Vaccines are the most effective weapons for protecting horses against the ravages of disease. The editors at EQUUS provide an overview of how vaccinations work and how best to use them to protect horses. Articles like this are valuable for social media posts, websites and to help reinforce lifestyle protocols for horse owners. Source: Equus, March 19, 2018. The American … [Read more...]
Four common feline parasites
Dr. Sina Marsilio, researcher at the Texas A&M College of Veterinary Medicine’s Gastrointestinal Laboratory, explains the most common parasites found in cats. They include fleas, ticks, roundworms, hookworms, tapeworms and heartworms. The article will make good social media, website and newsletter content. Source: Modern Cat, March 8, 2018. “The parasites most common … [Read more...]
Feline heartworm discussions are important
Our feline friends are true masters at falling asleep any time, any place and under any circumstances writes JaneA Kelly. She offers some perspective about them: All that sleeping is in your cat’s genes Cats aren’t always sound asleep Cats do sleep deeply and even dream Some cats do snore when they sleep A change in your cat’s sleeping habits could be a sign … [Read more...]
U.S. neighborhood pet shops see amazing growth in pet food sales
Discussing a market within the market, Debbie Phillips-Donaldson, shares pet food growth in small, independent neighborhood pet shops. Pet food brands that have focused on this segment have seen sales grow 75 percent over the past five years, compared to a 1.7 percent decline for brands not focused on that channel. Of course, this means steady sales of those products for the … [Read more...]
The customer service improvement diet
In a twist on customer service improvement, Micah Solomon offers 10 things to STOP DOING that will improve your customer service. We list three of them below: Do away with unnecessary scripts Declare war on inappropriate language Stop thinking of customers as an interruption Source: Forbes, March 26, 2018. Instead of pointing out what to do to improve customer … [Read more...]
AAHA accreditation IS a BIG deal
AAHA accreditation serves two purposes. First, it recognizes and objectively certifies great veterinary practices. Second, it helps good veterinary hospitals become great ones by coaching their teams and bringing out the maximum potential and value of the practices. Since 1933, the association has charted the course for approximately 3,700 practices to achieve accreditation. … [Read more...]
Telehealth Featured at The Bridge Club
Telehealth and how to put it into practice was the focus of discussions at The Bridge Club last week. Using its unique video community platform, Host Dr. Aaron Massecar talked about the potential telehealth provides to increase the quality and reach of the health care from veterinarians and veterinary support teams. Source: The Bridge Club. Massacar discussed how … [Read more...]
The power of retention and post-sale nurturing
Sales! For many this is a four-letter s-bomb. Don’t panic. Consider how you feel when the service department calls you to see how your car is acting after a repair or when the dentist calls you to see how you’re feeling after a procedure. Consumer retention is the key to both happy customers and a healthy bottom line in any business. Source: Inc., March 19, 2018. Given … [Read more...]
A different perspective helps
I write a regular sales column for distribution reps. It recently occurred to me animal health pros, especially associates in a veterinary practice may benefit from what that I share with distribution reps. My February 2018 column in Vet-Advantage magazine is a good example. Source: Vet-Advantage, February 2018. Act like a customer Act like a marketer Act like an … [Read more...]
Create a growth culture, not a performance-possessed one
Tony Schwartz discusses the challenges of performance cultures, the impact on employees and challenges to sustaining success. Instead he advocates a growth culture that blends individual and organizational components: An environment that feels safe, fueled first by top by leaders willing to demonstrate vulnerability and take personal responsibility for their shortcomings … [Read more...]
Rising veterinary salaries are NOT driving up the cost of care
Fred Ouedraogo, PhD, and Michael Dicks, PhD, examined the veterinarian income trends and the potential impact of multiple factors, including the demographics of today’s veterinarians, veterinary income trends and practice ownership. They determined that when accounting for inflation, veterinary incomes have actually been declining for two decades. Source: DVM360, March 19, … [Read more...]
Technology is NOT a replacement for communicating in person
Scott Mabry shares, “I believe we are in danger of slipping unaware into a blurred and frantic pattern of digital interaction while forgetting that behind these tools are human beings.” Amen! Source: Soul to Work, March 15, 2018. Despite the convenience of the quick text or e-mail, leaders and staff still need to talk in person to avoid misunderstandings and build … [Read more...]
New study says social media doesn’t isolate people
A new study from the University of Kansas finds that spending time on social media networks doesn’t leave users feeling isolated or lonely. Published in the journal, “Information, Communication & Society,” the study concludes that using social media offers no evidence of losing face-to-face communication with friends and family. The KU researchers followed this with a … [Read more...]
Emotional support animals probably don’t do anything for anxiety
People have been traveling with emotional support animals for years, claiming they serve a mental health purpose. But the scientific case for comfort animals is very weak, according to this Prevention article. “These animals provide the sole purpose of emotional support,” says Molly Crossman, a doctoral student in clinical study at Yale University who authored a study about how … [Read more...]
5 steps to safely remove ticks from dogs
Kate Eldredge, LVT, shares five steps to remove ticks from an animal. Note her reference about saving the tick for identification or testing. Remove the tick Clean the bite area Check for more ticks Review your preventatives Schedule blood work to check for tick-borne diseases Source: Whole Dog Journal, March 2018. It’s hard to say which is worse: running … [Read more...]
