Robert Miller, DVM, knows horses. He explains that when working them, you have to understand the behavioral characteristics that are in the species’ DNA that was established through natural selection. Domestication might affect the characteristics, through artificial selection, but veterinarians and horsemen should attempt to understand the innate characteristics to better read … [Read more...]
Horses’ feet are miracles
Animal health pros who work with youth or new equine owners will appreciate this. Understanding the mechanics of the horse hoof helps horse enthusiasts better appreciate its complexity. The equine foot is a marvel of joints, cartilage, ligaments, tendons, blood vessels and bone encased within a horny capsule that is vital to the horse. See what Stephen O’Grady, DVM, likes to … [Read more...]
Cattle eat what humans don’t
Critics of beef production often point to pigs, poultry or fish as having better feed conversions than cattle. They frequently leave out a critical point; cattle eat things we cannot. They turn grass, corn stalks, wheat straw and byproducts such as distillers’ grains and cottonseed meal into high-quality protein for human consumption. At the recent Academy of Veterinary … [Read more...]
VFD, one year later
To explore firsthand experiences and client challenges through the first year of the VFD rules, John Maday asked a group of bovine veterinarians from around the country to summarize their experiences. Mike Appley, DVM, believes the VFD has helped generate collaboration between veterinarians and clients in developing better disease-prevention protocols including vaccinations, … [Read more...]
Separation anxiety – a comprehensive package
Veterinary Medicine Essentials packages cover diagnostic steps, treatment plan guidance and the latest updates, plus resources to share with team members and animal owners. This collection of articles focuses on veterinary teams, yet it offers solid information for animal health sales pros. Source: Veterinary Medicine, June 15, 2017. The DVM360 team curated the best, most … [Read more...]
Opinion – Local delivery may be an option
During a seminar explaining pet owner purchasing behaviors and confidence indicators, a colleague leaned over to me and said, “Florists deliver flowers locally, also pizza and now groceries, why don’t DVMs deliver pet supplies the same way?” His observation interrupted thoughts throughout the day alongside memories of how we used to do things before specialized small package … [Read more...]
Nearly all pet owners bought food in stores in 2017
Physical stores are not dead, despite industry fears of e-commerce taking over. 88 percent of dog owners and 93 percent of cat owners bought products in the category in a retail location in the past 12 months, according “Pet Food in the U.S., 13th Edition,” a report from Rockville, Md.-based market intelligence firm Packaged Facts, a division of MarketResearch.com. The … [Read more...]
Microchips turn 30; adoption still slow
Great efforts have been poured into microchip technology. One can argue the chronology, but microchip technology has settled with dependable standards and equipment. Still, under 30 percent of dogs and fewer than 15 percent of cats are chipped. Various sources indicate that lost pets with microchips are returned to owners at rates two or more times higher than non-chipped … [Read more...]
Attorneys fighting over sexed semen
A battle is brewing in the U.S. over new technologies designed to make sure only milk-producing cows are born. Most of America’s 9.4 million dairy cows are bred using artificial insemination from bulls with specific genetic traits, but there’s still a randomness about the sex of the offspring. So, more farmers are paying a premium for semen that contains only the X chromosomes … [Read more...]
NSAIDs are wonderful options (includes video)
The NSAID product category generally represents 12 percent to 18 percent of dispensed product revenue for veterinary practices. When it comes to pain relief tools in the veterinary practice, Matthew Brunke, DVM, CCRP, CVPP, CVA, sings the praises of the nonsteroidal anti-inflammatory drugs class. Reminder! Given the number of prescriptions now filled outside the veterinary … [Read more...]
3 ways to improve your decision making
Walter Fricke shares that decision making requires prediction and judgment. He writes about the need to have a sense of two things: how different choices change the likelihood of different outcomes how desirable each of those outcomes is Source: Harvard Business Review, January 22, 2018. But how do you get better at either? Of the volumes published on this subject … [Read more...]
Flowchart helps you decide if meeting is needed
Our industry is plagued with meetings. In fact, most of us have been involved in meetings about whether we need a meeting. Elle Griffen offers an infographic to help decide if a meeting is worth throwing onto everyone’s schedule. Source: The Muse, January 24, 2018. Not only can meetings be a huge time and productivity suck, they’re also expensive! Add up the hourly wage of … [Read more...]
Opinion – 229 selling days left in 2018
For animal health pros who work five-day weeks, 21 selling days have already expired this year. That equals about 8.5 percent of your year already gone. Veterinary practices and retailers have 325 days remaining to reach goals. Now is a good time to assess whether you or your team(s) are working toward the main objectives and at the right pace. Our perfection drivers and … [Read more...]
Getting pets ready to move about the country
Brian A. DiGangi, DVM shares five top tips for traveling with animals. He recommends: Review travel regulations Explain the importance of preventative care Recommend permanent identification Identify and mitigate travel specific risks Discuss steps and protect behavioral health and welfare Source: Clinician’s Brief, January 2018. Clinicians play an … [Read more...]
11 common email mistakes everyone makes
Email etiquette is increasingly important! It's an integral part of how you communicate and develop relationships with people. Betty Liu compiled these tips to help avoid the most common email mistakes: Bad grammar/spelling Misdirected emails BCC too much Silence Saying 'To whom it may concern' Not changing the subject line Marking emails as unnecessarily … [Read more...]
