For veterinary teams, product developers, investors and strategists, the message is clear: cats are here to stay and they're driving measurable industry growth, writes Jill Lopez, DVM. One of those sharing insights on the new 2025 CATalyst Feline Market Insights Report (Volume 1), she notes cats are gaining a growing share of pet ownership and that feline visits are up in the … [Read more...]
Worth a Glance – May 8, 2025
Last week’s AHD Bulletin – Animal Health Digest Bulletin, May 1, 2025. Link. Most read posts from May 1, 2025 AHD Bulletin – Chewy Health president shares 3 trends revolutionizing pet healthcare. Link. Extended colostrum feeding adds $500 per heifer, slashes treatment costs, boosts lifetime milk. Link. New lifestage infographics-pet owner education, identify … [Read more...]
Three 3 rules of three for successful communications
When you convey information, don’t rattle off a list of 47 things the listener must understand. All good things come in threes, writes Mike Figliuolos. Communicating in threes like “stop, look, and listen” from childhood makes remembering easier. Source: thoughtLEADERS, LLC®, LinkedIn, May 7, 2025. Link. Threes work. They’ll help your communications. They’ll make your ideas … [Read more...]
Sovereignty comes from behind to win muddy Kentucky Derby
Sovereignty charged past race favorite Journalism down the stretch to win a muddy 151st Kentucky Derby by 1 1/2 lengths in front of 147,406 onlookers at Churchill Downs in Louisville. The victory was a first for all of Sovereignty’s connections <Link>. All 19 of those horses are descended from Secretariat <Link>. Source: NBC Sports, Facebook. Link. … [Read more...]
Where are the horses in the U.S.?
The map from the 2022 USDA Agricultural Census can help animal health pros visualize where the majority of horses live in the U.S. Wild and feral horses are likely not captured in this population depiction. The American Horse Council estimates that there are about 6.6 million horses currently in the U.S. <Link>. Source: Brandiwyne Tack & Feed, Facebook, April 19, … [Read more...]
ScribbleVet achieves SOC 2 Type 2 Compliance, validating data security in veterinary care
With cyber threats on the rise, SOC 2 Type 2 compliance ensures ScribbleVet's infrastructure meets enterprise-grade security requirements. Veterinary practices using ScribbleVet can confidently safeguard patient records and client data, mitigate risks associated with digital transformation, and meet regulatory and insurance obligations for data protection, the company … [Read more...]
PBI-Gordon Companies acquires TriviumVet
The acquisition of TriviumVet brings the addition of an innovative new product, Felycin®-CA1, to the PRN® Pharmacal portfolio of products. Felycin is the only FDA conditionally approved drug for the management of ventricular hypertrophy in cats with subclinical hypertrophic cardiomyopathy (HCM), one of the most common and life-threatening diseases in cats. TriviumVet adds … [Read more...]
Better feed, fewer burps: Scientists target dairy gas emissions
University of Florida research provides a different perspective on methane gas which is consistently under fire in the greenhouse gas dialogue. When cows’ stomachs make methane, they lose valuable energy that could otherwise be used to make milk or meat. Keeping methane in is better than having it come out. The researchers investigated a potential dairy cattle … [Read more...]
Tick control may be possible from exposed animals’ immune systems
Could it be? New Washington State University research reveals that animals like deer mice, rabbits and cattle can develop resistance to tick bites. And once they do, tick populations start to plummet. Ticks feeding on previously exposed animals were 23 percent less likely to reach adulthood, and female ticks that did survive produced 32 percent fewer larvae. Simulations … [Read more...]
Is it time to legalize horse slaughter in the U.S.?
Commentary Kudos to Sarah McNaughton-Peterson for addressing a volatile topic. As a horse owner, she is grounded in doing the best for her animals. Still she asserts, “there comes a time . . .” Her comment about culling practices is notable. With welfare issues top of mind, she reminds us that the Agriculture Improvement Act of 2018 classifies horses as livestock, of … [Read more...]
New survey shows horse owners underestimate disease risks
Content provided by Merck Animal Health A new survey of AAEP members builds on a 2023 survey of horse owners, where researchers sought to better understand of owners’ knowledge and awareness of biosecurity practices for preventing infectious disease in the United States. The results of both surveys reveal many horse owners underestimate infectious disease risks and only take … [Read more...]
What happens when a cat feels emotionally safe long-term?
An emotionally safe cat is surprisingly adaptable, writes Linnea H, BSc, Sociology. Despite the first photo showing a dog’s paws, her assertions on cats and trust are a worthy read. Those of us who grew up around free-range barn cats will recognize some of the behaviors she says indicate a cat feels truly at home. When they trust their environment and their people, new … [Read more...]
Mental health considerations for cats
We often see articles about the mental health and emotional benefits cats provide to us when we suffer with mental health issues. But do cats experience sadness? Wendy Hauser, DVM, shares what we need to know and consider when it comes to the mental health care of our cats in this article from the ASPCA® Pet Health Program. Hauser covers feline depression, anxiety and … [Read more...]
IBPSA Fast Bites – May 5, 2025
We noted: Adding a new independent pet services provider membership is a good opportunity for the pet services business. The May 14th member webinar on the essentials of Online Authority, what it impacts, and how to increase it. 2025 FedEx Small Business Trade Index Trends in doggy daycare accommodations undergoing upgrades Pittsburgh pet cremation business … [Read more...]
