The folks at FelineFam share insightful information in this video about where U.S. cats can safely roam. Well-narrated and filled with images of cats in the wild, it’s worth the time to view and consider for an industry integral to One Health, animal health, and wellness. Source: Feline Fam, April 2025. Link. [8:42] Commentary Shown on January 30, 2000, during Super … [Read more...]
Dog trainer’s graphic explains dog park risks
Veterinary teams understand the risks of popular dog parks. Dog trainer Angie Barber’s Instagram posts caught our attention, and we’re sharing this image with her permission. Consider using it to underscore the need for preventatives, along with the obvious safety and wellness concerns. Source: State of Mind Dog Training. Website <Link>, Instagram … [Read more...]
NASCAR goes to the dogs; Why many drivers bring their dogs to every race
When Shane van Gisbergen was offered the chance to move from Australian Supercars to NASCAR two years ago, he had one question: Can I bring my dog? And when we say dog, we really mean horse because Ronald is much closer to a small pony than he is to a large dog. Source: Los Angeles Times, May 12, 2025. Link. … [Read more...]
There’s no place for shock and prong in dog training
Contains commercial links Two professional organizations recently updated their policies. Only one made a commitment to reward-based training, writes Zazie Todd. She reviews evidence against aversive training and stances of various organizations noting these most recently: The International Association of Animal Behavior Consultants decided to rule out the use of … [Read more...]
IBPSA Fast Bites – May 12, 2025
Consumers don’t understand how small businesses contribute, capitalizing on pet parent psychology, outlasting small business shortfalls, validation-driven marketing and more . . . Source: IBPSA, May 12, 2025. Link. … [Read more...]
When it’s too late to prepare for the unknown and catastrophic
Whether you are a business owner or managing your personal life being prepared for those events that can’t be predicted is critical. Tom Seeko, CexP shares the various elements of preparedness in this article. It is a good read. Source: DVM 360, May 12, 2025. Link. The best gift to give yourself is to remove the “might-be-okay” and add certainty to your life so you can live … [Read more...]
Study: Employers hire for personality over capability
Employers often prioritize likability over skills during hiring, leading to higher turnover and reinforcing biases, according to research by Textio. The preference for likability over capability comes with real consequences, shares Tony Case. The Textio study reveals troubling patterns in how these likability assessments play out across gender lines. Female candidates are … [Read more...]
Being present
When communicating in-person, more than 90 percent of the message is in something other than the words used. Pay more attention to how something is said rather than focusing on what is said. Source: LinkedIn, April 23, 2025. Link. When someone feels seen and understood, not just heard, they're more likely to trust, engage, and respond. Be interested in others and others … [Read more...]
NAPHIA’s 2025 State of the Industry Highlights Report
Commentary There is a lot to digest in this 2025 report from NAPHIA for those interested in numbers*. In 2024, the overall penetration rate for pet insurance in the U.S. marketplace reached 3.92 percent (based on the population of 163.5 million pets). The top claims paid by dog or cat breed and the most common medical conditions are interesting. Source: NAPHIA, LinkedIn, … [Read more...]
How to better utilize vet techs
Commentary Yes, it’s another article on using veterinary technicians at the top of their license. We have found each iteration of this topic is helpful for animal health pros at all levels as we gain more understanding of opportunities and barriers in practices and various regions. Adrienne Kruzer, BBA, RVT, LVT, tackles this topic covering pros, cons, economics and more. … [Read more...]
The cost of ignoring pet insurance: a valuable lesson in preparedness
A cat owner reflects on a challenging experience with a pet cat by sharing how clear the stress and uncertainty of the situation could have been alleviated with pet insurance. Sharing what animal health pros know, she says, “Pet insurance provides peace of mind by ensuring that pets receive timely and necessary veterinary care without the added stress of financial … [Read more...]
Is the future of veterinary medicine feline?
For veterinary teams, product developers, investors and strategists, the message is clear: cats are here to stay and they're driving measurable industry growth, writes Jill Lopez, DVM. One of those sharing insights on the new 2025 CATalyst Feline Market Insights Report (Volume 1), she notes cats are gaining a growing share of pet ownership and that feline visits are up in the … [Read more...]
Worth a Glance – May 8, 2025
Last week’s AHD Bulletin – Animal Health Digest Bulletin, May 1, 2025. Link. Most read posts from May 1, 2025 AHD Bulletin – Chewy Health president shares 3 trends revolutionizing pet healthcare. Link. Extended colostrum feeding adds $500 per heifer, slashes treatment costs, boosts lifetime milk. Link. New lifestage infographics-pet owner education, identify … [Read more...]
Three 3 rules of three for successful communications
When you convey information, don’t rattle off a list of 47 things the listener must understand. All good things come in threes, writes Mike Figliuolos. Communicating in threes like “stop, look, and listen” from childhood makes remembering easier. Source: thoughtLEADERS, LLC®, LinkedIn, May 7, 2025. Link. Threes work. They’ll help your communications. They’ll make your ideas … [Read more...]
Sovereignty comes from behind to win muddy Kentucky Derby
Sovereignty charged past race favorite Journalism down the stretch to win a muddy 151st Kentucky Derby by 1 1/2 lengths in front of 147,406 onlookers at Churchill Downs in Louisville. The victory was a first for all of Sovereignty’s connections <Link>. All 19 of those horses are descended from Secretariat <Link>. Source: NBC Sports, Facebook. Link. … [Read more...]
Where are the horses in the U.S.?
