True or False? Likability is a crucial sales trait. If you answered False, you are correct. Being likable is not necessary to succeed in sales. And those who focus on it as a priority are destined to fail, says J. Keenan. He explains that customers care far more about the value of what they’re buying than they do about the person selling it to them. Be an … [Read more...]
Opinion – Fix sales team forecasting woes
Bob Suh offers plenty of insight and recommendations for fixing a sales teams’ ability to forecast. In my experiences, forecasting is also an issue for veterinary clinics and retailers, second only to the lack of inventory management disciplines. The root causes of most inaccuracies are not faulty algorithms but all-too-human behavior, writes Suh. He identifies these five most … [Read more...]
Media literacy needed at home and the office
Sarah Gretter makes a solid case for teaching children to watch commercials with their eyes wide open. She backs up her reasoning with study results. Media literacy is being able analyze and evaluate the messages we see in different media platforms. . . . 80 percent of middle school students believed that web ads were real news stories. The same study found that more than 80 … [Read more...]
Learn how to manage the gut
Prebiotics and probiotics are frequent considerations for multimodal therapies in monogastrics, regardless of species It can be difficult to remain objective about their benefits, but the growing body of work indicates that considering the microbiome will become more prevalent in managing disease risk and potential treatments. We gathered several references for … [Read more...]
In #Metoo backlash, men retreat from mentoring women
Wendy Murphy shares that many senior male managers are reportedly responding to the #Metoo movement with a better-safe-than-sorry attitude and are pulling back from mentoring women. This reaction is both biased and shortsighted she says. Repercussions of depriving female employees of the counseling, developmental opportunities, exposure, and visibility that come from … [Read more...]
Reexamining the early spay-neuter paradigm in dogs
Veterinarians must always be open minded and ready to challenge the status quo when new information challenges how we practice, writes Mark Goldstein, DVM. Goldstein and Michael Petty, DVM, CVPP, CVMA, CCRT, CAAPM, respectfully discuss their disagreements about the medical and societal need for early spays and neuters in America's pets. In the end, it really falls on the … [Read more...]
Will the dairy industry follow swine industry maturation?
Maggie Seiler shares consolidation metrics and insights from Bill Evan, National Pork Board CEO, to determine if swine industry changes might play out in the dairy segment. . . . swine is the only livestock industry that has consolidated faster than dairy with a growth rate of the midpoint swine farm of 3,233 percent from 1987 to 2012. Dairy’s midpoint farm during that time … [Read more...]
JAVMA: Defining antimicrobial use; paradigms shifting in behavioral medicine
There’s something for everyone in most issues of JAVMA. We’re highlighting the abstracts of two papers representing changes in our industry. Evidence-based paradigm shifts in veterinary behavioral medicine. LinkThe AVMA's definitions of antimicrobial uses for prevention, control, and treatment of disease. Link. Source: JAVMA, April 1, 2019. Link. Review the table of … [Read more...]
Groups eye Santa Anita Park horse track fatalities (video)
The deaths of 22 horses since Dec. 26, 2018 at Santa Anita Park in Southern California has the attention of several groups and investigation teams trying to figure out why the horses died. A new set of regulations, including a plan to impose a to restrict the use of Lasix on race days has the track closed. The Lasix plan has to first be approved by the Thoroughbred Owners of … [Read more...]
Shark Tank’s Mark Cuban just invested $550,000 in a vegan dog treats company
Vegan pet food brand Wild Earth secured a $550,000 investment from Mark Cuban during a March 18 Shark Tank TV show appearance. He made the investment for two reasons: his belief in technological solutions to modernity’s challenges, and his concerns for environmental sustainability. Ryan Bethencourt, the CEO and co-founder of Wild Earth, said they are prototyping the dog food … [Read more...]
Some anti-vaxxers don’t vaccinate pets, creating danger
Anti-vaccine proponents are increasingly making the same unfounded claims about pets and vaccines they have been repeating about children and vaccines for the past 20 years: that vaccines are unnecessary, dangerous and that they can cause diseases. According a TIME magazine article, the negative attention on vaccines is growing globally. Looking at the circulation demographics, … [Read more...]
USA Today – Obesity in dogs and cats
It is common knowledge have too many overweight cats and dogs; 59.5 percent of cats and 55.8 percent of dogs. What is increasing is the percentage of obese pets according to new research from the Association of Pet Obesity Prevention. In 2018, 18.9 percent of dogs and 33.8 percent of cats were obese compared to 2013 where 16.7 percent of dogs and 27.4 percent of cats … [Read more...]
The future is female
Adrienne Wagner provides a celebration of women in veterinary medicine through a collection of thoughts and advice from female DVMs. The professionals were asked how they would answer this question: What one message do you have for the women of veterinary medicine? Loving animals isn’t enough to be a good veterinarian. You have to also love the people and the business. –Dani … [Read more...]
Understand the Family and Medical Leave Act
Getting sandwiched between a growing family and aging parents is a challenge for all generations. The Family Medical Leave Act (FMLA) is an employment law that allows employees to take job-protected, unpaid leave for specific family and medical reasons. This is important, because most of us are considered at-will employees. There are some criteria that need to be met for FMLA … [Read more...]
Prepare for transactions
It is common for animal health pros to resist talking about sales. The perception of becoming a houndstooth-jacketed used-car salesman often one of the objections. If you’re involved in any business where transactions exchange money for services or product, you are part of the sales process. Those most successful PREPARE. Prashant Dedhia shares his experience with being … [Read more...]
