Includes Commercial references Privacy laws create stronger protections than social media horror stories suggest. It’s common for people to assume that a positive test becomes part of some industry-wide database that all future employers can access. But that's not how it works. An individual’s test results belong to the company that ordered the test, and they're bound by … [Read more...]
People don’t care how much you know until they know how much you care
Commentary If you’re working to develop or sustain business relationships, you’ll likely draw some inspiration or perspective from this piece about Jim Niekamp, former Midmark sales and marketing executive, whom some animal health pros will recognize. His philosophy of “Owning the Relationship” has been shared worldwide. It’s about going beyond a standard business … [Read more...]
Comedy wildlife competition TedX video
Tom Sullam, cofounder of the annual Comedy Wildlife Photography Awards, shares hilarious animal photos that dissolve the distance between humans and nature. The result? A fun comedy and informative video. ENJOY! Source: TEDNext 2025, November 2025. Link. … [Read more...]
90 percent of cat owners make these winter mistakes. The cat suffers, but they don’t notice
Commentary Kristin Wuhrman often says, “The smallest changes in daily routines are often where the biggest health signals begin.” So, when we discovered the video shared here, it was logical to ask Kristin to review it and write a post we could share on Animal Health Digest. Guest Post by Kristin Wuhrman, Certified Cat Behavior Consultant This video is an excellent … [Read more...]
Why Ro is spending $233,000 per second on a Super Bowl ad
For those of us who scratch our heads calculating the total costs committed to Super Bowl media, this piece informs and enlightens. Ro’s Zachariah Reitano shares what makes a Super Bowl ad unique, why it is not just another ad buy, the potential economic benefits and other reasons why the company is investing in one. Super Bowl advertising is an anomaly in the normal scope … [Read more...]
Software integration is key to greater veterinary AI adoption
Commentary Destined to become a clarifying pivot point in veterinary technology development, we’re sharing a new paper, Companion Animal Veterinary Software: Part I, Navigating Practice Challenges with Support of Technology and AI, authored by Jon Ayers, Jeff Dixon, Dr. Adam Little, and Adam Wysocki, with contributions from Andrew Luna. As might be expected given this … [Read more...]
General practice dental revenue remains behind, yet 90 percent of animals need dental care
Sarah Rumple, CVJ, shares tips from Monique Weldon, DVM, and Paul Camilo, CVPM, focused on building dental revenue in veterinary practices. The article shares ways to increase dental revenue through outreach, client education, standardizing codes, staff training, reassembling fee structures and promoting wellness plans. Source: Today’s Veterinary Business, February 1, 2026. … [Read more...]
The pro/con list – useless
The pro/con list puts options before clarity. It skips the criteria completely. It flattens the discussion and distracts us from what matters, asserts Andy Williams (not the singer). Source; LinkedIn Pulse, January 16, 2026. Link. Remember to maintain agency over the ends you design. Navigate your <decisions>. Don't just compute it. Human nature is in a rush to … [Read more...]
Vetiquette: Elevate client service with simple habits
It’s not rocket science, says Stacee Santi DVM. But every interaction matters. She shares 10 ways to cultivate the most loyal clients. Her article includes tips for interacting on the phone, via text and email. We would add the importance of developing a unified team approach to client services to manage client experiences with each touch or interaction. Source: Today’s … [Read more...]
Four pillars approach to achieving longevity in canine patients
Commentary Articles like this often seem rudimentary until you read them like a first-time pet owner who knows little about the importance of veterinary care. Younger first-timers likely have limited experiences with medical doctors other than illness treatments, which can make the veterinary environment disconcerting. With this in mind, we’re sharing the article linked … [Read more...]
Worth a Glance – February 5, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 29, 2026. Link. Most read posts from January 29, 2026 AHD Bulletin – From rabid raccoon to workhorse. Tame the practiceWAG phone. Link. Vets, pet owners . . . systemic strain, PetSmart Charities–Gallup study. Link. The business of pragmatism. Link. This little piggy is a commitment: … [Read more...]
From rabid raccoon to workhorse. Tame the practice phone
When three-fourths of prospects and clients use the phone, it deserves focus. In this article written for AHD, Rick Purnell shares recent Salesforce data and addresses generational avoidance of using the phone. 61 percent of customers prefer to speak to someone via phone when they need help 75 percent of customers believe calling a business will give them the quickest … [Read more...]
Veterinarians, pet owners under systemic strain, PetSmart Charities–Gallup study #2
Commentary By now, you’ve probably read plenty of industry takes on the results of part two of the PetSmart Charities–Gallup State of Pet Care Study <Link>. Or, you’ve seen articles in mainstream media emphasizing affordability of care for pets. Press releases and articles may sensationalize the findings below, but the study reveals much more than recalcitrant … [Read more...]
Why veterinarians recommend using a broker for pet insurance
This article is a good read for veterinary teams willing to promote pet insurance benefits but hesitant to direct pet owners to specific pet insurance brands. To support those discussions, Animal Health Digest created a “Pet Insurance Guide.” The guide is a free tool designed to save time, advance pet health insurance conversations, and highlight the benefits for clients, their … [Read more...]
The business of pragmatism
In high-performing cultures, a "Yes" is expensive. It means resources have been allocated and focus has been locked. Source: LinkedIn Pulse, January 9, 2026. Link. A ‘Yes’ without the capacity to back it up isn't ambition. It is a breach of trust.” INSIGHTS: When your heart says “Yes,” make sure your head is on board. … [Read more...]
