Livestock guardian dogs remain among the more effective non-lethal tools for reducing livestock predation when effectively managed, writes Bill Costanzo. Realistic expectations and adaptive management practices based on predation levels and predator type are needed. Owners must acknowledge the limitations of the dog or dogs. Source: AcreageLife, February 1, 2026. Link. LGDs … [Read more...]
From rabid raccoon to workhorse. Tame the practice phone
When three-fourths of prospects and clients use the phone, it deserves focus. In this article written for AHD, Rick Purnell shares recent Salesforce data and addresses generational avoidance of using the phone. 61 percent of customers prefer to speak to someone via phone when they need help 75 percent of customers believe calling a business will give them the quickest … [Read more...]
Veterinarians, pet owners under systemic strain, PetSmart Charities–Gallup study #2
Commentary By now, you’ve probably read plenty of industry takes on the results of part two of the PetSmart Charities–Gallup State of Pet Care Study <Link>. Or, you’ve seen articles in mainstream media emphasizing affordability of care for pets. Press releases and articles may sensationalize the findings below, but the study reveals much more than recalcitrant … [Read more...]
Why veterinarians recommend using a broker for pet insurance
This article is a good read for veterinary teams willing to promote pet insurance benefits but hesitant to direct pet owners to specific pet insurance brands. To support those discussions, Animal Health Digest created a “Pet Insurance Guide.” The guide is a free tool designed to save time, advance pet health insurance conversations, and highlight the benefits for clients, their … [Read more...]
KCAHC shares available resources at National Association of Agricultural Educators Conference
Commentary Momentum beyond metrics describes the experience KC Corridor representatives found when sharing workforce recruitment and educational resources available through the collective efforts of the Kansas City Animal Health Corridor and the exploreahcareers.com website. “We may never know exactly how many students choose animal health because of something they heard, … [Read more...]
25 ways to grab and hold customer attention, revenue
Commentary The collective promotional experiences of pet retailers and service providers are shared in this article. The takeaway from it is not whether the ideas shared are relevant for your business or locale, rather the ideas are local or community-centered. Source: Pets+, July 6, 2023. Link. INSIGHTS: Innumerable articles, experts and KOLs bemoan declining overall … [Read more...]
First consensus in veterinary medicine for diagnosing and monitoring CCDS
Canine Cognitive Dysfunction Syndrome, sometimes called “doggy dementia,” is common, but under-recognized. Early CCDS signs are subtle and often mistaken for normal aging. A consensus in veterinary medicine for diagnosing and monitoring CCDS as shared in this article, is a step toward practical, real-world diagnosis. Source: AKC Canine Health Foundation, January 13, 2026. … [Read more...]
AQHYA releases “AQHA Achieve,” a virtual knowledge contest for youth
Here’s a fun way to engage young horse enthusiasts in your community. Share this with your equine connections and remember to include local teachers, 4-H, FFA and equine group leaders. Include local media, as well. The three-phase virtual program from the American Quarter Horse Youth Association offers youth worldwide an accessible way to compete, learn and earn recognition. … [Read more...]
Good help is hard to find. Ways to attract, keep top farm employees.
Retaining exceptional employees in agriculture production requires innovative strategies that go beyond traditional compensation. Wesley Tucker shares strategies from a brainstorming session at The Executive Program for Agricultural Producers on how to link exceptional employees to the farm for the long haul. Source: Missouri Ruralist, January 26, 2026. Link. INSIGHTS: … [Read more...]
Rewriting the role of manager, team size, span of control
Although teams of over 25 are growing, most managers still lead relatively small ones, according to Gallup Workplace. Jim Harter shares that finding an optimal team size depends on how organizations answer these four key questions: How engaged is the team? How much time do managers spend on individual contributor work? Do managers have the right talent for the … [Read more...]
College women far outnumber men in law, medical, vet schools and it matters
Commentary This article adds depth to the ongoing discussion of how many DVMs to educate and how many institutions we need to do it. Woven into our industry’s discussions are gender pay variances, work-life balance, the expectations recent graduates have for daily work hours, full empowerment of veterinary technicians and the rural vet shortage. For those interested in … [Read more...]
PetSmart rolls out omnichannel veterinary support program
PetSmart is partnering with pet health platform Vetster to offer virtual veterinary support services at select stores in the U.S. The company says that through Vetster's secure medical platform, PetSmart associates can gain real-time access to licensed veterinarians where regulations allow. The services are meant to complement, rather than replace, in-clinic visits. Source: … [Read more...]
FelineVMA ‘s NEW Positive Reinforcement Training Educational Toolkit
The FelineVMA released a new Positive Reinforcement Training Educational Toolkit to help veterinary professionals and cat caregivers better understand how cats learn and how to encourage positive behaviors. It is designed to help educate cat caregivers on ways to positively reinforce good behavior while minimizing disciplinary techniques that could have adverse … [Read more...]
Feline veterinary care at a pivotal point to drive future practice growth, feline medicine
Findings from the CATalyst Council’s 2025 Key Feline Market Insights report point to a market at an inflection point. Shifting demographics, economics and innovation are converging to elevate feline care. The report identifies this period as one of sustained growth and rising strategic importance, even as overall U.S. veterinary visits declined. Source: businesswire, January … [Read more...]
NAVC’s 2025 VETTY Award winners
The 2025 VETTY Awards® Grand Prize winners include: BEST IN SHOW (FOR PROFIT) AWARD: “Galliprant - Playing with Fire” by Elanco Animal Health and BarkleyOKRP. Category: Campaign - B2B/Trade. BEST IN SHOW (NONPROFIT) AWARD: “KC Animal Health Corridor WORKFORCE Campaign” by Animal Health Corridor and JNA Advertising. Category: Campaign - New Product, Program or Service … [Read more...]