The map from the 2022 USDA Agricultural Census can help animal health pros visualize where the majority of horses live in the U.S. Wild and feral horses are likely not captured in this population depiction. The American Horse Council estimates that there are about 6.6 million horses currently in the U.S. <Link>. Source: Brandiwyne Tack & Feed, Facebook, April 19, … [Read more...]
ScribbleVet achieves SOC 2 Type 2 Compliance, validating data security in veterinary care
With cyber threats on the rise, SOC 2 Type 2 compliance ensures ScribbleVet's infrastructure meets enterprise-grade security requirements. Veterinary practices using ScribbleVet can confidently safeguard patient records and client data, mitigate risks associated with digital transformation, and meet regulatory and insurance obligations for data protection, the company … [Read more...]
PBI-Gordon Companies acquires TriviumVet
The acquisition of TriviumVet brings the addition of an innovative new product, Felycin®-CA1, to the PRN® Pharmacal portfolio of products. Felycin is the only FDA conditionally approved drug for the management of ventricular hypertrophy in cats with subclinical hypertrophic cardiomyopathy (HCM), one of the most common and life-threatening diseases in cats. TriviumVet adds … [Read more...]
Better feed, fewer burps: Scientists target dairy gas emissions
University of Florida research provides a different perspective on methane gas which is consistently under fire in the greenhouse gas dialogue. When cows’ stomachs make methane, they lose valuable energy that could otherwise be used to make milk or meat. Keeping methane in is better than having it come out. The researchers investigated a potential dairy cattle … [Read more...]
Tick control may be possible from exposed animals’ immune systems
Could it be? New Washington State University research reveals that animals like deer mice, rabbits and cattle can develop resistance to tick bites. And once they do, tick populations start to plummet. Ticks feeding on previously exposed animals were 23 percent less likely to reach adulthood, and female ticks that did survive produced 32 percent fewer larvae. Simulations … [Read more...]
Is it time to legalize horse slaughter in the U.S.?
Commentary Kudos to Sarah McNaughton-Peterson for addressing a volatile topic. As a horse owner, she is grounded in doing the best for her animals. Still she asserts, “there comes a time . . .” Her comment about culling practices is notable. With welfare issues top of mind, she reminds us that the Agriculture Improvement Act of 2018 classifies horses as livestock, of … [Read more...]
New survey shows horse owners underestimate disease risks
Content provided by Merck Animal Health A new survey of AAEP members builds on a 2023 survey of horse owners, where researchers sought to better understand of owners’ knowledge and awareness of biosecurity practices for preventing infectious disease in the United States. The results of both surveys reveal many horse owners underestimate infectious disease risks and only take … [Read more...]
What happens when a cat feels emotionally safe long-term?
An emotionally safe cat is surprisingly adaptable, writes Linnea H, BSc, Sociology. Despite the first photo showing a dog’s paws, her assertions on cats and trust are a worthy read. Those of us who grew up around free-range barn cats will recognize some of the behaviors she says indicate a cat feels truly at home. When they trust their environment and their people, new … [Read more...]
Mental health considerations for cats
We often see articles about the mental health and emotional benefits cats provide to us when we suffer with mental health issues. But do cats experience sadness? Wendy Hauser, DVM, shares what we need to know and consider when it comes to the mental health care of our cats in this article from the ASPCA® Pet Health Program. Hauser covers feline depression, anxiety and … [Read more...]
IBPSA Fast Bites – May 5, 2025
We noted: Adding a new independent pet services provider membership is a good opportunity for the pet services business. The May 14th member webinar on the essentials of Online Authority, what it impacts, and how to increase it. 2025 FedEx Small Business Trade Index Trends in doggy daycare accommodations undergoing upgrades Pittsburgh pet cremation business … [Read more...]
The economic case for saving human jobs
Commentary Already fatigued by the onslaught of AI-enabled communications, inquiries and robocalls, this article appeared to initiate thought beyond the current inconveniences. One would hope AI would eventually create more opportunities but Faisal Hoque shares a different perspective. How our societies and economies will deal with automation may have profound consequences … [Read more...]
How speaking slower influences consumer behavior
There’s nothing like having to constantly say, “What did you say?” Research by Jonah Berger, PhD, outlines the importance of speaking more slowly to become a more effective communicator. Key takeaways from this article include: Speaking slightly slower in social interactions makes people seem more empathetic. Training customer service agents and salespeople to speak … [Read more...]
Your brand
The most iconic companies—Nike, Apple, Harley-Davidson—rarely talk about themselves. Instead, they talk about what they believe. Source: LinkedIn, April 16, 2025. Link. Powerful brands don’t rely on aesthetics, they rely on emotion, writes René Rodriguez. Branding is how your customers feel about themselves when they engage with your brand.” INSIGHTS: Branding is the story … [Read more...]
Resources for Mental Health Awareness Month
May will bring a plethora of content on mental health as society continues to address and prevent challenges of the mind and emotions. Suicide is always top of mind, but being more aware and less polarized by “mental health” can help avert crises. Whether one-on-one or communicating with your constituents, consistency is important. We’re sharing a few resources in the links … [Read more...]
Worth a Glance – May 1, 2025
Last week’s AHD Bulletin – Animal Health Digest Bulletin, April 25, 2024. Link. Most read posts from April 25, 2025 AHD Bulletin – New guide to choosing a pet boarding facility. Link. April 25th. National hairball awareness day. Link. Selling the emotion. Link. MAVT Veterinary Technician licensure bill passed. Link. Environmental management key; … [Read more...]