KCAHC shares available resources at National Association of Agricultural Educators Conference
Commentary Momentum beyond metrics describes the experience KC Corridor representatives found when sharing workforce recruitment and educational resources available through the collective efforts of the Kansas City Animal Health Corridor and the exploreahcareers.com website. “We may never know exactly how many students choose animal health because of something they heard, … [Read more...]
New food pyramid is a significant reset of U.S. nutrition policy
The Dietary Guidelines for Americans 2025-2030 from HHS and USDA seek to deliver a clear, commonsense message to the American people: “Eat real food.” Kristin Bakker’s article shares potential benefits to American food animal producers. Source: Feedstuffs, January 6, 2026. Link. … [Read more...]
Pets and Mental Health Resource Center available online
The Human Animal Bond Research Institute and Mental Health America launched the Pets and Mental Health Resource Center in October 2025. The online hub features resources, information and tools that highlight the powerful role companion animals can have in supporting mental health. It is available on the Mental Health America website at www.mhanational.org/pets. Source: … [Read more...]
Treatment duration for pneumonia in dogs and cats: Systematic review
The most commonly used antimicrobial treatments for dogs and cats are not evidence-based, writes Scott Weese, DVM. Most antimicrobial treatment durations currently used in dogs and cats are probably way too long when we compare them to what’s done in human medicine for comparable conditions. Some of the differences are striking. Weese says a new systematic review entitled … [Read more...]
Worth a Glance – January 29, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 22, 2026. Link. Most read posts from January 22, 2026 AHD Bulletin – College women far outnumber men in law, medical, vet schools and it matters. Link. RHDV-2 confirmed in North Carolina. Link. 5 common dog ailments that respond well to laser therapy. Link. PetSmart rolls out omnichannel … [Read more...]
College women far outnumber men in law, medical, vet schools and it matters
Commentary This article adds depth to the ongoing discussion of how many DVMs to educate and how many institutions we need to do it. Woven into our industry’s discussions are gender pay variances, work-life balance, the expectations recent graduates have for daily work hours, full empowerment of veterinary technicians and the rural vet shortage. For those interested in … [Read more...]
PetSmart rolls out omnichannel veterinary support program
PetSmart is partnering with pet health platform Vetster to offer virtual veterinary support services at select stores in the U.S. The company says that through Vetster's secure medical platform, PetSmart associates can gain real-time access to licensed veterinarians where regulations allow. The services are meant to complement, rather than replace, in-clinic visits. Source: … [Read more...]
Me time
Each day brings plenty of windows for reflection . . . during your commute . . . at the dentist . . . waiting for that friend who's always late. Daydreaming has surprising perks, but scrolling gets in the way. Source: Axios.com, January 8, 2026. Link. We pick up our devices 50 to 100 times a day . . . they constantly fill our minds with content that crowds out time to … [Read more...]
Escaping conversations that don’t end without being rude
Introverted or not, getting stuck in a conversation with an overtalker is problematic. Jenn Granneman shares strategies to escape and avoid being rude. Source: Introvert Dear, January 12, 2026. Link. … [Read more...]
Quarter zip only for video calls
This is an interesting take on what to wear for video calls and why. Source: Because of Sales. Link. The quarter zip is the uniform of someone who does this every day; competent, put-together, not trying to impress you.” … [Read more...]
Acupuncture for cows
Acupuncture may provide a practical, low-risk adjunct for cattle veterinarians for pain and restoring function in food animals. It also can stimulate and influence both immune and reproductive system regulation. Source: Bovine Veterinarian, January 14, 2026. Link. When analgesic tools are scarce and animal comfort matters, acupuncture may offer a meaningful benefit at … [Read more...]
Mortality at the sow farm: a 10-year retrospective
Mortality continues to be one of the most influential factors affecting profitability, yet remains difficult to reduce. Despite ongoing innovation, robust disease management and collaborative efforts across all sectors of swine production, the analysis of a decade of data clearly shows the ongoing struggle with mortality. Rachel Johnson shares livability trends and data about … [Read more...]
Feline veterinary care at a pivotal point to drive future practice growth, feline medicine
Findings from the CATalyst Council’s 2025 Key Feline Market Insights report point to a market at an inflection point. Shifting demographics, economics and innovation are converging to elevate feline care. The report identifies this period as one of sustained growth and rising strategic importance, even as overall U.S. veterinary visits declined. Source: businesswire, January … [Read more...]
NAVC’s 2025 VETTY Award winners
The 2025 VETTY Awards® Grand Prize winners include: BEST IN SHOW (FOR PROFIT) AWARD: “Galliprant - Playing with Fire” by Elanco Animal Health and BarkleyOKRP. Category: Campaign - B2B/Trade. BEST IN SHOW (NONPROFIT) AWARD: “KC Animal Health Corridor WORKFORCE Campaign” by Animal Health Corridor and JNA Advertising. Category: Campaign - New Product, Program or Service … [Read more...]
Benefits or features?
Features may describe the product or service, but benefits sell them. Caitlyn DeWilde’s article provides notable examples of applying benefits in a practice environment. Source: Today’s Veterinary Business, December 1, 2025. Link If better medicine is our goal, benefit-based communication is one of our most powerful clinical tools.” INSIGHTS: Your customers want to know … [Read more...]