Whether buyer or seller, David Dodd offers perspectives on decision making in a series he started in September 2020 < link >. “The pace of change in some aspects of B2B marketing has been so rapid over the past fifteen years that it’s far too easy to lose sight of the fact that many of the core principles of marketing and buyer behavior have changed very little. The tools … [Read more...]
The fallacy of more education
Far too often we believe that more education will solve every problem. It will not. If it did, we would have achieved 100 percent compliance years ago and this entire column would be unnecessary. Source: Vet-Advantage, December 2020. Link. When you mention vaccines or preventatives, your customer will begin to formulate an attitude about that subject. The attitude they adopt … [Read more...]
Veterinary Integration Solutions introduces Consolidate That! podcast
Complimentary Content Consolidate That! is a new podcast from Veterinary Integration Solutions that is hosted by Dr. Ivan Zak and Ryan Leech. It focuses on critical corporate topics in the veterinary business. The episodes will center on improving clinical care, customer and employee experience, combining proven processes with modern technology, and ways to expand … [Read more...]
Word of mouth still important despite AT&T TV ad
For as long as I can remember, animal owners have chosen friends or family members as the first persons they contact when they have a question about their animals, because of trust. These interactions encompass unintentional word of mouth. A current TV ad from AT&T ends with likely sarcasm with the statement, “Word of Mouth advertising. . . it’s what they did before … [Read more...]
VetWatch’s week 52 report shows continued promise
Complimentary Content The final week for 2020 reporting for VetWatch shows the canine and feline core vaccine indices ended at a robust 9.0 percent YTD growth across the 32,000+ practices and shelter locations in the Animalytix Marketplace. Other key findings include: Revenue growth year to date for the week remained positive in all areas of the country, averaging … [Read more...]
Pet retailers adjusting for 2021
Countless pet retailers shifted to online sales during the last year. Three articles from Pet Business contain considerations for veterinary practices, as well. Source: Prepare your pet store for 2021 (and beyond), Pet Business, November 30, 2020. Link. Invest in an eCommerce platform eCommerce platform seamlessly integrated with the point of sale platform and … [Read more...]
Dairy farming; being cruel to animals is a perception and sometimes a reality
Multiple animal activists groups have argued for years that dairy farming is no less than animal cruelty. Despite their actions being denounced by dairy owners, industry groups and the American Association of Bovine Practitioners, activists are making headway. Market forces and the coronavirus pandemic are helping their cause, too. Scientists are working to show ways the … [Read more...]
Global leaders take action to control ASF
Disease surveillance is table talk today, but most of it is not actionable. The Food and Agriculture Organization of the United Nations and World Organization for Animal Health united in late October to launch The Global Control of ASF Initiative to keep African swine fever at bay. The program helps swine professionals in multiple capacities to coordinate and strengthen control … [Read more...]
Don’t forget the bulls this winter
Their seasonal work may be done, but bulls need attention to recover body conditioning and breeding soundness during winter months. Cassidy Woolsey shares information from a December Beefwatch webinar series featuring Kacie McCarthy, cow-calf specialist at the University of Nebraska – Lincoln. Source: Progressive Cattle, December 29, 2020. Link. “Coming off the breeding … [Read more...]
Equine coronavirus: An emerging enteric virus of adult horses
Dr. Nicola Pusterla, DACVIM (LA), reviews equine coronavirus (ECoV) and what we need to know about this enteric virus. There is no need to panic about zoonoses. She says ECoV is genetically distinct from the human SARS-CoV-2 and there is no evidence to indicate that horses could contract SARS-CoV-2 or that horses may be involved in the spread of SARS-CoV-2 to other animals or … [Read more...]
Dr. Jen demystifies vaccinations
Jenifer Chatfield, DVM, Dipl. ACZM, Dipl. ACVPM, tackles myths about pet vaccines in the latest edition of Is This a Thing? My pet got all of its shots Cats don’t need vaccines The internet says lepto vaccine is not needed It’s better to titer first so vets don’t just give vaccines to make money My pet is so old it doesn’t need vaccines any … [Read more...]
Disagreement doesn’t have to be divisive
Rather than engaging in potentially difficult or uncomfortable conversations, many of us try to avoid them altogether. But there may be a more effective approach. . . “ Source: Harvard Business Review, November 16, 2020. Link. When someone has a sharply different point of view than your own, the natural tendency is to either avoid a conversation with that person or to try to … [Read more...]
What to do when your boss favors a colleague over you
Today, the leading reason people quit their companies is feeling a lack of appreciation. A recent study showed more than half of executives admit to having a favorite when deciding on internal promotions. Once you catch your breath from being kicked in the gut, the authors share four strategies to protect your career and sustain your motivation to succeed: Test your … [Read more...]
Q-4-2020 Veterinary Innovation Podcasts now available
Here is the latest list of podcasts since our October 6, 2020 post. < link >. Shawn Wilkie and Ivan Zakharenkov, DVM, continue to provide animal health pros access to discussions with animal health innovators. Listening to podcasts is an excellent way to learn from progressive animal health who are inventing the next iterations of animal health. Wilkie and Zakharenkov … [Read more...]
Beef on the TV for the holidays
Checkoff-funded “Beef. It’s What’s for Dinner” is running its famous holiday Drool Log as a TV commercial series during the Hallmark Channel’s Countdown to Christmas. Several commercial versions will air more than 50 times ending at New Year's. The campaign is funded with joint monies from national and state checkoff programs and fulfills members’ requests for better consumer … [Read more...]
