Commentary
A recent panel discussion during the MedCity INVEST Digital Health Conference paralleled current discussions in animal health. The patient copilot application it described is highly relevant to clients from treatment adherence management to medical records and recommendations. The question for veterinary teams will be how to use tech tools to enhance and support VCPR* not displace it.
From the article
Technology use, adoption and expectations in human healthcare are driving consumerization of healthcare, writes Marissa Plescia. The macro shift that’s happening is not only among younger generations, shared panelist Arpan Parikh.
About customer experience, Parikh said, “Healthcare just divided the laurels of the technical competence of our clinical care, and we all thought that if the care is really good, it doesn’t matter if the experience is crappy.”
Source: MedCity News, November 8, 2026. Link.
*Related: What veterinary teams should expect from their technology, The Fountain Report, November 6, 2026. Link.
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