The Veterinary Virtual Care Association (VVCA) is hosting it’s first online summit August 18th. It offers 5.5 hours of free education to veterinarians, technicians, and others interested in elevating the level of care they provide to animals. The notice lists the speakers presenting the continuing education. Source: VVCA media release, August 5, 2020. Link. We are thrilled … [Read more...]
Be a coach, not a micromanager
Around the early 1900s as we shifted from an agrarian economy to an industrial engine, micromanagers were needed to help farm hands become industrialists. A couple of decades later, they were obsolete. But, they managed to evolve so that, unfortunately, they are still around today. Do you work for one, are one, lead one or have a culture of micromanagement? This article may … [Read more...]
Looking ahead with The Bridge Club
Now three years old, The Bridge Club continues to gain momentum, popularity and fill gaps in our social and professional networks. Animal health pros rely on each other’s experiences and perspectives. The Bridge Club virtual events have evolved to emulate discussions often had over lunch or at the watering hole during on-site industry conventions. Source: The Bridge Club. … [Read more...]
Preg-check beef cows early
Identifying reproductive issues, managing input costs, more efficient culling along various preg-checking methods are presented in this article. Producers have a variety of options for managing nonpregnant cows and heifers.” Source: Bovine Veterinarian, July 10, 2020. Link. Current cattle markets, weather outlooks and feed availability are all factors that should be … [Read more...]
5 steps to decrease somatic cell counts (infographic)
Like you and me, cows are physically more stressed when it is hot. Somatic cell counts in milking dairy cows are a signal to dairy producers that an immune response is occurring. Add the influence of stress hormones and changes in cow behavior, the result is often an increase in environmental mastitis. It’s important to keep stalls clean, provide good fly control and provide … [Read more...]
Preconditioning, premiums and the real value of vaccines
Cow doc Jake Geis, DVM, discusses preconditioning calves, getting a better return on your vaccine and parasite control investment in the entire herd, not just calves. Cattle buyers place the most preference in a preconditioning program for the number of days weaned. . . because they know it means the cow-calf producer took on the risk of doing the actual job of weaning and … [Read more...]
9 Florida horses confirmed to have EEE
Speaking of the mosquito-borne diseases, Florida officials confirmed the state’s ninth case of Eastern equine encephalomyelitis. The serious viral disease affects horses, birds and humans. Vaccination, supported by two to three boosters per year, can help prevent EEE. Source: University of Florida Extension, July 24, 2020. Link. “EEE is a serious and often fatal injection in … [Read more...]
Quarantined farm kids captured on video
A great deal of what we see in media coverage deals with all the challenges of urban parents and their children. Farm kids have been affected by Covid-19 confines as well. Like some of their city kid friends, they add some creativity to their lives on the farm and the human animal bond is also apparent. Holly Spangler shares the fourth installment of farm kids in quarantine … [Read more...]
Cats can make you sick or even kill you
Just as our industry is getting more clients to bring cats to clinics, become better educated on prevention and improve the human-animal bonds cats empower, we get these warnings. Cat lover Richard O’Brien, MD, uses a scary title to outline slight risks and big risks when sharing space with cats. . . . don’t test a cat’s limits of composure. Protect your pet, yourself and your … [Read more...]
Leptospirosis Cliff notes: Screen, test and treat leptospirosis better (webcast)
Complimentary commercial content from VETgirl and Merck Animal Health Natalie Marks, DVM, reviews common and uncommon presentations of leptospirosis in general practice, lab abnormalities not to miss and keys to successful therapy. The review includes clinical signs of leptospirosis in dogs, signalment, what treatment is, and how to diagnose it. Also included is a brief … [Read more...]
Parvovirus cases spike
BluePearl, which operates 90 specialty and emergency pet hospitals in 21 states, has experienced a 70 percent increase in parvovirus cases. They relate the spike to the pandemic. AAHA’s Tony McReynolds dug into the situation and offers ways for practices to prepare. Source: AAHA NEWStat, July 23, 2020. Link. … [Read more...]
Neutering study lays out guidelines for 35 dog breeds
Our industry has struggled to answer questions about when or if to consider neutering for dogs because of great disparity between breeds. A new, 10-year study by researchers at the University of California – Davis, examined 35 dog breeds and found vulnerability from neutering varies greatly depending on the breed, size and sex. Source: UC Davis, July 15, 2020. Link. “We … [Read more...]
10 fun facts about mosquitoes
Fun? Well maybe for an entomologist. ;-) Animal health pros are the perfect sources to CONFIDENTLY help animal owners decrease the risk from mosquito-borne diseases. But, products on the shelf or not discussed never repel or kill one of the pests. Talk about them. Mid-summer is the peak time for mosquitoes!” Source: The Outdoor Wear, July 16, 2020. Link. People with Type O … [Read more...]
Dictation platform built for veterinarians now available on Mac
Mac users are celebrating as Talkatoo announces it has finished production of its revolutionary dictation software in a version for macOS. Up until now, it was only possible to do so on Windows. Talkatoo’s voice dictation solution offers tremendous flexibility and convenience for vets everywhere, even on their personal laptops. . . Windows or Mac.” Source: Talkatoo. Link. … [Read more...]
4 tips for marketing to millennial pet parents
Ongoing studies demonstrate some millennials distrust advertising. MWI Animal Health shares four ways animal health pros can reach this group of potential or current clients. Build meaningful relationships Meet millennials where they are with high-tech communications Establish a strong social media presence Keep the conversation going Source: MWI Animal Health, … [Read more...]