5 email marketing trends to watch in 2018
Attention marketers and communicators! Email was the preferred communication method for brands to communicate with customers in 2017. It will be well into the future. Still, 2018 may hold some surprises for the 40-year-old communications standard that marketers should be aware of. Scott Heimes shares these five considerations for email in 2018. Personalization through … [Read more...]
Keep it clean
Disinfection is critical for biosecurity. In this article, Jennifer Ryan identifies these top tips for cleaning and disinfecting on location: Train employees on the farm standard for cleanliness Use the correct detergent for the job Select the appropriate disinfectant for target pathogens Consider the safety profile, environmental impact, cleaning properties (if … [Read more...]
Opinion – Defining telehealth in veterinary medicine
Telehealth, says the AVMA, has emerged as a prime opportunity for veterinarians to deliver health information and care to clients via technology. Emerged? Haven’t we been doing this for years? The key here is to define and segregate actions. Telehealth is an overarching term describing the delivery of health information, education or care REMOTELY. The AVMA has created an … [Read more...]
Don’t sell yourself short with merchandising
Dan Truffini brings his retail experiences back to the veterinary practice settings in which he grew up. He believes, many veterinary practitioners have incredible revenue potential sitting right in their waiting rooms. It’s not the patients. It’s the retail spaces they have yet to fully open for business. Source: Today’s Veterinary Practice, December 2017. Whether you like … [Read more...]
You may need to walk away from a passive-aggressive boss
A boss who is manipulative, passive-aggressive, credit-taking and overly critical adds to workplace challenges beyond the normal workload. We’re not talking Jekyll and Hyde but it is important to be clear on how to deal with immaturity in a person to whom you report. Source: Harvard Business Review, January 24, 2018. You have to decide if your job and your company hold … [Read more...]
2018 is the year of the dog flu
Steve Dale tackles the topic of Canine Influenza Virus (CIV) and the information that shows CIV is expanding across the country more rapidly than ever. This is a topic for team meetings with veterinary teams, retailers and sales groups. Source: Steve Dale’s Pet World, January 22, 2018. The partners tracking dog flu are doing it right. The problem is that most clients don’t … [Read more...]
Keep New Year resolutions going strong
By February 1, many persons’ New Years’ resolutions are either a) not started, or b) already abandoned. New Year’s resolutions, derided though they often are, present a big opportunity for self-improvement, according to research on human behavior. On New Year’s, we look back on past failures to change and feel an uncommon surge of optimism. If you’re ready for a resolution … [Read more...]
Puppy Bowl XIV, Animal Planet on February 4 at 3 p.m. ET. (includes video)
Team Ruff vs. Team Fluff airs ahead of Super Bowl LII (6:30 pm ET) for the 14th year. This year will feature more puppies than ever – 90 players – from 48 shelters and rescues from 26 U.S. states and territories. The teams will compete for the coveted Lombarki Trophy. For the first time ever, Animal Planet will also premiere Puppy Bowl Presents: The Dog Bowl. The Dog Bowl … [Read more...]
Opinion – Dental month; long in the tooth
While February is National Pet Dental Health Month, dental health should be a daily ritual for pet owners all year long. Yeah, right! For longer than the three decades I’ve been working in animal health, we’ve promoted dental care, regular oral exams and periodic cleaning. Yet, approximately 75 percent of dogs and cats over the age of three have periodontal disease. Despite … [Read more...]
Get ready for Gen Z
Patricia M. Buhler and Nicole Evans offer five keys to becoming Generation Z’s employer of choice. More than 61 million of them born after 1999 are poised to enter the workforce. These are not younger millennials, say the authors comparing the millennial entitlement to Gen Z expectations. One-size-fits-all career paths won’t appeal to Gen Z. These individuals won’t be … [Read more...]
7 ways to show customers you care
Members of Forbes Business Development Council share seven strategies for doing a better job of empathizing with customers. Their assertions are good. Still, it is important to avoid the words, “I understand,” as if you know the customers’ feelings. Remaining respectful, acknowledging and aligning with where the customer is in the decision process is critical. Stating what … [Read more...]
Space, a new frontier in nursery pig management
There has been significant research studying the effects of space allowances on grow-finish pigs. But little information is available regarding the effects on them. With increasing concerns for animal welfare and getting weaned pigs off to a good start, finding appropriate space allowances based on animal behavior, health and performance considerations will be … [Read more...]
Adolescent brain development is misunderstood
Our recent post, How working parents can feel less overwhelmed and in control captured excellent readership. In that spirit, we offer this look at the growing appreciation of adolescence as a time of rapid growth, learning and change. “A decade of research studying adolescence makes clear to me the importance of clarifying the truth about this crucial stage of human … [Read more...]
Queens are righties, Toms are lefties
Female cats are more likely to be right-handed than males, research suggests. Research published in the Journal Animal Behavior, January 2018 presented these highlights: Lateralized spontaneous behavior in the domestic cat was explored for the first time. Cats showed a lateral bias for behaviors of stepping down and stepping over. Animals showed no significant … [Read more...]
Dealing with change is a universal constant
Why is becoming more adaptable so crucial to success in business and life? Jeff Bogaczyk gives three quick reasons: Circumstances are always changing People are always changing We are always changing Source: Medium, January 18, 2018. Typically, people dislike and don’t want to change or adapt to new environments. Changes disrupt our autopilot habits. This … [Read more...]