The economic case for saving human jobs
Commentary Already fatigued by the onslaught of AI-enabled communications, inquiries and robocalls, this article appeared to initiate thought beyond the current inconveniences. One would hope AI would eventually create more opportunities but Faisal Hoque shares a different perspective. How our societies and economies will deal with automation may have profound consequences … [Read more...]
How speaking slower influences consumer behavior
There’s nothing like having to constantly say, “What did you say?” Research by Jonah Berger, PhD, outlines the importance of speaking more slowly to become a more effective communicator. Key takeaways from this article include: Speaking slightly slower in social interactions makes people seem more empathetic. Training customer service agents and salespeople to speak … [Read more...]
Your brand
The most iconic companies—Nike, Apple, Harley-Davidson—rarely talk about themselves. Instead, they talk about what they believe. Source: LinkedIn, April 16, 2025. Link. Powerful brands don’t rely on aesthetics, they rely on emotion, writes René Rodriguez. Branding is how your customers feel about themselves when they engage with your brand.” INSIGHTS: Branding is the story … [Read more...]
Resources for Mental Health Awareness Month
May will bring a plethora of content on mental health as society continues to address and prevent challenges of the mind and emotions. Suicide is always top of mind, but being more aware and less polarized by “mental health” can help avert crises. Whether one-on-one or communicating with your constituents, consistency is important. We’re sharing a few resources in the links … [Read more...]
Worth a Glance – May 1, 2025
Last week’s AHD Bulletin – Animal Health Digest Bulletin, April 25, 2024. Link. Most read posts from April 25, 2025 AHD Bulletin – New guide to choosing a pet boarding facility. Link. April 25th. National hairball awareness day. Link. Selling the emotion. Link. MAVT Veterinary Technician licensure bill passed. Link. Environmental management key; … [Read more...]
Chewy Health president shares 3 trends revolutionizing pet healthcare
Mita Malhotra, president of Chewy Health, shares shifts in pet parent behavior she believes to be shaping the future of veterinary care: An increasing focus on preventative health Greater adoption of digital tools A stronger commitment to building trusted, long-term relationships with veterinary teams Source: Forbes, April 25, 2025. … [Read more...]
Reminder: Don’t bring home more than ribbons from shows
Fair and show season is here and Sophie Varner’s article reminds us of the importance of planning for animal biosecurity to protect our livestock investments before, during and after shows. The same goes for horses going to events or trail rides. AND . . . don’t forget to protect the pets that travel to shows and events. Veterinary teams can use Varner’s article as a … [Read more...]
The 4 lengths of horse’s feet
Here’s a situation where physics and trigonometry can benefit performance and horse welfare. Randy S. Luikart explains the thought processes defining four different lengths of the overall hoof: too short, protective, optimum and too long. He defines each and how they apply to different equine disciplines. The importance of shoeing each equine discipline varies on what and how … [Read more...]
Decoding a fly spray label
To effectively reduce the number of flies terrorizing horses, horse owners, retailers and veterinary teams need to identify and consider eight important elements from the various product labels available. The EPA tightly regulates label language. Know that the small print gives the types and levels of active ingredients, which vary from one fly product to the next. This … [Read more...]
Tracking health in mature and senior cats
Improving pet owner adherence to annual and semi-annual veterinary visits for mature or senior cats is an uphill battle for many veterinary teams. The research shared in this article is valuable if only to confirm what is already known about the importance of active, long-term health screening with laboratory testing. The study monitored the overall health of 259 mature or … [Read more...]
Dogs’ capacity for understanding human speech
A recent study conducted by experts at the Universities of Lincoln and Sussex highlighted how dogs listen attentively, even when we speak in a monotone voice, making them true participants in our conversations. The researchers referenced vocabulary, sounds and tone, including how dogs pick up on nuances in our speech, reflecting their understanding of our emotions. Source: … [Read more...]
New lifestage infographics support pet owner education and identify health needs
More than half of U.S. pet owners skip or decline needed veterinary care <Link>, according to a recent study. Veterinary care need not be out of reach for most pet owners, but educating them is required to improve adherence to important veterinary care. Two new infographics from ASPCA® Pet Health Insurance Program will help animal health pros discuss wellness and … [Read more...]
Pet influencers are increasing in popularity
There are about 3.5 million active pet influencer accounts globally dedicated to pet content. NBC News reports on the high earning potential of this niche business and how content creators say their passion is about more than the money. Source: NBC News, April 29, 2025. Link. … [Read more...]
Genetic testing: an expanding frontier
Genetic testing could be compared to the severe weather forecast statement, “Current conditions are right for _____.” Emily Singler, VMD, writes an overview of genetic testing saying the increase in available resources allows for further discoveries of genetic causes behind diseases and other physical or performance traits. New genetic testing options allow veterinary teams to … [Read more...]
IBPSA Fast Bites – April 28, 2025
IBPSA MBA Program postponed, growth in businesses that cater to high-end pet services, app seeks to build dog owner communities, subscription services, Tractor Supply’s pet pharmacy, bunnies promote proper pet care, petflation slowing, pet insurance growth stabilizing and more . . . Source: IBPSA, April 28, 2025. Link. … [Read more...]
How to work with your brain, not against it
It is often easier to obsess over the one thing you didn’t finish today than the 20 things you did, writes Charlie Gilkey. Explaining the Zeigarnik Effect, he says our brains treat incomplete tasks like a persistent alarm system, keeping them front and center until we handle them or explicitly tell our brain we’ve got this covered. This creates an exhausting cognitive drag. He … [Read more...]