Eighty percent of Internet traffic comes from people streaming videos. As video has exploded, so have the tools to create and share them. Have you got your video game plan down? Falcon.io’s Maxwell Gollin shares pro tips on eight video formats. Source: Falcon.io. August 13, 2019. Link. With live video, "build anticipation by leading into something you’ll … [Read more...]
CAPC Top Ten Cities Report for the month of August
The Top Ten Cities report for August 2019 shows the cities with the highest percentage increase in positive heartworm tests: Orange, CA Paul, MN Fontana, CA Cleveland, OH Omaha, NE Syracuse, NY Milwaukee, WI Tacoma, WA San Jose, CA Cary, NC Source: CAPC, September 10, 2019. Link. Although these cities are broadly disseminated across the United … [Read more...]
Malone’s call to action
Pat Malone challenges distributor representatives to augment selling skills and approach each customer from a different perspective. He sites the decreasing market share coming direct from the veterinarian as a problem to help solve. “ a problem isn’t a problem until there is the realization that it is a problem” Practice managers attending the upcoming VHMA convention can … [Read more...]
More helping – less selling = success
I have just alienated every sales manager out there. But, our industry needs less selling and more helping. Your customer is trying to decide whether to buy or not. HELP THEM. Stop regurgitating features and benefits in the hope that something sticks. Source: Veterinary Advantage – Companion Edition, August 14, 2019. Link. For too many distributor representatives, objections … [Read more...]
Opinion – Vet student communication skills training programs need help
Research from Colorado State University suggests support for communication skills training programs and recognition of their value continue to grow. However, a lack of resources, faculty expertise, validated methods for outcomes assessment and leadership remain as challenges. As animal health pros, this research confirms what we’ve known for years. Therefore, working with … [Read more...]
AAHA releases Implementing Preventive Care Protocols publication
AAHA’s newest publication will help more practices learn how they can increase benefits for clients, patients and themselves by implementing preventive care protocols, according to Janice Trumpeter, DVM and AAHA Deputy CEO. Developed with an educational grant from Idexx, the expanded set of preventive care protocols includes using routine diagnostic screenings. Expanding the … [Read more...]
Pat Malone’s most favored 2019 posts
Posts that AHD’s contributor, Pat Malone, writes, are consistently opened at a high rate. He writes about leadership and productive communication. We thank him for sharing his expertise and translating his experiences to animal health. Most of all we appreciate his support and friendship. Source: Animal Health Digest. Link. We’ve featured five of the most-read posts … [Read more...]
Three possible pathways for African swine fever to enter US
How easy is it for African swine fever (ASF) to enter the U.S.? Patrick Webb, DVM and National Pork Board director of swine health Programs, explains three ways it can enter. Dr. Scott Dee’s studies on feed ingredients coming in from China are discussed, as well as the important role diagnostics play in trying to rule in or rule out a foreign animal disease. Source: The Pig … [Read more...]
Cows really do benefit the planet!
People still think it’s cows that are causing climate change, writes Amanda Radke. She offers resources to help continue to offset the false 2006 claim made by the United Nations and marketing claims made by makers of of plant-food products. Source: BEEF, August 31, 2019. Link. INSIGHTS: More ammunition for meat vs. meatless diet debates. … [Read more...]
Rumen soup, a jigsaw of cow gut microbes
Agricultural Research Service scientists and their cooperators are using high tech tools to better understand the microbial "soup" of the cow's rumen. The rumen is the first of four stomach chambers where tough plant fibers are turned into nutrients and energy. Derek Bickhart, a research microbiologist, estimates there are more than 30,000 species of rumen-dwelling organisms. … [Read more...]
Boosting immunity in cattle may mean more productivity
Barry Bradford with Kansas State University presented new information from his study of immunometabolism at the American Society of Animal Scientists in July. He researched inflammatory responses during times of stress, especially those that impact on liver health. The interactions between normal organ function and the immune system are becoming much tighter than we used to … [Read more...]
Brace for a “polar coaster” this winter
According to the 2020 Farmers’ Almanac, this winter will be filled with so many ups and downs, it may be a “polar coaster.” Our extended forecast is calling for yet another freezing, frigid, and frosty winter for two-thirds of the country" – Philom Peter Geiger, Farmer’s Almanac Editor Source: Prevention, August 26, 2019. Link. People on the East Coast will endure the worst … [Read more...]
Catios, rabbitats create safe outdoor spaces
Animal welfare experts recommend that cats and rabbits remain indoors where they are safe from predators, accidental escape, and extreme weather. Heather Lewis shares options to create safe outdoor spaces for cats and rabbits. The old language of cages, kennels and coops had to be replaced by new nouns of course. Source: Fear Free Happy Homes, August 19, 2019. Link. When … [Read more...]
The Bridge Club LIVE at NAVC E-Summit, plus Feline Health Week
E-Summit speakers, organizers and attendees are invited to join Bridge Club members for networking and discussion, accompanied by a nightcap at Rieger Distillery. The meet-up will take place Tuesday, September 17, from 8:30 to 10:30 p.m. CDT. To register < click here >. The Bridge Club will recognize Feline Health Week September 23 through 27. Virtual events are … [Read more...]
VHMA to gather in Arizona (includes video)
Veterinary hospital managers will meet in Glendale, Arizona, for the 2019 VHMA Annual Meeting and Conference, September 26 through 28. The theme, Embracing the Future of Veterinary Management, will focus on education, innovation and technology. VHMA 2019...it's all about embracing the future of best practices to ensure that individuals and practices thrive. < video link … [Read more...]
