Effect versus affect; blew versus blue; principle versus principal are among the terms that get confused at times. Add to that list antibody versus antigen for animal health pros. Claire L. Fellman, DVM, and Todd Archer, DVM, MS, DACVIM, Mississippi State University, answer the question, “What are the differences between antibody and antigen tests, and which test should I … [Read more...]
Views of U.S. moral values slip to 7-year lows
Gallup began surveying U.S. moral values in 2002. The views have slipped to their lowest point in the last seven years. Highlights from respondents include: 81% say state of moral values is "only fair" or "poor" 77% say the state of moral values is getting worse Views have been consistently negative, at least since 2002 Source: Gallup, May 22, 2017. No majority … [Read more...]
How content reaches a constantly connected audience [Infographic]
Mobile brings a constantly connected mindset, and it's driving changes in the way our customers and us consume content and interact with brands, from voice search to chatbots, and from digital assistants to the Internet of Things (IoT). DNN Software created an infographic that shows stats and figures related to this phenomenon. Information like helps explain the challenges of … [Read more...]
Fungal disease threatens wild and captive snakes
More than a dozen species of captive and wild snakes in at least 15 states have been affected by what’s being called snake fungal disease (SFD). Researchers are exploring the disease, including its epidemiology, how it grows, how it is transmitted, how to treat it and even which disinfectants work or don't work against the primary fungus associated with it, Ophidiomyces … [Read more...]
Texas A&M researchers model illness onset in cattle
Respiratory disease causes 60 to 90 percent of the morbidity or sickness in feedlot cattle, Dr. Bill Pinchak says. Diagnosis is a challenge and primarily relies on visual appraisal to determine illness. This can vary by degrees of individual experience in diagnosing. “Typically, the accuracy is about 60 percent. So there are a lot of animals that are not diagnosed and end up … [Read more...]
Google to bridge the online ad–offline purchase gap
Attention marketers! The measurement gaps are closing. Google announced last week it will begin to connect online ad exposure to brick-and-mortar sales. The company claims it will be able to track about 70 percent of all credit and debit card transactions and link them to online consumer behavior. Source: Harvard Business Review, June 1, 2017. Marketers in the real world … [Read more...]
NAVTA board votes in favor of veterinary nurse credential change
Vet technician no more. The National Association of Veterinary Technicians in America (NAVTA) board of directors announced the formation of the Veterinary Nurse Initiative Coalition to pursue legislative amendments in all states to establish the credential of registered veterinary nurse (RVN). The board approved the action to unite the profession under a single title, … [Read more...]
Consumer misconceptions affect animal welfare
Recent Packaged Facts survey data reveals that 58 percent of consumers are more concerned about food animal welfare now than they were in previous years. Lack of understanding, combined with a desire to provide humane treatment for food animals, have led to shifts in consumer demand for meat, poultry, egg and other related products. The common assumption is organic standards … [Read more...]
Larger dairy herds have a size advantage
Carl Zulauf evaluated USDA’s cost-of-production data to estimate the price to produce 100 pounds of milk among different herd sizes. It’s not fair to say that big farms are bad and small farms are good, or that farms milking more cows are better than those with fewer cows. What we can say, though, is that on average, larger herds are able to produce milk less expensively than … [Read more...]
Prevent reverse delegation
Reverse delegation happens when delegated tasks end up back in your bucket. Sometimes it is not your fault, but often perfectionism, over-control or being overly helpful backfires. Dan Rockwell offers 12 simple sentences to help avoid reverse delegation. Source: Leadership Freak, March 27, 2017. Accept 80% as good enough from people who are 80% as skilled as you. … [Read more...]
Evolving meaning of digital transformation
An annual survey conducted by PwC’s Advisory practice provides a compelling look at changes in the digital space as well as the development of a corporation’s Digital IQ. One would expect that today’s companies have a much better Digital IQ than they did in 2007. The reality is surprisingly, no. In a recent PwC survey, executives say they look to digital initiatives … [Read more...]
Speaking of birds
Ana Hotaling provides an experience-based introduction to the discussion of three common myths about aging hens. She recounts the story of losing a seven- year-old hen and offers insight about these myths: Chickens have short life spans Hens stop laying after age 2 Older hens are flock freeloaders Source: Hobby Farms, May 24, 2017. Hens continue to lay longer … [Read more...]
How to grip a bird (pictorial guide)
Dr. Tom Tully offers an image gallery with explanations for handling various avian species. If your team struggles with handling birds, review this information at a team meeting to sharpen your teams’ approach to servicing avian patients. Source: Veterinary Team Brief, March 2017. Avian patients come in many shapes, sizes, and species. Veterinary team members can safely … [Read more...]
Five ways to use live video in content marketing strategies
Leading B2B brands and marketers are now using Facebook Live to engage and build connections with target customers. Jawad Khan shares ideas on how Facebook Live can benefit your business. He offers some tips to get started: Help your customers find success with your product Build your subscriber base with content upgrades Turn proven topics from your blog into live … [Read more...]
Any smartphone or laptop can catch fire
BE WARNED! Lithium ion batteries are statistically quite safe, and fires are rare — but they store a large amount of energy in a very small space, so the danger is real. How you use and recharge devices that contain lithium ion batteries could have a significant impact on fire risks. Source: Bottomline Personal, May 1, 2017. Advice from the National Fire Protection … [Read more...]
