A considerable number of swine operations remain with fewer than 1,000 pigs, according to the NAHMS Swine 2021 Part III: Reference of Management Practices on Small-Enterprise Swine Operations in the United States <Link>. While the contributions of the largest operations far exceed the small operators, there are reasons to focus on these operators for biosecurity, herd … [Read more...]
Search Results for: narrative
Improve the narrative with diagnostic listening
When you experience a doctor who is skilled at narrative medicine, the differences are like night and day. In a past AHD post, a Tuft’s Catnip article referenced a piece from the Journal of the American Medical Association explaining the importance of engaging clients relationally. Some of the best veterinarians practice narrative medicine instinctively and it feels more like a … [Read more...]
Storytelling and the narrative in good patient care
Commentary Context can rarely be achieved in a 10-minute exam . . . period. The ability of a veterinary professional to understand a patient’s health status and determine treatment options requires the story of an event or life circumstances. Engaging the pet owner to share their observations and specifics is an important element in what is described as narrative … [Read more...]
Improving the narrative on pet food
Pet food is deeply personal for many cat and dog owners and their choices are compounded by the explosion of choices. Raw, organic, fresh, frozen and nearly any other human food trend you can imagine make pet food choices challenging. Ernie Ward DVM, CVFT, says, “to successfully educate and avoid offending clients, veterinary professionals need to have a communication strategy, … [Read more...]
Practicing narrative medicine; diagnostic listening
Narrative medicine is a young field in human medicine and even younger in veterinary medicine. Yet, some of the best veterinarians practice narrative medicine instinctively. Narrative medicine feels more like collaboration between the veterinarian and animal owner. <narrative medicine> is authentic engagement. . . diagnostic listening . . . rather than perfunctorily … [Read more...]
No excuses to skip prevention with cash cattle markets nearing historic highs
Commentary We often hear about cattle producers who penny pinch on vaccines, dewormers and other practices that support cattle health. While every head has always counted, there is no better time to invest in advancing herd health than when cash markets are high. Cattle producers can realize even higher premiums for doing the right things at the right time when cattle … [Read more...]
So much drivel ! – How brachycephalic health issues are discussed on social media.
COMMENTARY We had to share this research paper. Something new? NO. Still, a published paper on the influences of social media groups discussing the health issues, real or perceived, that challenge brachycephalic dogs seems important to highlight. Misinformation continues to rule these narratives and emphasizes the need for professional education for pet … [Read more...]
Worth a Glance – February 22, 2024
Last week’s AHD Bulletin – Animal Health Digest Bulletin, February 15, 2024. Link. Most read post(s) from the February 15th AHD Bulletin – Creating a Fear Free toothbrushing experience for pets (video). Link. Consistent ordinary produces extraordinary. Link. Improve the narrative with diagnostic listening. Link. … [Read more...]
Measure pet food by weight, not volume
An estimated six out of 10 cats in the U.S. are overweight or obese, so how pet food is measured is something to consider. With a little coaching, pet owners can learn to measure based on calorie content instead of using a volume measurement. Research has shown that measuring by cup, or volume, often leads to overfeeding or underfeeding.” Source: Catster, September 27, 2022. … [Read more...]
Vets identify 4 barriers to pet food nutrition communication
Commentary Four main barriers may hinder communication about nutrition between pet owners and vets, according to research published in JAVMA <Link>. Time Misinformation and information overload Pet owners’ apprehension toward new information Veterinarians’ confidence in nutrition knowledge and communication skills Collecting diet and treat information … [Read more...]
Will we be ready? Introducing Gen Alpha.
Commentary Food for thought. As a baby boomer, the challenges of adapting communications to meet the coming generations and still communicate with remaining Silents, other Boomers, Millenials, Gen X and Gen Z often seem daunting. Our curators spend worthwhile time sorting out the animal health narrative for what is new, seasonally relevant or repetitively adjusted to fit an … [Read more...]
A deep dive into holiday spending trends
While millennials lead in pet ownership, they allocate less money to their pets compared to their counterparts in Generation X and baby boomers, according to BLS data. On average, pet owners plan to allocate $122 for their pets during the 2023 holiday season. The intricacies of the millennial trends, particularly in the context of holiday spending, unveil a nuanced narrative … [Read more...]
Worth a Glance – August 24, 2023
Last week’s AHD Bulletin – Animal Health Digest Bulletin, August 17, 2023. Link. Most read post(s) from August 17th AHD Bulletin – Building rapport with questions. Link. …another dental treat? The inventor of Greenies™ says, “Yes.” Link. Taking care of thirsty pollinators. Link. Place keeper: 2023 Veterinary Conferences provided by Galaxy … [Read more...]
Check your assumptions at the door to avoid medical gaslighting
Commentary Medical patients around the country are complaining about a phenomenon known as medical gaslighting. Most doctors aren’t intentionally trying to gaslight their patients, nor do they even realize they’re doing it, according to Karen Lutfey Spencer, PhD. But there can be serious consequences including loss of trust. It is logical to extrapolate the consequences of … [Read more...]
5 pet food brands being talked about
Includes Commercial Content Surveys of independent pet store owners revealed the top pet food brands they say are doing well in their stores: Fromm Family Foods Stella & Chewy’s Primal Pet Foods Zignature Northwest Naturals Goat milk received an honorable mention. Source: Pet Product News, May 2023. Link. INSIGHTS: Pet food questions are … [Read more...]