VMX: Stop, look, listen but rest
The first big industry convention and trade expo is vibrating at the starting gate for an estimated 30,000 animal health professionals. The adrenaline is palpable as attendees try to take it all in. I’m unable to join you, so here’s my perspective from nearly 20 years of attending NAVC’s premier expo: Manage your personal biosecurity. Every year, some people return with … [Read more...]
Mastering cat grooming
Cat grooming isn’t just about doing, it’s also about watching, listening and getting real-time feedback, says Lynn Paolillo, a master cat groomer. While teaching cat grooming to students, she shares that having another experienced cat groomer in the room doesn’t mean they are there to help you, but to increase the amount of brain power available for problem-solving. Source: … [Read more...]
Defining exercise that is satisfying for dogs
Includes Commercial Content Discussing the importance of exercise quality, Stephanie Vichinsky shares how the right kinds of exercise can help manage behavior issues and promote happiness in dogs. She references the hormonal benefits of quality exercise, which should resonate with dog owners. Consider borrowing some of her dialogue for those uncomfortable discussions with … [Read more...]
Understanding pet parents’ concerns about their pets
Calling it “petuition,” December 2025 work from Talker Research has found the average pet parent worries about how happy their pets are 11 times per day, and worries about their pets’ health 10 times per day. Key findings included: Ignoring meals (35 percent) Having mobility issues (34 percent) Scratching or self-grooming more often (25 percent) The research, … [Read more...]
Opportunity flows from where you focus your intentions and attention
Commentary This new year is not a fresh start. It’s the next chapter of continually improving the health and welfare of our animals and those who care for them. For many animal health pros, the horizon may be foggy as new annual plans are implemented, territories realigned, new management introduced and teams face staffing and goal changes. As we begin this year, we can … [Read more...]
Promoting regular vet visits for cats, even the healthy-looking ones
Commentary Few would argue this statement, “No matter their age or lifestyle, regular vet care matters and it can help cats thrive.” But getting owners of ostensibly happy cats to establish routine veterinary visits is a challenge our industry faces in 2026 and beyond. Communicating with cat owners is an important element of moving toward routine veterinary visits and … [Read more...]
Preparing for dental month promotional efforts
Commentary While promoting oral care at home should be an everyday objective during every exam, it is difficult for practices to get that done. VMX* is an excellent time to define your strategies for dental month and choose products to support them. Consider opportunities during dental month to feature oral care products and have them on hand. Addison Biological … [Read more...]
Worth a Glance – January 8, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, December 31, 2025. Link. ============================================== Top 10 AAHA Trends articles of 2025 Source: AAHA Trends, December 24, 2025. Link. Trends' first all-digital year was packed daily with news and features. It will be interesting to see how the AAHA Board’s vision for the future of … [Read more...]
This blog’s for you
Commentary There are numerous factors to consider as animal health pros work to improve and grow our industry. Each week, your AHD team focuses on delivering published content that has the potential to advance and improve narratives critical to serving animal owners, their animals and the people working in our industry. Last week we shared Stephen Covey’s Circles of … [Read more...]
Why more professionals are working through their golden years
Experts say economic pressures and a sense of purpose contribute to shifting ideas around retirement. A study from Morningstar found that approximately 45 percent of American households will run short of money in retirement. Baby boomers, on top of that, have a 52 percent higher risk of experiencing retirement shortfalls than other generations. Taylor Borden shares the … [Read more...]
Your brain’s middle finger to people-pleasing
We believe this article will resonate with many animal health pros despite its title containing the F word. Author, Ellen Scherr, LCPC, is a therapist who helps women navigate midlife transitions and the time when suddenly you can't tolerate anyone's BS. Scherr describes the neuroscience of why some individuals suddenly can’t pretend anymore and why women experience it more … [Read more...]
Perspectives, priorities, preparation on the eve of 2026
Commentary The holiday season is a time to affirm or adjust priorities. It is a time to look in the mirror, to embrace the most important relationships, and fortify ourselves for all that is predicted for 2026. In an increasingly complex world, distinguishing between what we can control, influence and merely be concerned about is crucial for maintaining focus and mental … [Read more...]
Growth in kitten adoption continues: changing lifestyles reshaping demand for feline veterinary care
Kitten adoptions remain above pre-COVID levels and provide positive opportunities for veterinary practices, according to Volume IV of the CATalyst Council 2025 Feline Market Insights Report <Link>. New kittens also mean many first-time cat owners who may not understand the importance of regular visits or how veterinary teams can help make those visits as low-stress and … [Read more...]
Alternatives to antibiotics for wounds in horses
Commentary, Sponsor Content We appreciate the intriguing review of One Health, natural/herb and gut-enhancing options for equine wound care in this article. It brings to mind the vast number of wound care products that are branded, licensed and manufactured without containing antibiotics or steroids. MAXI/GUARD® Zn7® Derm, manufactured by Addison Biological Laboratory, is … [Read more...]
Feline Dental Care brochure is new among FVMA resources for cat caregiver
We noticed FVMA’s announcement of their new Feline Dental Care brochure on LinkedIn <Link>. The new brochure comes on the heels of the newly updated Feline Veterinary Medical Association feline oral health and dental guidelines <Link>which provide clarity on early detection, radiography, and pain management. Click the link here to discover an abundance of … [Read more...]