Swine vets highly valued, need more diagnostics
It may be a sign of swine producers’ growing expectations of technology, but fewer than 45 percent rated their vet as “excellent” at diagnosing problems in a study conducted by CF Grass Consulting. With high scores overall, the diagnostic metric reveals the continual need to educate producers on preventative production practices and to develop better diagnostic tools. … [Read more...]
Genetic audits help dairies keep pace
Genetic audits can show whether a dairy is keeping pace with national genetic trends and where production is missing its potential due to management bottlenecks. Jim Dickrell shares the experiences of several dairymen who use genetic audits as part of their management metrics. . . . cows may have the genetics to perform at a certain level but aren’t doing so. The problem … [Read more...]
Genetics could reduce bovine respiratory disease
Genetic selection could be a new tool to thwart bovine respiratory disease (BRD) in cattle, according to research at University of Wisconsin-Madison. Focused on the genetic analysis of BRD and lung consolidation in dairy calves. BRD incidence has not changed in the past 20 years, despite producers’ proactive calf management processes. BRD has only short-term effects on … [Read more...]
Opinion – Amazon to fight counterfeiting with brand registry
In a move to avoid counterfeiting Amazon is promoting a brand registry after abruptly cancelling routine merchandise orders from thousands of its long-time suppliers in early March. The cleaner the marketplace, the better the sales integrity and product integrity.” - Ryan Craver, CEO of Amazon’s Commerce Canal Amazon’s business platform operates similar to animal … [Read more...]
Why dogs smell each other’s butts
Butt sniffing is how dogs gather information about each other. It is normal and a necessary ritual that dogs do during greetings, writes Jill Breitner. She describes the 3-second dog greeting rule can keep everyone safe and happy in the event a dog goes overboard in its zeal for getting to know another dog. … [Read more...]
Crates can be a retreat for dogs if used properly
Crates are terrific tools to help manage dogs. Jennifer Messer talks about using them as training tools and for dog comfort. Her article will help pet owners understand how to use a crate with their pet. Consider it for social media posts, e-newsletters and as a resource for new pet owners. Source: Modern Dog, November 2018. Link. If a dog is properly introduced to a … [Read more...]
When a grooming goes bad
Charlotte Means, DVM, helps us understand how opportunistic bacteria can infect hair follicles after grooming pets. Her review includes good reminders about shampoo use, disinfecting equipment and mitigating risk of post-grooming furunculosis. The condition can occur after bathing at home, at professional groomers and at veterinary clinics. Means also provides good … [Read more...]
Time to focus on heartworm
Spring is six days away. With it the mosquito populations will build as will heartworm disease risks for pets. DVM 360 gathered a selection of articles, tips, tools and resources to help renew heartworm knowledge with team members. Consider these resources as you educate dog and cat owners on the importance of year-round heartworm prevention. Source: DVM 360, March 2, 2019. … [Read more...]
Texas Tech vet school effort reveals challenges
A recent ad we received reveals the critical shortage of veterinarians serving small, rural communities throughout Texas. We’re sharing it to help animal health pros gain knowledge and perspective about the challenges of serving animal owners in rural areas of the United States. Texas employs the second most veterinarians in the U.S., but more than 30 percent are 60 years … [Read more...]
The importance of elevating veterinary technicians
Dan Aja, DVM, sees the important work veterinary technicians do to support delivery of high-quality care for pets, engage clients and help hospitals run smoothly. Meanwhile, the veterinary industry still faces challenges developing a consistent model for veterinary technicians, despite multiyear educational, training, and certification requirements. Aja compares the roles of … [Read more...]
What keeps HR leaders up at night?
Ensuring employees remain engaged and productive continues to reign supreme in the minds of HR managers. According to a recent survey, 32 percent of the HR leaders cited employee engagement and productivity as their top challenges, compared to 29 percent a year earlier. Retaining key talent in today’s economy was cited by 32 percent as their top concern. . . . over half of … [Read more...]
Building trust and compliance
Christine Shupe writes about client trust, compliance and The Opportunity, a tool from Partners for Healthy Pets, to help with animal owner engagement. She reminds us that gaining trust requires effort and follow-through. At the core of any client/professional relationship is trust. As staff works to establish trust, the probability that the client trusts and listen to what … [Read more...]
Compare mastitis treatment products
Mike Opperman shares a table to assess products that can help prevent or treat mastitis during the dry cow period or lactation. This handy one-page guide is available in PDF to print and leave with dairy producers or in the veterinary truck. <link to .pdf> Source: Dairy Herd Management, February 28, 2019. Link. … [Read more...]
Call it welfare or well-being, it’s about proper husbandry
Portia Stewart tackles semantics that help non-ag persons comprehend the challenges of raising meat and being good animal stewards. Young consumers want to learn a lot more about their food. One of the problems we have today is a lot of young consumers are totally removed from the world of the practical.” - Temple Grandin, DVM. Source: PORK, February 28, 2019. … [Read more...]
Aggie drones work to reduce antibiotic use (includes video)
Texas A&M AgriLife Research scientists are testing drones equipped with thermal imaging cameras as a method to identify feverish animals. By singling out sick cattle for treatment . . . they can treat only the ones in need of medication instead of relying on the practice of injecting the entire herd with antibiotics. Source: Feedstuffs, February 28, 2019. Link. … [Read more...]