An analysis of AVMA's electronic membership database of 113,394 veterinarians living in the United States in 2018 reveals important statistics that can help animal health pros better understand their customers. For example: women (61.7%) outnumbered men (38.2%), 9% of veterinarians were in private clinical practice the most prevalent generational group was … [Read more...]
Pet economy estimated to balloon to $75 billion in 2019
Denise Power highlights the surge in spending on pets. She outlines perspectives from Petco, Walmart, APPA, TD Ameritrade, Realtor.com, Bark and several specialty dog food companies. What we see happening is a transition from pets being ‘man’s best friend’ to ‘family’s favorite child.’” – Nick Konat, Petco Source: CO, U.S. Chamber of Commerce, July 9, 2019. Link. Expect more … [Read more...]
Set up new hires for success
Too often we hire a new employee and then satisfied, rush to catch up with what we left undone. But, research shows being systematic in onboarding brings new employees up to speed 50 percent faster. This means they can more quickly and efficiently contribute to achieving desired goals. Effective onboarding also dramatically reduces failure rates and increases employee … [Read more...]
Oxygen delivered to dogs via face masks effective
Researchers enrolled 20 health dogs of mixed sex and breed in a randomized crossover study to compare face-mask oxygen supplementation to flow-by oxygen supplementation. The latter proved more effective. Source: Taylor & Francis Online/New Zealand Veterinary Journal, Volume 67, 2019. Link. “Oxygen supplementation delivered using a face mask was more effective at … [Read more...]
Wound cleaning. Get the hose!
David Ramey, DVM, was surprised that there have actually been a number of studies completed on irrigating wounds with tap water. He provides a fun review of why grabbing the garden hose in the stable is good medicine. Source: Horse Network, July 3, 2019. Link. Ramey says he loves it when science supports what most people do anyway. If you’re dealing with a fresh wound, I’d … [Read more...]
The importance of a good apology
New research reveals a formula for communicating an apology that increases customer satisfaction and loyalty after a service failure. . . . the inevitable customer crisis can become one of your best opportunities to deepen customer commitment—if you handle the failure properly. Source: Sales and Marketing Management, May/June 2019. Link. Tim Riesterer shares research results … [Read more...]
8 tips to expand your reach with Instagram
With the rising use of Stories on Facebook and Instagram, these tips about how to create effective Instagram Stories and Stories ads may help hone your strategy for the greatest return. Facebook reports, “1 in 2 people surveyed say they have visited a website, and 31% have gone to a story to buy a product/service as a result of seeing it first in Stories. This is good reasoning … [Read more...]
10 tips for improving your remote conversations
John R. Stoker discusses the challenges of remote workers. What he shares also applies to remote discussions with customers. Because we are not working with these people in a face-to-face environment, we are forced to communicate by text, email, phone, internet or teleconference. The most challenging types of communication occur without being able to either see the person … [Read more...]
Opinion – Human infection control. Progress worth watching and applying.
The need for increased infection control in animal clinics is equally as important as it is in human hospitals. In addition to protecting patients, managing infection possibilities also protects staff and doctors. Animal health pros can learn from the discussion about the results of infection control management in human hospitals to identify areas that need improvement in … [Read more...]
Vet colleges partner to improve vet education
A digital education platform to house educational resources and teaching tools for use by veterinary faculty around the world is in the planning stages. The educational resources and teaching tools will initially focus on herd health management and infectious disease epidemiology, emphasizing emerging diseases, disease management, outbreak investigation, biosecurity, veterinary … [Read more...]
Many common household cleaning products are NOT SAFE for dogs
Please take time to review this information! The articles reference popular cleaners that contain toxic ingredients. Studies show the dangerous effects of some common cleaning products on dogs. These include data on pets which showed that Fido and Fluffy are not immune to chemicals and that many cleaning products are not pet safe. There are many, many cleaning products on … [Read more...]
FDA approves ProHeart® 12 (moxidectin) for prevention of heartworm disease in dogs
ProHeart 12 (moxidectin) extended-release injectable suspension for dogs 12 months of age and older for the prevention of heartworm disease caused by Dirofilaria immitis for 12 months had been approved by the FDA. ProHeart 12 is also approved for the treatment of existing larval and adult hookworm infections. Source: FDA, July 2, 2019. Link. The ProHeart® 12 formulation is … [Read more...]
RFID is it for USDA’s mandatory animal disease traceability. Deadline is January 21, 2023.
The pressure is on fruit and vegetable growers all over the world to implement traceability systems in the next 12 months. USDA’s Gregory Ibach believes the meat industry will be next on the traceability agenda. USDA took another step toward enhancing the nation’s mandatory animal disease traceablity (ADT) program by requiring official electronic radio-frequency identification … [Read more...]
Road trip! What about the cat?
Traveling with cats requires more planning than without, but cats can be fun travel mates. The author shares these planning tips: Find a pet-friendly hotel Make reservations by phone Inspect your hotel Make the cat feel at home Source: Modern Cat. Link. INSIGHTS: Consider this content for newsletters, blog posts and social media. Be sure to add information … [Read more...]
Amazon goes to the dogs
More than 7,000 dogs are registered to come to work at Amazon’s offices in Seattle. That’s 1,000 more than last year. They’re supported by Amazon policy, on-site dog parks, doggy day-cares and a multitude of pet-friendly bars and restaurants in the surrounding neighborhood. Dogs can even get flank steak or venison for lunch. Source: Los Angeles Times, June 21, 2019. Link. … [Read more...]