Return from vacation without wanting to die
Steve Errey addresses the realities of returning from a vacation or time away from work. He offers some ideas to make the return easier: Clean Before You Go Remember Resistance is Futile Find the Fun Keep in Touch Change Things Up Chuck it Out Remember How You Were Source: The Muse, May 30, 2017. How you are on vacation is typically how you are when … [Read more...]
What is a product recall?
The regulatory affairs group at Henry Schein Animal Health explain product recalls, various recall levels and processes required to complete them. Veterinary clinic staff members with fewer than five years’ experience will appreciate this overview. Source: Animal Health Solution, 2Q2017, page 22. A product recall occurs when a manufacturer, or the FDA determines that an … [Read more...]
Increased client compliance rewards for patients and practices
Dr. Karen Felstad, Gary Glassman, Dr. Marsha Heinke and Fritz Wood are featured in this 12th article of a series generated from the Henry Schein Animal Health 2016 Solutions Workshop. They discuss the elements of customer compliance and the need for a team plan. Source: Animal Health Solution, 2Q2017, page 8. When you have a plan, a way to measure it, activities to support … [Read more...]
Digital boundaries benefit everyone
Technological advances have improved our access to information, speed to market, competitive intelligence, and enhanced our successes. On the darker side, technology has blurred the lines between our work lives and our personal lives. This often causes us to be busier, but less productive. So, setting digital boundaries can help everyone. Source: Forbes, May 15, 2017. While … [Read more...]
Arrogance or insecurity?
Are those flare-ups of smug self-righteousness your mind’s attempt to spare you from feeling vulnerable? Most of the time, arrogance is used to cover the fear that we’re not really worthy, that we don’t measure up, writes Ted Leonhardt. It’s fear turned upside down and masquerading as superiority. It isn’t too hard to see, but in practice, it can be tough to correct. Source: … [Read more...]
DECISION: write emails with military precision
By adopting military email etiquette, you will introduce a kernel of clarity to your correspondence and that of your colleagues and clients. Kabir Sehgal learned how to structure emails to maximize a mission’s chances for success while in military service. He now successfully applies the same techniques in a corporate setting. Source: Harvard Business Review, November 22, … [Read more...]
Periodontal therapy in dogs using products marketed for veterinary use
Several different bone augmentation products are available for veterinary use. While there is not one class of product ideal for every treatment option there are good options that must be supported by long-term commitment to oral health by the owner. Source: JAAHA, May/June 2017 (abstract only). Also see: Table of Contents, JAAHA, May/June 2017 … [Read more...]
Enterococcus sp.: 450 million years to become a super bug
It’s a tale of evolution. Scientists estimate that Enterococcus originated about 425 million to 500 million years ago, around the time when animals first moved from the ocean to land. The dangerous bacteria might have originated from an ancestor that lived in the guts of the first animals to walk on land, according to a new study. Source: Live Science, May 11, 2017. The … [Read more...]
49.6% of people enjoy their jobs
People who are satisfied with their jobs simply do a few things differently than everyone else. They don’t necessarily have the best managers or a to-do list full of very important items. Here’s what sets them apart: They don’t seek perfection They set career goals They play to their strengths They have friends at work Source: The Muse, May 12, 2017. If you’ve … [Read more...]
Current bird flu strain increases pandemic risks
With bird flu surging, people in the U.S. need to do more to prevent a possible pandemic. The U.S. Government Accountability Office says efforts to protect chickens and turkeys from bird flu rely on voluntary and often inadequate measures by poultry producers. Controlling the virus in poultry is the main way to reduce human infection and prevent a pandemic, the GAO … [Read more...]
Five lessons for all marketers from the departure of Coke’s CMO
In what has created yet another acrimonious title, Coke’s firing of its CMO is a warning to marketers at all levels. Source: Marketing Profs, May 12, 2017. Here's what all marketers can learn from this shakeup: Now is not the time to get comfortable Your investments are under greater scrutiny You're tasked with changing the perception of your role It's time to … [Read more...]
Pets on the go
This commercial post is thought provoking for any animal health pro challenged to service an increasingly mobile pet population. A recent study reveals some behaviors among pet owners that present new opportunities for reaching pets and their owners. Source: Trone Brand Energy, May 4, 2017. Pet parents are on the go, but still want to spend as much time as possible with … [Read more...]
The next crises in rural America may be mental health
Mental illness isn’t confined within city limits. One in five residents of nonmetropolitan counties in the U.S. had some form of mental illness in 2015, according to the Substance Abuse and Mental Health Administration. Plus, 1.4 million non-metro residents had serious thoughts of suicide in the same year. Increased opioid addiction and prescription drug abuse are just two … [Read more...]
Scarce or abundant?
In today’s competitive society there are winners. If there are winners, there must be losers. Couple that mentality with the focus on “me” and you have the ingredients for the paucity of effective leadership in business, government and society. Effective leaders, while rare, exhibit a remarkable similarity in behavior. Source: LinkedIn Pulse, April 29, 2017. Collectively, … [Read more...]
Your customized news feed could make you dumber
Much of the information you consume on the internet is filtered. For example, Google and Facebook have algorithms that attempt to figure out what things you like and are most likely to click on. This affects the sorts of search results and newsfeed items you see. If we’re only served up stuff we like, could it mean that the internet increasingly massages our ideological and … [Read more...]