Commentary Beyond the science, data, diagnostics and evidence-based decision making is gut instinct, writes Adam Christman, DVM, MBA. Intuition does not replace science; it directs it, he says. His advocacy for pet owner intuition, coupled with the veterinarian’s instincts, is not to be dismissed. “Going with your gut is not about being impulsive. It is about being … [Read more...]
Webinar: The Untapped Feline Patient: Turning Insight into Action
Sponsor Content The next Veterinary Practice Health webinar on Thursday, March 19th, will feature results from the CATalyst Council 2026 State of the Cat report. It uncovers what holds cat owners back from seeking care, and where real opportunities exist. It promises to be timely, practical and full of insights practices can put to work right away. Presenters Jane Brunt, … [Read more...]
Shoeing the road horse
Complimentary The American Farriers Journal shares insights from hoof-care professionals to help the horses that run the roads in the new Shoeing the Road Horse report. Offered free as a downloadable PDF <Link>, it can also be found in the AHD library at the link below. Source: American Farriers Journal, March 2026. Link. Images: Link. … [Read more...]
Free 10‑minute online programs aimed at overcoming depression led to real improvements
This research will grab the attention of those working to improve mental health among animal health professionals. The researchers found two specific intervention types meaningfully reduced depression. Many people believe that to start overcoming depression, they need a therapist, medication or a radical change in their environment, writes Benjamin Kaveladze, PhD. However, … [Read more...]
Scoring system reveals impact of parasites on equine skin and coat condition
A recent study published in the Journal of Equine Veterinary Science marks an advancement in understanding the relationship between parasites and horse health and a scoring system projected to improve welfare outcomes in equine populations. Researchers evaluated the parasitic loads of horses at the University of Connecticut while simultaneously applying the new skin and coat … [Read more...]
Theileria orientalis is moving westward, now in 60 Missouri counties
The Asian longhorned tick (Haemaphysalis longicornis) is the primary vector for Theileria orientalis ikeda, and it transmits the organism through its saliva while feeding on cattle. This disease has been reported in multiple states, including Alabama, Arkansas, Georgia, Iowa, Kansas, Kentucky, Maryland, Missouri, New York, North Carolina, Pennsylvania, Tennessee and West … [Read more...]
Failing forward: Why swine vets look at obstacles as opportunities
Learning from failure and not avoiding it was the context of the 2026 American Association of Swine Veterinarians annual meeting. Jennifer Shrike captures the various perspectives of speakers in this article. Many of the comments could be applied to other species, such as: “Don’t be afraid to fail because of uncertainty; it’s always present. It’s not about getting it … [Read more...]
PAC Beef Summits planned for April
Complimentary, Commercial Bringing producers and veterinarians into a room for half a day for joint benefit has value and two opportunities are coming soon. The PAC Beef Summit is where feedyard professionals, veterinarians and industry leaders come together for real conversations and forward-thinking solutions. PAC personnel say these are more than meetings. They’re … [Read more...]
Cats grow to 25 percent of visits, signals $34 billion market opportunity
According to new data from the CATalyst Council Feline Veterinary Market Insights: Volume V, the overall companion-animal veterinary market continued to contract throughout 2025. But feline clinical visits grew in every quarter of the year, extending an outperformance streak to 12 consecutive quarters and fundamentally reshaping the veterinary landscape. The report, … [Read more...]
Is staffing eroding customer experience?
Commentary It is easy to ignore a Gallup survey as something that doesn’t apply to your business. Still, the imbalances reported here are concerning, especially since experiences even before AI made finding an employee in a business a challenge. This article begs for attention as more and more self-service options eliminate human connections. In Q3 2025, 43 percent of … [Read more...]
Designing the visit before the patient arrives
Most inefficiency in small-animal practice occurs before the client walks through the door, writes Natalie Marks, DVM, CVJ, CCFP, Elite FFCP-V. She shares elements of proactive preparation that can improve practice flow, client engagement and enable veterinary teams to practice medicine at their highest skill levels. Source: Fountain Report, February 6, 2026. … [Read more...]
Avian flu outbreak crisis in Pennsylvania; snow geese blamed, bovine spillover concerns
Top ag officials in Pennsylvania are calling the current avian flu outbreak unprecedented and “a crisis.” More than 7 million birds from 11 commercial flocks and nine backyard flocks have tested positive for highly pathogenic avian influenza, or H5N1, since early February. Wild birds, including snow geese that are overwintering in the area, are believed to be the source of … [Read more...]
The power of “I don’t know”
Commentary Thank you, Andrea Bedford for this article and its assertions. It should be a must-read for all animal health pros. She shares the power of a confident “I don’t know” statement. Veterinary medicine, particularly production medicine, is built on probability, not certainty. Complex herd systems rarely offer immediate clarity. And sometimes, the most professional … [Read more...]
Keeping noses and ears warm
Commercial Content We learn something new almost every day. In a short Facebook conversation, an industry colleague shared this photo of cows and their calves. Somehow, the existence of ear and face protectors had not hit my radar. Ear muffs for calves; what a great idea. Ensuring the comfort and protection of calves’ tender, damp ears is a top priority in Arctic cold, … [Read more...]
Most employees see their jobs as “situationships”
Commentary According to a Glassdoor Community poll, 93 percent of workers stay in jobs they do not love for stability, with 63 percent describing their relationship with work as "complicated" or "ready to break up," a concept the company calls "job situationships." While the term may be new, the profiles of employee tolerances are worth considering as management and teams … [Read more...]