Banfield adds telehealth tool, VetChat
Actress, author, singer and comedian Jane Lynch (Glee, Best in Show) is helping warn people about the dangers of seeking out random advice about their pets’ health from the internet. Her work coincides with Banfield’s launch of VetChat, a 24-hour veterinary advice platform, to wellness plan participants. Source: DVM 360, June 20, 2019. Link. Banfield has presented the new … [Read more...]
Networking – the right thing to do for your practice
Veterinary medicine is subject to more competitive pressure today than ever before. While it may be a foreign concept to many in the industry, your survival depends on you becoming competitive. Networking can help you by interacting with other successful business people in your community. Here are five tips that will start you on the way to becoming an expert … [Read more...]
Climate changes expand the distribution of diseases
Some experts fear climate change is expanding the distribution of diseases that can sicken or even kill dogs, putting more of them at risk for diseases their owners have never had to deal with, according to Elizabeth Weise’s report. The biggest spread in heartworm disease in the United States certainly followed the 2005 national distribution of dogs due to Hurricane Katrina.” … [Read more...]
Bad moods, venting and yelling
The hurrier I go the behinder I get!” – White Rabbit, Alice in Wonderland by Lewis Carroll. Our VUCA world < link > routinely challenges us. As frustration mounts, so do the tendencies to express our feelings outwardly or bottle them inside. This collection of articles speaks to managing through challenging times. 9 Mental-health experts on the strategies they use to … [Read more...]
The flies have it!
As summer kicks off, Travis Meteer reviews four main types of flies that bother livestock. Wet spring conditions have provided favorable breeding conditions and we’re likely to see considerable fly pressure through the summer months. Cattle facilities are not the only places flies are nuisances. Meteer’s strategies for control apply to urban and suburban locales, as … [Read more...]
Middle-aged users drive social media use
You’re just as likely to use social media if you are 35 to 54 years old or if you’re under 35 years old. This shift and other insights in the Social Habit report from Edison Research, is important to practice marketers who promote their clinics via social media. Instagram and Snapchat users are typically younger, but those older than 34 outnumber youngsters on Facebook, … [Read more...]
Veterinary practice consolidation demystified
Under current trends, consolidation of veterinary practices will continue until just three or four companies control 60% or more of the market. Michael Dicks, PhD, and Melissa Maddux, DVM, provide a detailed commentary on the progression of corporate ownership of practices and the rationales for clinic evaluations, strategies and needs of various types of practice group … [Read more...]
Meet Gen Fur, the biggest growing target market
Jeanne Shields says to forget Gens X, Y and Z. The biggest growth market is what she calls Gen Fur. Shields sites a recent article from Forbes < link > that features metrics that confirm the explosive growth of the pet industry. The new generation of pet owners embraces pet ownership with enthusiasm and spares no expense in treating their pets like family. Source: … [Read more...]
PetInsuranceInfo.com to help pet owners learn about, compare pet insurance
LifeLearn Animal Health announced the launch of PetInsuranceInfo.com < link >, a new pet insurance education website. It can help pet owners learn about what pet insurance is, what it isn't and the questions they need to ask prior to buying a policy. The site also allows pet owners to easily compare quotes from different pet insurance companies and find the coverage that … [Read more...]
Call the vet! Rural America needs help
Betsy Freese, executive editor of Successful Farming and a veterinarian’s wife, writes about the dearth of veterinarians in rural areas came to be and how we can fix the situation. From documenting the realities of underserved communities to 16 unvarnished trends about veterinary medicine, she puts the names and faces and with the intestinal fortitude it takes to be a … [Read more...]
Opinion – Keyboards could become obsolete with AI
Artificial intelligence (AI) seems more like an oxymoron than reality. Weird e-mails, robocalls and web pop-ups are already the products of rudimentary AI applications, as well as Siri and Alexa. Ian Heller offers considerations about AI being used in ordering and replenishment platforms. It is worth thinking about in the context of inventory replenishment and … [Read more...]
Opinion – It’s the little things that count
Every so often, it is valuable to challenge the way we’ve always done things. Small adjustments or fixes can yield sizeable results. The article about Walmart’s stools is a fine example of how something simple can improve results. Consider taking some time in the next team meeting to identify three things that aren’t easy or handy. Then plan to address each one at the next … [Read more...]
Opinion – virulent Newcastle disease in CA; lessons in contagious containment
An estimated 100,000 backyard chicken locations are at risk as Newcastle disease spreads in California. Efforts to educate owners have mostly failed. This has created the need to euthanize all chickens in entire neighborhoods to stop the spread of the disease. All of L.A. County and parts of San Bernardino and Riverside counties have been under quarantine for months . . . To … [Read more...]
Tick, tick, tick . . . TICK!
The range of ticks is expanding, more diseases spread by ticks are being identified, and new species are being introduced to the U.S. by global trade and travel, writes Judy Stone. The expansion of Lyme and other tick-borne diseases appears related to two major factors: a) climate change and, b) forest fragmentation. Humans and animals are challenged. Source: Forbes, May 29, … [Read more...]
Listen to employees and avoid complacency and indifference
There are many possible reasons why a person may choose to quit his or her job. There could be another job offer. They may be starting up their own business. Or maybe they may simply care too much for the organization they are resigning from. Source: LinkedIn, June 5, 2019. Link. “While some organizations aggressively pursue solutions, some organizations have a way of … [Read more...]