Rather than being a quirky habit, the tendency to converse with pets as if they were human reveals more about our psychological makeup than simple pet devotion. These behaviors indicate a complex set of traits: enhanced empathy, sophisticated communication skills, comfort with vulnerability, effective stress management, creative thinking, self-awareness, and exceptional … [Read more...]
The ABCs of dog blood work: What the results really mean
It is common when reviewing articles on client feedback for pet owners to express confusion about test results and to indicate veterinary teams sometimes don’t take time to explain the results. In this article from AAHA’s Your Pet, blood work results are explained in the context of helping pet owners understand the numbers, their importance and why doing bloodwork is part of … [Read more...]
Financial strain often shapes horse owners’ veterinary decisions
A University of Kentucky study motivated by frequent references to the challenges of keeping equine practitioners in the profession confirms that financial constraints affect decisions about veterinary care. Nearly 50 percent of respondents reported being able to accommodate unexpected medical expenses of $5,000 or less. Source: Veterinary Advantage, June 2025. … [Read more...]
Bridging the vet-farrier communication gap
Noting differences in perspectives between farriers and veterinarians, Maclaren Krueger shares the importance of communication, shared experiences and collaborating on a treatment plan before talking with the horse owner. Ultimately, each professional is seeking to do right by the horse and owner, so seeking to improve trust and familiarity is imperative. Source: American … [Read more...]
KCAHC’s Kimberly Young featured in Women’s Business Daily
Kimberly Young, President of the world’s largest animal health innovation cluster, KC Animal Health Corridor, is featured in this informative article. She shares the unique professional journey that has helped drive the successes of the KC Animal Health Corridor. The KCAHC will celebrate its 20th anniversary August 25-26, 2025 during the 2025 Animal Health Summit … [Read more...]
Google reviews, ratings may warn of practice decline
Google ratings and review volume offer accessible, real-time insight into customer sentiment, shares Chris Kelly. He presents trends in enterprise practices and notes a shifting focus from aggressive acquisitions toward operational efficiency. Source: Veterinary Advantage, May 2025. Link. While <practice> closures can result from a wide range of operational or … [Read more...]
Love and leadership
And no, it’s not another Coldplay meme. Effective leadership has a direct connection to the degree you enjoy (love) your job. If you want a fulfilling leadership career, you’ve got to love the game you’re playing, shares the author, who asserts “The more you love it, the more it gives back” in this piece. Source: Giant Leap Consulting, June 2025. Link. … if you don’t love … [Read more...]
IBPSA Fast Bites – July 28, 2025
Pet food prices easing, dealing with cyberbullying and AI ‘review bombing,’ burnout tips and consequences plus the comedian Drew Lynch is scheduled to entertain at The Forum. Registration is still open for the September 21–23, 2025 event. Source: IBPSA, July 28, 2025. Link. … [Read more...]
From the ridiculous to the sublime. Dog preventive wellness mirrors that of their humans.
As we spend more on self-care, we spend more on our dogs’ care. Take a limo (what else?) ride with Dug, who, after being abandoned as a puppy, ended up in the life of Reilly. You’ll go from a sound bath to aqua training to deep tissue massage and everything in between. Source: The Los Angeles Times, July 21, 2025. Link. Dug sits upright on the limo’s black Corinthian leather … [Read more...]
Counting calories for cats
Includes commercial links Sources have indicated that today’s cat owners are more invested in their cats’ health, including seeking out resources like this article. BtoC content like this does affect pet owner perceptions between clinic visits. Consider sharing this article in newsletters, on social media or directly with specific pet owners to set up the discussions … [Read more...]
Timing BRD vaccines likely improves calf health, performance
A comprehensive review article published in Applied Animal Science examines vaccination strategies across three critical phases of cattle development: maternal vaccination during pregnancy, early calf vaccination from birth through branding (60 to 120 days of age), and vaccination timing around weaning (approximately 205 days). The study found that current vaccination … [Read more...]
Felycin®-CA1 is now available
Felycin®-CA1 is now available by prescription via licensed veterinarians, and PBI-Gordon Companies, Inc. confirms that it has no affiliation with any online companies offering rapamycin (sirolimus) through telehealth consultations. PBI-Gordon Companies, Inc. the parent company of TriviumVet, holds sole conditional approval from the FDA for Felycin®-CA1 (sirolimus … [Read more...]
VetPartnersTM 2025 Mid-Year Conference deemed a success
Nearly 100 of the veterinary industry’s top business advisors, consultants and thought leaders convened for the VetPartnersTM 2025 Mid-Year Conference recently. Eighteen new members were welcomed. The organization and conference serve as a platform for contributing to the future of the veterinary business, providing engaging sessions, timely economic insights and … [Read more...]
VetriScience®, Senior Dog Veterinary Society partner to support, educate about senior dogs
Senior Dog Veterinary Society will collaborate with VetriScience to educate veterinarians and pet parents on the benefits of nutritional supplements for their dogs as part of this partnership. SDVS's certification program provides training on advanced topics, including chronic pain, nutrition, anesthesia and end-of-life care. Supplements are often considered for proactive … [Read more...]
Worth a Glance – July 31, 2025
Last week’s AHD Bulletin – Animal Health Digest Bulletin, July 24, 2025. Link. Most read posts from July 24, 2025 AHD Bulletin – The stares we can’t ignore. Link. Decoding pet insurance: Navigate policies, client questions (podcast). Link. Improve employee communications by these 9 phrases. Link. Difficult customers. Link. Hunter ticks and pathogen … [Read more...]
