Commentary The collective promotional experiences of pet retailers and service providers are shared in this article. The takeaway from it is not whether the ideas shared are relevant for your business or locale, rather the ideas are local or community-centered. Source: Pets+, July 6, 2023. Link. INSIGHTS: Innumerable articles, experts and KOLs bemoan declining overall … [Read more...]
First consensus in veterinary medicine for diagnosing and monitoring CCDS
Canine Cognitive Dysfunction Syndrome, sometimes called “doggy dementia,” is common, but under-recognized. Early CCDS signs are subtle and often mistaken for normal aging. A consensus in veterinary medicine for diagnosing and monitoring CCDS as shared in this article, is a step toward practical, real-world diagnosis. Source: AKC Canine Health Foundation, January 13, 2026. … [Read more...]
AQHYA releases “AQHA Achieve,” a virtual knowledge contest for youth
Here’s a fun way to engage young horse enthusiasts in your community. Share this with your equine connections and remember to include local teachers, 4-H, FFA and equine group leaders. Include local media, as well. The three-phase virtual program from the American Quarter Horse Youth Association offers youth worldwide an accessible way to compete, learn and earn recognition. … [Read more...]
Good help is hard to find. Ways to attract, keep top farm employees.
Retaining exceptional employees in agriculture production requires innovative strategies that go beyond traditional compensation. Wesley Tucker shares strategies from a brainstorming session at The Executive Program for Agricultural Producers on how to link exceptional employees to the farm for the long haul. Source: Missouri Ruralist, January 26, 2026. Link. INSIGHTS: … [Read more...]
Rewriting the role of manager, team size, span of control
Although teams of over 25 are growing, most managers still lead relatively small ones, according to Gallup Workplace. Jim Harter shares that finding an optimal team size depends on how organizations answer these four key questions: How engaged is the team? How much time do managers spend on individual contributor work? Do managers have the right talent for the … [Read more...]
College women far outnumber men in law, medical, vet schools and it matters
Commentary This article adds depth to the ongoing discussion of how many DVMs to educate and how many institutions we need to do it. Woven into our industry’s discussions are gender pay variances, work-life balance, the expectations recent graduates have for daily work hours, full empowerment of veterinary technicians and the rural vet shortage. For those interested in … [Read more...]
PetSmart rolls out omnichannel veterinary support program
PetSmart is partnering with pet health platform Vetster to offer virtual veterinary support services at select stores in the U.S. The company says that through Vetster's secure medical platform, PetSmart associates can gain real-time access to licensed veterinarians where regulations allow. The services are meant to complement, rather than replace, in-clinic visits. Source: … [Read more...]
FelineVMA ‘s NEW Positive Reinforcement Training Educational Toolkit
The FelineVMA released a new Positive Reinforcement Training Educational Toolkit to help veterinary professionals and cat caregivers better understand how cats learn and how to encourage positive behaviors. It is designed to help educate cat caregivers on ways to positively reinforce good behavior while minimizing disciplinary techniques that could have adverse … [Read more...]
Feline veterinary care at a pivotal point to drive future practice growth, feline medicine
Findings from the CATalyst Council’s 2025 Key Feline Market Insights report point to a market at an inflection point. Shifting demographics, economics and innovation are converging to elevate feline care. The report identifies this period as one of sustained growth and rising strategic importance, even as overall U.S. veterinary visits declined. Source: businesswire, January … [Read more...]
NAVC’s 2025 VETTY Award winners
The 2025 VETTY Awards® Grand Prize winners include: BEST IN SHOW (FOR PROFIT) AWARD: “Galliprant - Playing with Fire” by Elanco Animal Health and BarkleyOKRP. Category: Campaign - B2B/Trade. BEST IN SHOW (NONPROFIT) AWARD: “KC Animal Health Corridor WORKFORCE Campaign” by Animal Health Corridor and JNA Advertising. Category: Campaign - New Product, Program or Service … [Read more...]
VMX: Stop, look, listen but rest
The first big industry convention and trade expo is vibrating at the starting gate for an estimated 30,000 animal health professionals. The adrenaline is palpable as attendees try to take it all in. I’m unable to join you, so here’s my perspective from nearly 20 years of attending NAVC’s premier expo: Manage your personal biosecurity. Every year, some people return with … [Read more...]
Mastering cat grooming
Cat grooming isn’t just about doing, it’s also about watching, listening and getting real-time feedback, says Lynn Paolillo, a master cat groomer. While teaching cat grooming to students, she shares that having another experienced cat groomer in the room doesn’t mean they are there to help you, but to increase the amount of brain power available for problem-solving. Source: … [Read more...]
Defining exercise that is satisfying for dogs
Includes Commercial Content Discussing the importance of exercise quality, Stephanie Vichinsky shares how the right kinds of exercise can help manage behavior issues and promote happiness in dogs. She references the hormonal benefits of quality exercise, which should resonate with dog owners. Consider borrowing some of her dialogue for those uncomfortable discussions with … [Read more...]
Understanding pet parents’ concerns about their pets
Calling it “petuition,” December 2025 work from Talker Research has found the average pet parent worries about how happy their pets are 11 times per day, and worries about their pets’ health 10 times per day. Key findings included: Ignoring meals (35 percent) Having mobility issues (34 percent) Scratching or self-grooming more often (25 percent) The research, … [Read more...]
Opportunity flows from where you focus your intentions and attention
Commentary This new year is not a fresh start. It’s the next chapter of continually improving the health and welfare of our animals and those who care for them. For many animal health pros, the horizon may be foggy as new annual plans are implemented, territories realigned, new management introduced and teams face staffing and goal changes. As we begin this year, we can … [Read more...]
