Offering clients advice about the use of CBD as a treatment can be like walking a tightrope. Molly McAllister, DVM, offers practical examples and tips on how to navigate this tricky topic with clients. In addition to McAllister’s suggestions, the topics of second-hand smoke and various edibles beg for attention during the discussion. Source: NAVC Spark. Link. We don’t … [Read more...]
Search Results for: narrative
NOT knowing it all
One of the skills veterinary team members possess is the ability to listen to their animal patients. They do it with their ears, their eyes, hands and even noses. These senses are critical to identifying both health and illness in critters. But when that attention is turned to an animal owner, the senses often turn off. Salespeople have similar problems and so do personnel at … [Read more...]
How great listeners actually act
Most people describe a great listener as someone who is like a sponge and accurately absorbs what you are saying, Instead, the authors have found that good listeners are like trampolines. They are someone you can bounce ideas off of. Rather than absorbing your ideas and energy, they amplify, energize and clarify your thinking. Source: Harvard Business Review, July 2016. Link … [Read more...]
The young don’t hold a monopoly on career potential
Women get hit harder than men when it comes to age discrimination. Mika Brzezinski and Ginny Brzezinski discuss age bias and the challenges women encounter. They call for a change in narrative and to reimagine the possibilities of mid- to late-career reinvention. Source: LinkedIn, January 10, 2020. Link. Ageism and particularly gendered ageism may be illegal, but it is hard … [Read more...]
Facing veterinarians’ loss of mindshare
Veterinarians created Dr. Google by its restricting access to veterinary expertise at clients’ times of need, shares Ed Blach, DVM. If you bristle at these words, you are likely on a veterinary team. Blach’s article speaks to the declining influence veterinarians possess and how this occurred. An admonishment? Yes. But, not without a situation analysis and actionable … [Read more...]
Opinion: A new decade begins
Our industry has experienced innumerable changes since the turn of the century. Some worth noting include: Resizing of major pharmaceutical companies and distributors through mergers and acquisitions Veterinary school graduates are now predominately female Expansion of corporate ownership of veterinary clinics Massive growth in the companion animal sectors … [Read more...]
Shift your perspective at work by telling yourself a different story
We all tell ourselves stories about work. These stories shape the way we think, lead and make decisions. For instance, if the story that runs through your head all day is “Everything’s a battle in this office,” you’re more likely to expect hostility and be primed to attack. Negative stories like this one generally don’t help you, so consider shifting to a new … [Read more...]
Tell your company story better (includes videos)
With one click of the “About Us” link, anyone, anywhere can hear your company story. Countless organizations settle for a poorly written, poorly designed, dry-as-dust blurb. Boring! Bringing a company story to life and giving it impact and reach is one of the best ways to engage customers, the public and prospective employees. Source: Grossman Group, October 16, … [Read more...]
Story telling as a Sales Skill
Almost every sales expert will extol the virtues of storytelling in the sales process. But, not every story is effective. It must be relevant to the listener. (Answer the question “why should I care?” in your opening.) It must connect emotionally with the listener first, then analytically with a payoff that describes what the listener will have as a result of your … [Read more...]