The stares we can’t ignore
The “Gen Z stare,” a long, blank and expressionless stare in a variety of social situations is getting a lot of attention. Bryan Robinson, PhD, shares some of the reasons this may be occurring with these digital natives. He advises leaders to move beyond snap judgments to look closely at how they interpret employee behavior. Wanting mentorship versus micromanagement, Gen Zs … [Read more...]
How influencer marketing lost its edge
Commentary Influencer marketing, Chris Gadek explains, is an unintended consequence of the social media revolution. For those of us entrenched in the sales and marketing spaces before 2000, influencer marketing had long been associated with branding efforts and endorsement-styled adverts. Still, Gadek’s assertions about what constitutes an advert and influencer fatigue are … [Read more...]
Difficult customers
Sometimes there are customers you cannot seem to please, no matter how hard you try. You know the type; the folks who never seem satisfied even when they get exactly what they ask for. Source: Veterinary Advantage, August 2023. Link. Every successful conversation is a give-and-take between two or more people . . . Showing respect when respect has not been received sounds … [Read more...]
The silent career killer that high performers don’t see coming
Managers aren't just looking for task completion anymore, writes Jason Morris, a business expert at Profit Engine. The modern workplace rewards visibility as much as capability. Morris points to a fundamental shift in how leadership evaluates promotability. He explains why a heads-down work culture, avoiding meetings and staying invisible, can stall professional growth despite … [Read more...]
IBPSA Fast Bites – July 21, 2025
Forum registration ends August 21st, thunderstorm aversion research, cats in Indonesia dictating the size and shape of the pet food market, pet custody legislation, scaling veterinary telehealth startups, small business grants available and more . . . Source: IBPSA, July 21, 2025. Link. Cats rule and dogs follow in Indonesia, owning 77.5 percent of the total pet food market … [Read more...]
Decoding pet insurance: Navigating policies and client questions (podcast)
Confused about pet insurance? You are not alone, and veterinary clients probably are, too. In this podcast, Jennifer Sperry, DVM, breaks down key differences between accident, illness, and wellness policies. She demystifies deductibles and highlights what veterinary professionals need to know when talking with pet owners. Although recommending specific policies … [Read more...]
The 15 dog breeds that live the longest, according to data sources
Schipperke, Lhasa Apso, Miniature Poodle, Toy Poodle and Bichon frise top the list of long-lived dogs in this article, referencing data from a 2008 study published in the journal Genetics and 2016 breed popularity rankings from the American Kennel Club. The article shares 15 breeds that can live more than 14 years. Source: Stacker, March 2023. Link. Image: Link. … [Read more...]
Mud therapy shows potential for canine osteoarthritis, skin and coat health
Clean-up in treatment room 3! It’s hard to imagine the time and energy it takes to provide mud therapy for pets, but some veterinary teams are finding mud therapy to be effective. This article explains the potential, focusing on avoiding treatments for OA and skin conditions where Rx therapies have side effects. Source: Innovative Veterinary Care, June 16, 2025. Link. Mud … [Read more...]
Calving difficulty and earlier age at first calving reduce milk yield
Commentary Production research and measurements are tedious and fascinating. Research often allows producers to fine-tune their animal management processes to optimize production and animal welfare. With a little help from veterinarians and animal health pros, dairy producers will appreciate learning about the research shared here. Two takeaways stand out. Heifers … [Read more...]
MWI Animal Health bolsters technology solutions, adds Furscription
Furscription offers veterinarians access to secure, user-friendly software solutions and an electronic prescription management platform designed to improve and simplify the prescribing experience and support efficient access to prescription records. Source: MWI Animal Health, July 15, 2025. Link. Furscription will build upon our existing technology enabled solutions and … [Read more...]
MWI Animal Health to distribute Farmina Pet Foods’ VetLife line of therapeutic diets AHD Staff
Farmina Pet Foods has signed a national distribution agreement with MWI Animal Health to market and distribute Farmina’s VetLife line of therapeutic diets. Source: yahoo finance, July 22, 2025. Link. … [Read more...]
PBI-Gordon Companies, Inc. calls on Petspan to cease, desist promotion, sale of compounded rapamycin (Sirolimus) for HCM in cats
PBI-Gordon Companies, Inc., the parent company of TriviumVet, which holds sole conditional new animal drug approval from the FDA for Felycin®-CA1 (sirolimus delayed-release tablets) under its affiliated brand company Pegasus, issued a cease-and-desist demand letter to Petspan for falsely promoting a compounded version of rapamycin (synonymous with sirolimus) for the treatment … [Read more...]
FDA approves Merck’s northern fowl mite treatment for poultry
The FDA has approved Merck Animal Health’s EXZOLT™ (fluralaner oral solution), a parasiticide for chickens that treats and controls northern fowl mites (Ornithinyssus sylviarum) in production houses. Safe for laying hens and replacement chickens EXZOLT™ is a first-of-its-kind product which can be administered in drinking water. Source: FEEDSTUFFS, July 18, 2025. Link. … [Read more...]
2nd Catalyst report exposes emotional, operational barriers to $20 billion feline opportunity
The Feline Market Insights Report Volume II goes beyond market sizing to deliver actionable insights to veterinary and business stakeholders on the emotional, behavioral and operational forces shaping the future of feline care. The results identify the demand for feline care is there and important. But, many veterinarians are not adequately prepared to address the unique needs … [Read more...]
IBPSA Fast Bites – July 14, 2025
Small businesses have security challenges but may get some tax relief, more investments in pet wellness and nutrition, credit cards as cash flow lifelines and more . . . Source: IBPSA, July 14, 2025. Link. … [Read more...]