Promoting regular vet visits for cats, even the healthy-looking ones
Commentary Few would argue this statement, “No matter their age or lifestyle, regular vet care matters and it can help cats thrive.” But getting owners of ostensibly happy cats to establish routine veterinary visits is a challenge our industry faces in 2026 and beyond. Communicating with cat owners is an important element of moving toward routine veterinary visits and … [Read more...]
Preparing for dental month promotional efforts
Commentary While promoting oral care at home should be an everyday objective during every exam, it is difficult for practices to get that done. VMX* is an excellent time to define your strategies for dental month and choose products to support them. Consider opportunities during dental month to feature oral care products and have them on hand. Addison Biological … [Read more...]
Worth a Glance – January 8, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, December 31, 2025. Link. ============================================== Top 10 AAHA Trends articles of 2025 Source: AAHA Trends, December 24, 2025. Link. Trends' first all-digital year was packed daily with news and features. It will be interesting to see how the AAHA Board’s vision for the future of … [Read more...]
This blog’s for you
Commentary There are numerous factors to consider as animal health pros work to improve and grow our industry. Each week, your AHD team focuses on delivering published content that has the potential to advance and improve narratives critical to serving animal owners, their animals and the people working in our industry. Last week we shared Stephen Covey’s Circles of … [Read more...]
Why more professionals are working through their golden years
Experts say economic pressures and a sense of purpose contribute to shifting ideas around retirement. A study from Morningstar found that approximately 45 percent of American households will run short of money in retirement. Baby boomers, on top of that, have a 52 percent higher risk of experiencing retirement shortfalls than other generations. Taylor Borden shares the … [Read more...]
Your brain’s middle finger to people-pleasing
We believe this article will resonate with many animal health pros despite its title containing the F word. Author, Ellen Scherr, LCPC, is a therapist who helps women navigate midlife transitions and the time when suddenly you can't tolerate anyone's BS. Scherr describes the neuroscience of why some individuals suddenly can’t pretend anymore and why women experience it more … [Read more...]
Perspectives, priorities, preparation on the eve of 2026
Commentary The holiday season is a time to affirm or adjust priorities. It is a time to look in the mirror, to embrace the most important relationships, and fortify ourselves for all that is predicted for 2026. In an increasingly complex world, distinguishing between what we can control, influence and merely be concerned about is crucial for maintaining focus and mental … [Read more...]
Growth in kitten adoption continues: changing lifestyles reshaping demand for feline veterinary care
Kitten adoptions remain above pre-COVID levels and provide positive opportunities for veterinary practices, according to Volume IV of the CATalyst Council 2025 Feline Market Insights Report <Link>. New kittens also mean many first-time cat owners who may not understand the importance of regular visits or how veterinary teams can help make those visits as low-stress and … [Read more...]
Alternatives to antibiotics for wounds in horses
Commentary, Sponsor Content We appreciate the intriguing review of One Health, natural/herb and gut-enhancing options for equine wound care in this article. It brings to mind the vast number of wound care products that are branded, licensed and manufactured without containing antibiotics or steroids. MAXI/GUARD® Zn7® Derm, manufactured by Addison Biological Laboratory, is … [Read more...]
Feline Dental Care brochure is new among FVMA resources for cat caregiver
We noticed FVMA’s announcement of their new Feline Dental Care brochure on LinkedIn <Link>. The new brochure comes on the heels of the newly updated Feline Veterinary Medical Association feline oral health and dental guidelines <Link>which provide clarity on early detection, radiography, and pain management. Click the link here to discover an abundance of … [Read more...]
Understanding the gut-organ axes in companion animals [White Paper]
Sponsored Content Diet-driven modulation of the gut microbiome supports improved pet health and longevity. However, the science is often confusing to pet owners and many animal health pros alike. In the white paper linked below, Jess Jarett, PhD, R&D principal pet scientist at Cargill, explains how specific macronutrient compositions of diets, as well as moisture … [Read more...]
Early allergen introduction overrides allergy predisposition in offspring of horses with Culicoides hypersensitivity
The findings from a Cornell study of Icelandic horses support the idea that early exposure to an allergen* can prime an individual’s immune system to tolerate it and not become allergic later in life. The study results were published on October 21st in Frontiers in Immunology <Link>. Source: Paulick Report, December 11, 2025. Link. Training of the immune system to … [Read more...]
Worth a Glance – December 17, 2025
Last week’s AHD Bulletin – Animal Health Digest Bulletin, December 11, 2025. Link. Most read posts from December 11th AHD Bulletin – Don’t get caught at TSA! NEW carry-on rules for 2026. Link. “We” mode in the practice. Link. Pet playbook: Four pillars redefining the future of pet. Link. Leading when employees are concerned about job security. Link. 10 … [Read more...]
Don’t get caught at TSA! NEW carry-on rules for 2026
Airport security is changing fast! As our industry’s convention season approaches, new TSA rules will affect how we fly. In the video here, learn about carry-on size and weight changes, what to do with electronics, how to avoid security stops and tougher guidelines around personal bags and briefcases. Real ID requirements and penalties, plus changes to shoe and liquid rules … [Read more...]
Pet playbook: Four pillars redefining the future of pet
The future of pet care, as seen at Pet Connect 2025, is about connection over competition, shares Jeff Mard. Sharing insights from the 8th annual Pet Connect conference, he says industry leaders crystallized the massive shifts underway in animal health and commerce. The prevailing consensus is that the era of fragmented, reactive care is ending, replaced by an ecosystem built … [Read more...]