Changing our 10,000-year relationship with cattle
Author and livestock enthusiast Roger Morgan-Grenville is working to rewrite the narrative on cows. After spending 14 months helping out on a farm and diving deep into bovine research, Roger Morgan-Grenville found “an industry at once scared for its future yet alive with ideas and experiments, not to mention good practices.” Morgan-Grenville’s research and experiences were … [Read more...]
Worth a Glance – January 12, 2023
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 5, 2023. Link. Most read posts from January 5th AHD Bulletin – Handling tardy clients. Link. Clarifying the recission of the FDA VCPR waiver. Link. Does post-transport, pre-processing rest make a difference in calf growth performance. Link. Virus hunters spotting threats in new … [Read more...]
Animal shelters facing a potentially fatal pet adoption crisis
Daniel De Vise’ provides a situation analysis of the pet shelter market, confusing data and trends. Source: The Hill, December 9, 2022. Link. Overflowing shelters have fed a national narrative of fickle owners returning pandemic pets. That is neither entirely true nor particularly fair, animal rights advocates say.” … [Read more...]
Pet parents are your teammates
“Pet parents may not be medically trained but they know their pets better than anyone,” asserts Dana Varble, DVM. “Listen to them when they have concerns.” She advocates treating owners as home healthcare providers who serve as an extension of your own clinic team every day. Source: Today’s Veterinary Practice, October 10, 2022. Link. Trust, communication, and education … [Read more...]
Truth sandwiches about dogs and cats
One of the objectives of Animal Health Digest is to provide visibility to the ever-increasing information and misinformation being shot into animal health media narratives daily. Zazie Todd, PhD, shares how to counter misinformation about companion animal behavior and topics. . . . there are a lot of incorrect ideas out there about how to care for or train your pet ; some of … [Read more...]
Cats 101 resources, Fear Free Happy Homes
Complimentary Content More than 55,000 professionals have become Fear Free Certified and there are now more than 140 Fear Free Certified Practices. In addition to animal health professionals’ efforts, Fear Free Happy Homes provides resources directly to pet owners. One example is the Cats 101 kit created to help cat owners learn feline fundamentals. Source: Fear Free … [Read more...]
Spring into horse care as weather warms
Complimentary Commercial Content from SmartPak Christine Barakat and Dusty Perin cover laminitis prevention to mud management to vaccination scheduling in this volume of EQUUS Extra. Items include: 14 things to do for your horse this season Spring horse keeping priorities Reduce the risk of laminitis Source: EQUUS Extra, Volume 40, Spring 2020. … [Read more...]
Raising capable and empowered pet parents
The efforts to educate and raise capabilities in animal owners are as important as building capabilities in employees. In this context. compliance takes on a new, more appropriate meaning. Kudos to the MWI Animal Health team for providing this thoughtful article. Teach clients how to be better partners in their pet’s health care and THANK THEM!” Source: MWI Messenger Focus - … [Read more...]
5 tips for helping pets deal with their grief
Rescue. . .Rehome. . .Adopt. . . Foster. . .Relinquish These verbs are all part of the animal health narrative in 2021. Most are associated with people improving the potential for life quality for pets. And, pets grieve. From the pets’ perspective, Jennifer Coates, DVM, reminds us that grief and loss are often associated with these words and we can help if we recognize the … [Read more...]
Overcoming barriers in cost-of-care conversations
Complimentary Sponsored Content – Part 3 of a February 2021 series In the first two posts <post-1> <post-2>, study results reported by Wendy Hauser, DVM, and team indicate clients and veterinary team members feel better when proactive education about pet health insurance occurs and demonstrated a strong correlation between insured pets and the care these pets … [Read more...]
Hoof wall and coronary band injuries in horses
Complimentary Sponsored Content Dr. Craig Lesser DVM and AFA Certified Farrier, discusses hoof wall and coronary band injuries in horses in this episode of the Disease Du Juor podcast. Source: EquiManagement, January 28, 2021. Link. Topics covered in this podcast include: What are the most common hoof wall issues veterinarians see and solution? Abscesses Hoof … [Read more...]
Vilsack parallels Covid-19 and animal disease vigilance
USDA Secretary of Agriculture nominee Tom Vilsack said there are three lessons learned from the coronavirus pandemic that can help the country better prepare for future human and animal infectious disease outbreaks: the sooner you can detect a problem, the better incredible coordination is required the country must be able to create, distribute and manufacture … [Read more...]
For aspiring animal scientists, it all starts in AnSci 101
Lots of opportunities for animal health pros to get involved. Many animal health professionals take an Introduction to Animal Sciences course early in their coursework. When the conditions are right, an introductory course can serve as a springboard where students find additional opportunities and formalize their interest in the subject. Conversely, an ineffective intro course … [Read more...]
IVPA members join AHD subscribers
Beginning in January 2021, the Independent Veterinary Practitioners Association will share the weekly Animal Health Digest Bulletin with its members. The IVPA represents more than 300 independent veterinarians who provide and lead professional animal health services in their communities. As is similar with other industries, the IPVA believes veterinary clients should have … [Read more...]
Elanco welcomes Bayer Animal Health (video)
Complimentary commercial content Jeffrey Simmons, president and CEO at Elanco, welcomes Bayer to the Elanco business. His message is one of commitment and excellence, hallmarks of brands from both entities. This is a significant event in animal health. It is important to really listen to the breadth and scope in the narrative. Source: YouTube, August 3, 2020. … [Read more...]