USDA wants nominations for areas short on vets
Veterinarians who commit to practicing in areas short of veterinary services can get help from USDA’s Veterinary Medicine Loan Repayment Program. It is administered by the National Institute of Food and Agriculture (NIFA). NIFA identifies the locations in greatest need for veterinarians through a nomination process. Source: Bovine Veterinarian, September 3, 2019.Link. The … [Read more...]
When ticks quest, researchers count
How do scientists actually track tick numbers? They use linen squares and lint rollers to capture ticks during three quests in their life cycle. Ticks only leave the underbrush on special occasions. “When they’re ready to look for a host, they go on top, and actively look,” David Allen said. This behavior is known as questing. Source: Atlas Obscura, August 28, 2019. Link. . … [Read more...]
Top 10 cities for heartworm disease; July results
Animal health pros will find a couple of unexpected cities in this the top 10 report. The evidence is clear. Heartworm is spreading. The top 10 list summarizes the metro areas across the United States that experienced the greatest percentage increase in positive parasitic disease tests during the month. They are: Moreno Valley, CA Washington, DC Newark, NJ … [Read more...]
Humility in the workplace is not a sign of weakness
Humility tends to be overlooked in the workplace. It is frequently misconstrued as a weak attribute. That is actually a far cry from the true meaning of the word. And, it is a further cry from the way it should be applied in leadership. It's about showing respect and recognizing truth in all situations, including in the workplace. Source: Inc., August 23, 2019. Link. Humble … [Read more...]
Opinion – Pharmaceutical industry ranks poorly in Gallup poll
OUCH! . . . The pharmaceutical industry has hit a new low. It now ranks last of the 25 industry sectors Gallup tests annually. Source: Gallup, September 3, 2019. Link. Americans are more than twice as likely to rate the pharmaceutical industry negatively (58%) as positively (27%), giving pharma a net-positive score (-31). Joining it in the net-positive negative numbers are: … [Read more...]
Discussing what “ethical” and “unethical” look like
It’s a slippery slope when you begin to rationalize actions and tell yourself and others, “This is an exceptional situation,” or, “We have to bend the rules a little to get things done here,” writes Merete Wedell-Wedellsborg. No matter how principled you are, you must recognize that, over time, the bearings of your moral compass will shift toward the culture of your … [Read more...]
35 tips to make email soar
Email communication with clients is as important to the small veterinary practice as it is to a corporation. It allows regular interaction, client education and promotion of services. Ann Gynn’s list of 35 email mistakes offers meaningful tips to get the most from your email marketing efforts. Source: Content Marketing Institute, August 13, 2019. Link. Taking advantage of … [Read more...]
E-Commerce Summit features speakers from Chewy, Nestle-Purina
Ornel Cotera from Chewy and Thomas Schwarztrauber from Nestlé Purina North America lead a list of speakers that highlight the value of the E-Commerce Summit that will take place September 17 and 18 in Kansas City, MO. The summit is designed for senior executives, national account and channel teams from animal health manufacturers, distributors, hospital consolidators and … [Read more...]
Hand-written notes make customers feel good
Re-evaluate marketing methods and consider some tactics that will genuinely connect with target audiences and create long-lasting customer relationships, advises Anaita Sarkar. Despite successes in customer engagement using social media, she believes in implementing strategies that make customers feel valued and more than just a cog in a big wheel. Source: SmartCompany, … [Read more...]
Veterinary telemedicine is a sticky legal wicket
Christopher J. Allen, DVM, JD, discusses the challenges of using non-face-to-face interactions in veterinary medicine. He calls the various segments of teledoctors a confusing jungle of legal fact, opinion and outright speculation. For each segment, primary concerns fall into three general categories: 1) malpractice liability, 2) licensing and 3) criminal … [Read more...]
Stop being complacent about Equine West Nile virus
Horses and humans are dead-end hosts for West Nile virus. In spite of the availability of effective vaccines, 2018 saw a rebound in the number of reported equine cases; the highest since 2012. The peak season for infection is late September to October, but it can occur any time mosquitoes are present. Source: Veterinary Medicine, August 3, 2019. Link. It’s up to … [Read more...]
Pet owners still still clueless about heartworm prevention
A small, Florida-based questionnaire exposes the relatively poor understanding owners may have of the biology and risks for heartworm transmission. Claiming veterinarians as their primary source for information about heartworm, respondents did not realize that yard vessels capable of holding water also serve as mosquito-breeding sites. . . . only 61% of dog-owning and 18% of … [Read more...]
New product awards showcased at SuperZoo by WPA
Revamping the New Product Showcase Award categories, the WPA named a winner in each of seven categories: Innovative (never-before-seen solutions) Lifestyle (products designed to improve pets’ health and well-being) Shelf Appeal (packaging that stands out and clearly conveys the product’s benefits) Point of Purchase (in-store displays that grab shoppers’ … [Read more...]
Billions being spent on convenience services, including pets
Americans love convenience services. A recent Finder.com survey shows a massive increase in spending across convenience categories. Although fewer reported spending on pet services, 29 percent of Americans spent $50.8 billion per year on pet services such as dog walking and grooming. This averages $703 per person, according to survey findings. Source: Pet Product News, … [Read more...]
475 attend Animal Health Investment Forum
Early and mid-stage companies seeking to develop new solutions and technologies for animals met last Tuesday for the Animal Health Investment Forum < link >. Eleven companies were selected to share their innovations involving biotechnologies, long-acting options, digital technology and devices to improve animal care. The Innovation Award for the best presentation went to … [Read more...]