NEW app for the puppies!
Complimentary Content from Purina Purina announced a new app for puppies, well, for their owners. 😉 The My Pup app promises to help pet owners train, learn and grow with their puppy, offering week‑to‑week guidance, articles, videos and expert tips. Source: Purina, December 21, 2020. Link. INSIGHTS: We’ve not yet reviewed this app. However, it may help to fill some of … [Read more...]
Nearly 4 months to get into flow with new pet
New research commissioned by Royal Canin® indicates it takes three months and 23 days to finally get the hang of things with a new pet, according to new research. The OnePoll survey found 80 percent asserted the first year of owning a pet is the most important. It also revealed that year isn’t easy as 64 percent believe the first year is the most difficult. Source: 72point. … [Read more...]
Steve Dale’s holiday safety tips
For more than two decades, Steve Dale, certified animal behavior consultant, has been communicating with more pet owners than any other pet journalist in America. He’s not E.F. Hutton, but when Steve speaks, pet owners listen. Organizing his list in holiday fashion, Dale provides 12 Christmas pet safety tips to ensure a safe howliday. Source: Steve Dale’s Pet World, December … [Read more...]
Updating clinic materials yields a new book for pet owners
Complimentary Commercial Content Sometime last spring, Marty Greer, DVM, JD, shared she was working on updating her clinic materials for pet owners while her practice was closed during the early days of the pandemic. She offered the same Bridge Club networking group a welcome surprise in early December. Her materials updating work had expanded into a new book for puppy … [Read more...]
Covid’s holiday surge requires vigilence to disinfection protocols
Commentary with Commercial Sponsored content from Virox® Animal Health Veterinary clinic owners and managers frequently reference staff members who are worn down, tired and near exhaustion. Pandemic safety protocols have added much more diligence beyond 24/7 mask wear. Disinfecting protocols have been adjusted and remain a primary measure in curbing pathogen transfers. In … [Read more...]
That is logical
Becoming a logical person involves cultivating intellectual habits and skills that, though they may seem simple and obvious, are only achieved after years of struggle and education. Source: The 10 habits of logical people, Foundation for economic education, fee.org. January 21, 2018. Link. The authentically logical person keeps his logic rooted in truth and never lets it … [Read more...]
It’s okay to write down the unwritten rules
Many of us have struggled with the unwritten rules, the things you don’t ask or say. . . or the topics you dare not breathe a word about. Authors Liz Fosslien and Mollie West Duffy say, “It’s good practice to write down the unstated cultural and emotional norms that exist within your team or company. They might have changed since you all started working from home, or perhaps … [Read more...]
Training Industry’s top 10 magazine and web articles from 2020
Like skiers racing ahead of an avalanche, training industry professionals have progressively adjusted learning strategies to address goals and objectives to support WFH and remote learning. Agile learning strategies used creativity and innovation to close skills gaps and prepare employees for immediate continuity and for future roles. Source: Training Industry, December 20, … [Read more...]
IVPA members join AHD subscribers
Beginning in January 2021, the Independent Veterinary Practitioners Association will share the weekly Animal Health Digest Bulletin with its members. The IVPA represents more than 300 independent veterinarians who provide and lead professional animal health services in their communities. As is similar with other industries, the IPVA believes veterinary clients should have … [Read more...]
6 tips to identify calves susceptible to BRD
John Richeson typifies BRD as the most difficult mammalian diseases to manage in the world. He shared a more focused approach to managing feeder cattle risk and six things feeders can look for to identify high-risk calves. Targeted metaphylaxis is using certain metrics to try to predict whether an animal is going to be at greater risk for BRD, so we can make individual animal … [Read more...]
75 days to prep for calving
Say what?! It’s time to plan for calving season as the first of the 2021 crop will start dropping around March 1. Greg Henderson provides tips to help producers prepare: Assess the body condition of your cows and heifers Review the herd health plan Conduct an inspection of your calving facilities to make sure everything is in working order Check your calving … [Read more...]
Chip your pet, dammit!
King, a Chihuahua mix, disappeared from his San Antonio, Texas, home in 2014. Owner Debi Vazquez searched high and low and found no trace of him. This October, she got a call from the Broward County Humane Society in in Fort Lauderdale, Florida. Animal health pros there found King, thanks to his microchip. Source: New York Post, November 5, 2020. Link. “It took nearly 23 … [Read more...]
Lyme disease ticks produce antibiotic that protects them from human skin bacteria
Vet Candy shares new research findings that help answer some questions about Ixodes scapularis, the deer tick. Puzzled by the ticks’ immune system, which keeps them safe from contracting pathogens themselves, a research team led by Univerisity of California’s San Francisco's Seemay Chou identified a natural pathogen of ticks and established a mechanism for it. “Ticks pass … [Read more...]
Signs and treatment of dog tooth infections
John Huff, DVM, FAVD, Dipl. AVDC, shares his perspectives on dog tooth infections, what causes them and things for owners to watch for. He names chewing on objects that are too hard for your dog’s teeth, which could be common dog-chew items like tennis balls, deer antlers, pig’s ears and rawhide as common culprits that can cause teeth to break and become susceptible to … [Read more...]
RFD-TV celebrates 20th anniversary (includes video)
Complimentary commercial content Founder Patrick Gosch’s conviction from 20 years ago is certainly as true today as ever. He set out to connect city and country for with rural programming that was being ignored by urban broadcasters. Today, Rural Media Group is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. RFD TV is … [Read more...]