Keeping with the advancing digital communications, JAVMA is developing a space within their journals for articles that are centered around a clinical video, but also include the hallmarks of a scientific paper, such as an abstract, references and study objectives. As a clinician, I’ve often read peer-reviewed articles on a novel technique and wished for an easier way to … [Read more...]
Develop an opportunity mindset
We experience fear as displeasure, and we experience excitement as pleasure. It follows that we move toward situations that provide pleasure and we avoid situations that provoke displeasure. Source: Giant Leap Consulting, January 2024. Link. . . . create a field of excitement where employees are more apt to face challenges than shirk them.” INSIGHTS: Consequences are … [Read more...]
Vets identify 4 barriers to pet food nutrition communication
Commentary Four main barriers may hinder communication about nutrition between pet owners and vets, according to research published in JAVMA <Link>. Time Misinformation and information overload Pet owners’ apprehension toward new information Veterinarians’ confidence in nutrition knowledge and communication skills Collecting diet and treat information … [Read more...]
Are cross-selling and personalization now the same?
We are in the midst of a software revolution, writes Armondo Roggio. He shares perspectives on the rapid changes in e-commerce marketing approaches fueled by ever-evolving AI which is blurring the lines between personalization and cross-selling. He warns marketers to avoid putting merchandising on auto-pilot and allow an AI to take over. The better AI becomes, the more blurry … [Read more...]
Social media calendars help plan clinic outreach
Consistency, relevance and authenticity are key to fostering lasting relationships with your audience in the digital landscape, writes Adam Christman, DVM, MBA. His article is good guidance for veterinary clinic teams to help them avoid knee-jerk posting. A content calendar serves as a road map, enabling veterinary hospitals to plan their social media content systematically.” … [Read more...]
Fixing broken workplace culture
There is an overwhelming sense that work and the underlying relationships between employers and employees are fundamentally broken, writes Aki Ito. She says neither employers nor employees feel they're getting what they expect from the other. Ito presents mutuality and reciprocity as key elements of the psychological contract which generates the kind of trust and loyalty … [Read more...]
Worth a Glance – January 18, 2024
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 11, 2024. Link. Most read post(s) from the January 11th AHD Bulletin – Understanding active listening and distractions. Link. The pros and cons of servant leadership. Link. 22 team-building activities and games for 2024. Link. ============================================ Study: Antibiotics … [Read more...]
Swine herd biosecurity can reduce the incidence risk of PRRS
The industry can keep PRRS at bay, says Scott Dee, DVM, MS, PhD. The results of a two-year retrospective study provide confidence that improvements in swine herd biosecurity can reduce the incidence risk of PRRS. He shares the importance of next-level biosecurity and relates it to all group housed animal settings. Biosecurity is a people business. If people don’t follow the … [Read more...]
Dual-sexed chickens; half male, half female
Roughly one in every 10,000 chickens is a gynandromorph or dual-sexed chicken. Gynandromorphism has been reported in insects, birds and crustaceans, but not in other species. Although uncommon, in chickens isn't extremely rare. Source: Backyard Poultry, March 2019. Link. The current prevailing theory is that bilateral gynandromorphism starts at the very beginning of cell … [Read more...]
Disposing of dead poultry
Ann Accetta-Scott shares the importance of biosecurity when disposing of birds that have died due to disease or illness. Acknowledging geographic differences in laws, she describes burying, burning, off-site incineration, landfill and composting methods of disposal. This topic is especially relevant with the current prevalence of avian influenza infections. . . . proper dead … [Read more...]
Increased risk of histomoniasis outbreaks in turkeys when chickens are close
A study published in The Journal of Applied Poultry Research and led by scientists at North Carolina State University suggests that having a broiler-breeder chicken farm within one mile of a turkey farm increases histomoniasis risk significantly. The protozoan Histomonas meleagridis, causes histomoniasis which is also known as blackhead disease. The risk of disease … [Read more...]
Cold weather challenges arthritic horses
Barometric pressure is added as a contributing factor to equine joint stiffness that accompanies colder weather joint issues. The author makes recommendations including keeping horses moving, proper shelter and involving veterinary support for those horses experiencing lameness. Source: EQUUS, January 8, 2024. Link. … [Read more...]
Decision making in severe equine asthma. Diagnosis and monitoring.
The authors of this paper developed a flow-chart to help equine practitioners in the process of decision making associated with diagnosing and monitoring SEA. To improve diagnostic and treatment accuracy they present various tests that help monitor the occurrence of pathological changes, such as mucus accumulation and bronchial smooth muscle hypertrophy secondary to the … [Read more...]
6 things to know about pet-safe ice melts
Contains Commercial References All ice melts pose some kind of risk to our pets. Those considered pet-safe contain urea or magnesium chloride are considered slightly safer but may still cause gastrointestinal upset such as vomiting or diarrhea and may not be as effective in melting ice and snow. Rock salt, sodium chloride, is one of the least pet-friendly ice … [Read more...]
How the No-Kill movement betrays its name
A neighborhood overrun with cats is a spectacle of contradictions, writes Jonathan Franzen. He shares the pros, cons, controversy and politics surrounding feral and outdoor cats. By keeping cats outdoors, trap-neuter-release policies have troubling consequences for city residents, local wildlife—and even the cats themselves.” Source: The New Yorker, December 25, 2023. Link. … [Read more...]
