHTS: Branding is the story … [Read more...]
Chewy Health president shares 3 trends revolutionizing pet healthcare
Mita Malhotra, president of Chewy Health, shares shifts in pet parent behavior she believes to be shaping the future of veterinary care: An increasing focus on preventative health Greater adoption of digital tools A stronger commitment to building trusted, long-term relationships with veterinary teams Source: Forbes, April 25, 2025. … [Read more...]
Reminder: Don’t bring home more than ribbons from shows
Fair and show season is here and Sophie Varner’s article reminds us of the importance of planning for animal biosecurity to protect our livestock investments before, during and after shows. The same goes for horses going to events or trail rides. AND . . . don’t forget to protect the pets that travel to shows and events. Veterinary teams can use Varner’s article as a … [Read more...]
Extended colostrum feeding adds $500 per heifer, slashes treatment costs, boosts lifetime milk
Leading producers are capitalizing on the untapped potential of extended colostrum feeding, writes Andrew Hunt. He shares research from Dr. Michael Steele at the University of Guelph showing that transitioning quickly from colostrum to milk replacer could limit a herd’s genetic potential and reduce the operation’s future revenue. Source: The Bullvine, April 11, 2025. … [Read more...]
Decoding a fly spray label
To effectively reduce the number of flies terrorizing horses, horse owners, retailers and veterinary teams need to identify and consider eight important elements from the various product labels available. The EPA tightly regulates label language. Know that the small print gives the types and levels of active ingredients, which vary from one fly product to the next. This … [Read more...]
Tracking health in mature and senior cats
Improving pet owner adherence to annual and semi-annual veterinary visits for mature or senior cats is an uphill battle for many veterinary teams. The research shared in this article is valuable if only to confirm what is already known about the importance of active, long-term health screening with laboratory testing. The study monitored the overall health of 259 mature or … [Read more...]
New lifestage infographics support pet owner education and identify health needs
More than half of U.S. pet owners skip or decline needed veterinary care <Link>, according to a recent study. Veterinary care need not be out of reach for most pet owners, but educating them is required to improve adherence to important veterinary care. Two new infographics from ASPCA® Pet Health Insurance Program will help animal health pros discuss wellness and … [Read more...]
Pet influencers are increasing in popularity
There are about 3.5 million active pet influencer accounts globally dedicated to pet content. NBC News reports on the high earning potential of this niche business and how content creators say their passion is about more than the money. Source: NBC News, April 29, 2025. Link. … [Read more...]
Genetic testing: an expanding frontier
Genetic testing could be compared to the severe weather forecast statement, “Current conditions are right for _____.” Emily Singler, VMD, writes an overview of genetic testing saying the increase in available resources allows for further discoveries of genetic causes behind diseases and other physical or performance traits. New genetic testing options allow veterinary teams to … [Read more...]
IBPSA Fast Bites – April 28, 2025
IBPSA MBA Program postponed, growth in businesses that cater to high-end pet services, app seeks to build dog owner communities, subscription services, Tractor Supply’s pet pharmacy, bunnies promote proper pet care, petflation slowing, pet insurance growth stabilizing and more . . . Source: IBPSA, April 28, 2025. Link. … [Read more...]
Consider a pet insurance specialist as part of the veterinary team
Studies show that clients with insurance are more likely to pursue treatment plans and get advanced care for their pets. Liz Devitt, DVM, shares how dedicating a team member as a pet insurance specialist could be a win-win-win for clients, their pets and a veterinary practice. In this capacity, the specialist would be a resource, not a salesperson, to help pet owners select a … [Read more...]
AVMA updates report on veterinary use of cannabidiol
The AVMA’s newly updated report, Cannabis in Veterinary Medicine captures the latest evidence-based context, clinical developments and legal considerations as research and regulations continue to evolve. These include: Safety data and pharmacokinetics of CBD in dogs and cats Clinical trials exploring CBD-rich hemp products in dogs, cats, and horses Regulatory updates … [Read more...]
Worth a Glance – April 24, 2025
Last week’s AHD Bulletin – Animal Health Digest Bulletin, April 17, 2024. Link. Most read posts from April 17, 2025 AHD Bulletin – Pain in dairy cattle: a narrative review. Link. Your part in heartworm prevention. Link. More than half of U.S. pet owners skip, decline needed vet care. Link. Sales reps are struggling: 10 ugly truths sales leaders must … [Read more...]
Darwin’s Ark , Hill’s Pet Nutrition, research partners to explore cats’ genetic code
To advance one of the most ambitious feline genetics initiatives to date, Darwin’s Ark, Hill’s Pet Nutrition , and leading research institutions are combining their unique expertise to advance community-powered research to help cats live longer, healthier lives. Source: Reuters, April 24, 2025. Link. This isn’t just about decoding DNA—it’s about empowering cat lovers to be … [Read more...]
Tractor Supply launches service to streamline pet prescriptions
Tractor Supply launched Tractor Supply Rx in a bid to enhance convenience for customers ordering pet and animal medications. Its features include automatic delivery through the Autoship program, access to expert pharmacy advice and a price match guarantee. The objective is to provide an easy, one-stop shopping destination for the 38 million Neighbor’s Club members, of whom 75 … [Read more...]