Important read Pamela Parker shares research on how AI content is perceived against its ability to generate content rapidly. The outcomes cover trust and believability. She asserts that for marketers, the path forward involves balancing efficiency with trust. The AI content paradox means that efficiency and scale come with a trust tax that is activated the moment a … [Read more...]
A 10-point email audit for strategic planning
Covid-19 and its aftershocks threw a big wrench into marketing operations, but it wasn’t the only factor reshaping the email landscape. Corporate restructuring, the Great Resignation, a new focus on owned data, economic and political upheavals and the continued evolution of marketing technology all have left their marks on many email programs. Here's an email blueprint for the … [Read more...]
Worth a Glance – December 2, 2021
Did you miss a week or two? Check the AHD Bulletin archives. Animal Health Digest Bulletin Link. Email signatures can increase brand awareness, drive traffic and generate leads Source: MarTech, November 22, 2021. Link. There are three times more individual email accounts than both Facebook and Twitter social media profiles combined. That’s not all. You are … [Read more...]