Lenticular sclerosis or cataracts?
The eyes of aging dogs often show a blueish haze as old lens fibers degenerate and new fibers are laid down. Eileen Fatcheric, DVM, explains the importance of distinguishing between lenticular sclerosis and the advancing blindness caused by cataracts. Her article is good content for social media and newsletters as some dogs live longer than previous generations. Source: … [Read more...]
Cell phone addiction, how it impacts our relationships
Commentary It irks me when a customer service person interrupts an in-person interaction to answer the phone. Now, cellphones are an insidious part of our culture and impact our ability to have authentic in-person interactions in business and our personal lives. Simon Sinek shares the psychological power smartphones signal when visibly present and signs of phone … [Read more...]
Brands share feeding fundamentals for puppies and kittens
The puppy and kitten diet market is replete with brands. Glenn A. Polyn shares insights from various brands on the nutritional needs of puppies and kittens in this article. Consistent delivery of nutritional elements that support steady growth and managing feed timing and volume are common to most brand messages. Polyn advocates for retailers to become more knowledgeable about … [Read more...]
11 senseless cat owner sins with safer alternatives
Catster’s vet team shares 11 senseless cat owner sins. They outline things cat owners should never do or even think about doing. Share the article on social media and in newsletters to drive home common safety and health issues. Source: Catster, January 9, 2024. Link. … [Read more...]
Helping maintain comprehensive oral-care habits
Includes Commercial Content Pet oral hygiene is often overlooked and considered post dental problems. Oral care is gaining attention and retailers have many options to support it as a health and wellness category. Combining efforts with local veterinarians is good business and timely as National Pet Dental Health month promotions begin in February. Source: Pet Business, … [Read more...]
Naturally slimmer versus naturally bulkier cats
More than half of cats are overweight and 25 percent are obese, according to this article. The author shares cat breeds and their tendencies to be thin or overweight. There’s also information about how much to feed cats and conditions that cause weight gains or losses. Source: Animaltalk Magazine, January 15, 2024. Link. INSIGHTS: Cat owners are known to devour cat … [Read more...]
Purina unveils 2024 Pet Care Innovation Prize winners
Pet care startups from the U.S., Canada and Australia have been named finalists for the eighth annual Pet Care Innovation Prize powered by Purina. The first round winners brought innovations across the spectrum of pet care products and services including pet enrichment toys; a toothbrush designed specifically for a cat’s anatomy; alternative protein and allergy-friendly pet … [Read more...]
IBPSA Fast Bites – January 15, 2024
OSHA log reminder, PetSmart evolving employee engagement, PR and AI for small business, rural area volunteers, meeting changes as a small business, grooming growth supported by brands and more . . . Source: IBPSA Fast Bites, January 15, 2024. Link. Also see: IBPSA addresses new canine respiratory illness, IBPSA, January 16, 2024. Link. To prevent infected dogs from … [Read more...]
Leadership or sales tactics
The most successful sales reps use leadership skills instead of typical sales tactics to achieve and maintain their level of success. Remember that everyone is a customer.” – Patrick T. Malone Source: Vet Advantage, December 2023. Link. Giving your customers permission to complain creates a comfortable relationship that leads to a sustainable competitive … [Read more...]
How companies are supporting employees experiencing menopause
Commentary One statement in this article defines the importance of the topic it covers. “By 2025, there will be over 1 billion people worldwide experiencing menopause.” Organizations that take employee well-being seriously realize that getting ahead of conditions like menopause reduces an incredible burden on their workforce and can improve the bottom line say the … [Read more...]
How much automation is too much?
Commentary Self-service phone options offer streamlining for businesses and customers. BUT, when these options require multiple prompts, take two minutes or more and end without the ability to talk to a human, the customer service experience suffers. Digitization provides important advancements in providing better veterinary medicine and patient outcomes, but animal owners … [Read more...]
Worth a Glance – January 11, 2024
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 4, 2024. Link. Most read post(s) from the January 4th AHD Bulletin – Will we be ready? Introducing Gen Alpha. Link. Cat takes exception to coyotes attacking the family dog (video). Link. Communication – a critical skill for success. Link. … [Read more...]
Beef on dairy, the perfect cross
The average number of milk cows for the nation's total dairy herd remains level <Link>. To produce milk a cow must have a calf whether the calf is desired or not. So, dairy producers eager to create a valuable calf have the beef-on-dairy revolution booming. These crossbred animals are making a considerable contribution to meat cases, thereby driving research on producing … [Read more...]
Skinny horses can founder, too
Low levels of adiponectin, a hormone from fat deposits, reflect an increased risk of laminitis. Traditionally thought to be a problem in obese horses, new study results show that obesity is not a reliable indicator of laminitis risk and poor metabolic health. Body condition score alone should not be used to assess metabolic risk factors in horses: thinner horses may still have … [Read more...]
AHS resource for heartworm prevention
Animal health pros need to keep beating the drums about preventing heartworm. Prevention nonadherence remains prevalent in the U.S. The incidence of heartworm disease has continued to rise in previously known hot spots, but also in unexpected locations with previously low heartworm rates <Link>. Short articles like this one from the American Heartworm Society make good … [Read more...]