The best advice? Ask more questions.
As a leadership mentor, I am often asked for advice about a wide range of business issues. The temptation is to immediately try to answer the questions. I have learned the best mentors slow down and ask a few of their own questions before trying to answer the questions they were asked. Source: Inc, July 19, 2020. Link. The Advice Giver is usually an established, busy person. … [Read more...]
Two types of toughness required for success
You can either experience baby steps as insulting frustrations or as small, precious achievements.” - Ross Ellenhorn, PhD Source: Forge, July 22, 2020. Link. Personal change is not about having one lovely nirvana-like moment of self-acceptance. It’s about accepting yourself where you are — and accepting the fact that, right where you are, you lack something you believe will … [Read more...]
Every horse on a farm is at risk
There are risk avoidance opportunities in health care for humans and animals. Even top-of-the-line biosecurity cannot prevent core disease sources from getting on a property and infecting horses. These diseases can lead to death, but vaccinations help avoid morbidity and mortality. Equine veterinarians discuss the five core diseases: Rabies West Nile virus (WNV), … [Read more...]
Don’t sweat it!
It is HOT! Heather Smith Thomas writes about heat’s impact on cattle and how shade makes a difference. She reminds us that planning is important. August and September frequently have periods of grueling hot weather across cattle country. Now, not later, is the time to establish shade to reduce heat stress. Source: Angus Beef Bulletin, July 7, 2020. Link. Cattle need some … [Read more...]
Purdue developing rapid BRD diagnostic tool
Purdue University researchers are developing technology designed to reduce diagnosis time for bovine respiratory disease. BRD is one of the more costly cattle diseases and accounts for half of all North American feedlot deaths and robs beef and dairy producers of about $900 million a year. The new test can diagnose BRD in about 30 minutes, compared to the four-plus days current … [Read more...]
Have you herd? Ruminants in a sustainable food system (AABP podcast).
Animal health pros are an important part of the front line to manage perceptions and truth about animals, animal stewardship and the impact of animals on our environment. Sara Place, PhD, discusses greenhouse gas emissions, how cattle are a solution to providing a sustainable food source for humans, and why the Food and Agriculture Organization’s report on GHG production … [Read more...]
Help cat owners recognize an emergency
Cats don’t come with warning labels, and a person who doesn’t know the symptoms can’t be expected to recognize them” – Eric Barchas, DVM Barchas begins with a tip about what healthy gums look like and then shares a list of more common and serious cat emergencies that includes: Difficulty breathing Sudden paralysis of the hind end Known (or likely) ingestion of … [Read more...]
Dogs and cats, plus string equal real problems
Animal health pros know what John Hutcheons, DVM shares. What is important is how he demonstrates the problems with string. Kudos to Dr. Hutcheons for using his camera and sharing the images. Keep string, yarn and other like materials away from pets. This includes frayed or damaged rope toys.” – John Hutcheons, DVM Source: LinkedIn, June 2020. Link. INSIGHTS: Practitioners … [Read more...]
Pet pain points and tools for assessment
Pain! It’s one of the biggest challenges and important topics in veterinary medicine. Pets naturally avoid showing pain. Clients do not recognize pain and taking a pet to a practice likely masks pain even more with an adrenal response. Fortunately, there are now tools to identify and differentiate pain. Source: JAVMA, April 1, 2020. Link. Katie Burns shares these tools for … [Read more...]
Telemedicine content missing new VVCA references
Commentary More content appears nearly every week on telemedicine. In animal health there is an organization, albeit relatively new, that has been organized to help define virtual care in animal health and frequently not referenced in published content. That organization is the Veterinary Virtual Care Association < link > whose mission is to elevate the standard of … [Read more...]
Even B2B buyers want emotion in their content
Feelings? Yes, feelings! Jodi Harris says we should demonstrate deeper awareness and understanding of the positive outcomes and experiences our audience wants. Still, focusing on transactional behaviors we want to drive remains important to today’s marketing. It is true for B2B and B2C. Marketers need to adjust their content priorities so they can answer the new questions and … [Read more...]
Learn how to say “I’m sorry” professionally
Krister Ungerböck writes with a focus on developing leadership skills. Since we all need to lead at times, her advice is appropriate. She discusses apologies and the need to avoid using “sorry” or “I’m sorry” too casually and without meaning . . . a transparent throwaway. <people> expect and deserve authentic, thoughtful apologies when apologies are needed.’ Source: … [Read more...]
Improve your mental strength step by step
The current pandemic greatly demonstrates there is a real scarcity of mentally strong people. Spend more than a few minutes on social media and you will be exposed to meltdowns over trivial concerns. I wondered why, so I searched for advice on improving one’s mental strength. Source: Forbes, January 7, 2019. Link. Most of the articles on mental strength focused on what not … [Read more...]
Who is shopping for pet insurance?
Carley Lintz reviews takeaways from a recent survey of 20,000 pet owners who expressed interest in pet insurance. The results show both the importance and the urgency of having pet insurance as COVID-19 pushes many into financial insecurity, according to Woody Mawhinney of Pawlicity Advisor, the survey company < link >. We noted the dominant interest from dog owners … [Read more...]
For cat owners
Cat owners are passionate about all things cat. The number of media items on a monthly basis aimed at cat enthusiasts can be intimidating. It is always fascinating to curate some of these articles that interest animal health pros, including those suitable for sharing in client communications. We assembled a selection you can easily use. Source: Why do cats purr? Animal … [Read more...]