9 insider tips to drive dental product sales
Wendy S. Myers, CVJ, shares ways to introduce dental products to improve patients' health and bolster retail revenue. Her tips include eye-level displays and placing carefully selected products in animal owners’ hands. Ideas from Mary L. Berg, BS, LATG, RVT, VTS (Dentistry), FVTE, are also included. Source: Veterinary Practice News, February 6, 2026. Link. Berg suggests … [Read more...]
Command respect with your voice
Commentary This is a good reminder video. It is difficult to understand why so many customer service agents are in a hurry to get off the phone, rush at the drive-up window, speed through an inquiry or look you in the eye. The calmest people in the room speak the slowest and the softest. They don’t raise their voices. Volume doesn’t equal presence and speed doesn’t build … [Read more...]
Oral care at home helps pets stay healthy
Dental month resources expand every year as our industry works on preventive measures to keep pets’ mouths healthy. The dental care video here is a good tutorial and worth sharing with your clients. Still, for busy pet owners, getting pets into an oral care routine is often difficult, especially with rescued pets. Besides home and in-clinic care, some groomers occasionally … [Read more...]
Beef-on-dairy calves challenge replacement heifer market
Commentary The current status of beef-on-dairy presents a golden opportunity* for dairy veterinary teams and animal health pros. A focus on keeping calves healthy from the minute they drop should be met with less resistance in today’s market. Consider the benefits of dairy veterinarians collaborating with nutritionists, manufacturers and suppliers to maximize the health of … [Read more...]
KBroVet® (potassium bromide chewable tablets) now fully approved for the control of seizures associated with idiopathic epilepsy in dogs
Pegasus Laboratories, Inc., announced that under its registered trademark PRN® Pharmacal, KBroVet® (potassium bromide chewable tablets) has received full approval from the U.S. Food and Drug Administration for the control of seizures associated with idiopathic epilepsy in dogs. The fully approved product labeling is expected to transition in the marketplace beginning … [Read more...]
Worth a Glance – February 19, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, February 12, 2026. Link. Most read posts from February 12, 2026 AHD Bulletin – 90% of cat owners make winter mistakes. Cats suffer unnoticed. Link. Waiting is not free. Link. How emotional marketing creates moral injury in vet med, pet care. Link. NEW resource strengthens biosecurity practices, … [Read more...]
How emotional marketing creates moral injury in vet med, pet care
Commentary This piece addresses what many animal health pros realize but don’t express. Dr. Alaluf exposes real challenges as consequences of pet owners and marketers positioning animals as children. Here are key elements from his article that make it a must-read. Animals matter deeply. They deserve care, dignity and respect. But pretending they exist outside of … [Read more...]
People don’t care how much you know until they know how much you care
Commentary If you’re working to develop or sustain business relationships, you’ll likely draw some inspiration or perspective from this piece about Jim Niekamp, former Midmark sales and marketing executive, whom some animal health pros will recognize. His philosophy of “Owning the Relationship” has been shared worldwide. It’s about going beyond a standard business … [Read more...]
Syngenta, Ducks Unlimited to scale regenerative seed production across Midwest
This is a promising pilot program! By integrating cover crops with seed corn production, the approach offers a model for accelerating resilience and environmental benefits across privately managed lands in the Midwest. For animal health pros working closely with producers who graze crop stubble, the added forage is important to evaluate as part of the herd management … [Read more...]
90 percent of cat owners make these winter mistakes. The cat suffers, but they don’t notice
Commentary Kristin Wuhrman often says, “The smallest changes in daily routines are often where the biggest health signals begin.” So, when we discovered the video shared here, it was logical to ask Kristin to review it and write a post we could share on Animal Health Digest. Guest Post by Kristin Wuhrman, Certified Cat Behavior Consultant This video is an excellent … [Read more...]
Why Ro is spending $233,000 per second on a Super Bowl ad
For those of us who scratch our heads calculating the total costs committed to Super Bowl media, this piece informs and enlightens. Ro’s Zachariah Reitano shares what makes a Super Bowl ad unique, why it is not just another ad buy, the potential economic benefits and other reasons why the company is investing in one. Super Bowl advertising is an anomaly in the normal scope … [Read more...]
Pet humanization predicted to double global pet care market by 2035
A comprehensive new market intelligence report by Future Market Insights projects the global pet care market as poised for a decade of transformative growth. Acknowledging some inflationary pressures, the article positions the expanding digital accessibility and accelerating demand for functional foods, customized supplements and eco-friendly accessories as drivers of future … [Read more...]
Software integration is key to greater veterinary AI adoption
Commentary Destined to become a clarifying pivot point in veterinary technology development, we’re sharing a new paper, Companion Animal Veterinary Software: Part I, Navigating Practice Challenges with Support of Technology and AI, authored by Jon Ayers, Jeff Dixon, Dr. Adam Little, and Adam Wysocki, with contributions from Andrew Luna. As might be expected given this … [Read more...]
Demonstration leads to daily habits (video)
Sponsor Content When it comes to oral care products, exam room demonstrations make a positive difference in pet owner adoption of daily oral care practices at home. MAXI/GUARD® products are well-suited to improve convenient daily use in home settings. This communication explains the benefits of using MAXI/GUARD® Oral Cleansing Wipes daily at home. They are ideal for … [Read more...]
Four pillars approach to achieving longevity in canine patients
Commentary Articles like this often seem rudimentary until you read them like a first-time pet owner who knows little about the importance of veterinary care. Younger first-timers likely have limited experiences with medical doctors other than illness treatments, which can make the veterinary environment disconcerting. With this in mind, we’re sharing the article linked … [Read more...]