Cushing’s disease in dogs; let’s review
Jackie Brown reviews the basics of Cushing disease signs, diagnosis and treatment. She says it is caused by one of three things: A tumor on the pituitary gland at the base of the brain (this gland is responsible for telling the adrenal glands to secrete cortisol). This type of Cushing’s disease is pituitary-dependent hyperadrenocorticism (PDH). The most common cause of … [Read more...]
Demographic shift in pet ownership
Millennial pet ownership has surpassed baby boomers, according to a December 2017 Packaged Facts report on pet food in the U.S. The report also states that millennials account for 35 percent of all pet owners. Approximately 66.8 million households, which is more than half of U.S. households at 54.6 percent, owned pets in 2017. Source: Petfood Industry, March 8, 2018. … [Read more...]
Discount your services. Discount yourself.
Sarah Wooten, DVM, hits the nail on the head in this article. Not only do frequent discounts in the heat of the exam-room moment bring down the value of your services, they lower the value of every other veterinarian’s work. Source: Veterinary Economics, March 1, 2018. One of the most important things we can do is to charge what our services are worth. Discounting estimates … [Read more...]
Forward appointment booking; just do it!
We EXPECT to leave our doctors’ and dentists’ with the next appointment in hand. This was not a common practice 20 to 25 years ago. It took time to make that discussion an expectation rather than a suggestion. This booking concept was first proposed for veterinary practices in 2015 by AAHA and Partners for Healthy Pets, among others. There is little evidence that it is … [Read more...]
The nervous horse; a book excerpt
In this excerpt from “Passing it On: A Continuing Journey Into Honest Horsemanship,” author Tom Moates shares horse Jubal’s tendency for a major meltdown and how he coaxes the gelding back to sanity. Horse owners will appreciate this story and the links to additional resources. Source: AQHA Daily, March 19, 2018. The strong magnetic attraction people experience for Jubal is … [Read more...]
New cattleman products gallery
Learn about select products intended for the cattle industry – ranging from new technology and new medicine to tools of the trade that can help cattle producers do their work with more efficiency and convenience. Source: Progressive Cattleman, March 2, 2018. Progressive Cattleman staff members update new products quarterly. New products gallery – March 2018 – … [Read more...]
Engagement, experience and relevancy highlight Bridge Club activities
We posted the sell-out results of the Bridge Club event that focused on the Veterinary Nurse initiative last week. Bridge Club founder, Catherine Haskins, summarized audience interactions and Ken Yagi’s responses for AHD: The big question asked by the community was “why?” According to Yagi, the effort started with many veterinary technicians asking how the profession could … [Read more...]
Trich is nasty and costly
Cattle producers work hard to avoid BVD and respiratory disease, but trichomoniasis can cost a lot more than treatments for these issues, often cutting the calf crop by half or more, if not corralled. Trich is caused by a tiny protozoan parasite, Tritrichomonas foetus. In cows. The parasite colonizes in the vagina and uterus. In bulls, it colonizes or lives in epithelial folds … [Read more...]
Clean up to reduce stable fly population
The manure and waste hay from a single feeding site can produce more than 1 million stable flies. On a smaller scale, the same thing happens on acreages or in backyards where manure and feces have piled up over the winter. Stable flies are also known as biting house flies and are slightly smaller than house flies. Source: Beef, March 8, 2018. Data from the “Managing Stable … [Read more...]
Rabbits die by the hundreds in Canadian city
Experts in British Columbia are advising rabbit owners to be cautious as the number of dead rabbits infected with rabbit haemorrhagic disease (RHD) increases. The disease, caused by a calicivirus is native to domestic rabbits of European origin and pet rabbits are at risk, but not other animals. “I would be very careful if I had a domestic rabbit,” said Helen Schwantje, DVM. … [Read more...]
Dog flu is as mobile as we are
It’s unknown how many dogs have been affected by canine influenza because it isn’t a reportable disease in the U.S. Lack of testing is one reason it’s unclear how many have the virus. Canine flu spreads in one of two ways: movement of infective dogs between communities and movement of contaminated people between dogs. So, canine influenza may be considered a lifestyle disease … [Read more...]
Nationwide reveals annual cost of common health conditions
Canine periodontitis and feline diabetes are the most expensive health conditions to treat, according pet insurer Nationwide. It identified the top 10 medical conditions that affect dogs and cats and their associated costs. Here’s a sample: Top 3 of 10 most common medical conditions for dogs Atopic or allergic dermatitis – average cost to treat: $255 Otitis externa – … [Read more...]
Self-management is a long-distance race
This is the work of self-management: building the intellectual, emotional and behavioral muscles to modulate our thoughts, emotions and reactions to triggers that lead to ingrained behaviors. This change doesn’t happen overnight after our big epiphanies. Source: Key Step Media, February 2018. With the right skill-building, supports, and self-discipline, we can build new … [Read more...]
Lead from where you are
It is time to update our thinking, asserts Christina Folz. She offers some tips to help you succeed as a leader: Accept failure Accept who you are Build relationships early Question everything Find people who challenge you Take initiative Source: HR Magazine, December 12, 2017. We live in a world where “traditional authority has less and less currency, … [Read more...]
Dogs favor baby talk
A new study by researchers at the University of York in England shows that the way we talk to our dogs plays an important part in building relationships with them, similar to the way that talking baby talk to infants helps them bond with adults. Source: AAHA NEWStat, March 7, 2018. Previous studies on how humans communicate with dogs suggest that using dog-directed speech … [Read more...]