In a recent post referencing the 2020 Banfield report <link>, I shared the experience of adjusting the diet for our Morkie. The discovery of the number of Kcals in his treats led me to seek resources that help animal health pros counsel pet owners on the impact of calories from treats. Treats are frequently mentioned in articles that give nutritional guidance, but limited … [Read more...]
Pet nutrition important to professional groomers and boarders
Groomers and boarders know more than hair. Nutrition is important, too and they discuss it often. Source: Understanding the nutritional needs of pets, Pet Boarding and Daycare, January/February 2020. Link. Content was provided by the Professional Pet Boarding Council < link > INSIGHTS: There are more than 25,000 persons engaged as professional groomers and in pet … [Read more...]
Dealing with procrastination
Eric Olszewski stopped putting things off when he learned to see life as one big deadline. A perpetual procrastinator, he would let time fly by until panic set in, at which point he finally buckled down and did whatever it took to get through the work he was avoiding. He learned he was suffering from too much freedom. . . . simply overwhelmed by the multitude of options in my … [Read more...]
Research: Why we’re motivated by discounts and surcharges
Alicea Lieberman and Kristen Duke discuss research on the structure of an incentive as either a surcharge or a discount. Incentives can be used to shape people’s behavior. Their research suggests that these tools can be effective, not only in changing one-time behaviors, but also in shaping social norms. Source: Harvard Business Review, February 13, 2020 <link> . . . … [Read more...]
Monster firework sets Guinness record (video)
Sometimes we need a break from the serious business of animal health and wellness. So, we offer you a look at the world’s largest-ever aerial firework. The behemoth that weighed 2,797 pounds (three pounds lighter than a Toyota Corolla) Launched from a 26-foot long mortar (almost eight feet longer than a Suburban) The shell measured in at just over five feet across … [Read more...]
Itchy cat? Think location, location, location.
Amelia White, DVM, MS, DACVD, offered VMX attendees insight about managing several types of allergies in cats. Her presentation begins with a discussion of behaviors that indicate causes or imposters. Joan Capuzzi, VMD, summarizes the content in the following categories. Cats and their eosinophils Creepy crawlies When food’s the culprit Atopy: allergies “on … [Read more...]
Opinion – Convenience and the consumer (slide show)
Americans spent more on pets in 2018 (avg. $662) than on fresh fruit and vegetables, alcohol, beef, pork and poultry, water and other services or medicinal drugs <link>. Consumer research on convenience can help us better understand animal owner needs as a reflection of how they manage their lives. Consumers’ choices in terms of where, how and why they buy are … [Read more...]
Random acts of wellness don’t work
Despite a greater focus on workplace wellness programs, some employers are not getting it right, says Ron Loeppke. They need to fully commit and embrace the programs to make them successful. “Wellness doesn’t work if it’s not done in the right way. Random acts of wellness ain’t gonna cut it.” – Ron Loeppke Source: Human Resource Executive, January 22, 2020. Link. Just as … [Read more...]
Me. Me. Me. Stop talking so much about yourself.
The temptation to always talk about ourselves hurts our conversations and over inflates our egos, writes Tim Denning. He shares what happens when you stop talking about yourself. Source: The Medium, January 29, 2020. Link. There is something to be said about being interested in people. Here are a few of the benefits according to Denning. People feel you’re interested in … [Read more...]
Castrating pigs, lambs, and goat kids
Janet Garman’s article on castration appeared a few weeks after we updated our readers on how dehorning and castration guidelines have been updated to include pain mitigation <link>. Garman’s review is a good reason to communicate about pain management to animal owners. Castrations are routinely done on the farm without veterinarian support, so determining how to … [Read more...]
Bovine Veterinarian: What to expect from the 2020s, 8-part series
Veterinarians provide their thoughts on the key challenges and opportunities for success during the 2020s in this insightful series. Their comments are a directional microcosm facing bovine practices, as well as veterinary practices in general. . . . veterinarians serve as forward-looking change agents in animal agriculture, as they continuously evaluate new systems, products, … [Read more...]
American Heartworm Society seeks individual clinic data
Veterinarians are urged to take time to submit clinic data to support the 2019 AHS Heartworm Incidence Survey. Each veterinary practice that submits data on the number of animals tested and diagnosed over the 2019 calendar year enables the AHS to create a more comprehensive and useful map” - Chris Duke, DVM, president AHS Source: DVM 360, January 28, 2020. Link. Survey … [Read more...]
Opinion – Valentine’s Day spending to increase by $6.7 billion overall
In our industry that has misgivings about charging for elements of pet health care, Valentine’s Day spending may give animal health pros a different perspective. A record 27 percent of people will buy Valentine’s gifts for their pets, the highest figure in the history of the National Retail Federation survey. Each pet gift buyer will spend $12.21 on pets shares Kimberly Amadeo. … [Read more...]
Hey, language aficionados. . . lest you get something back-a$$ward
The dinner table discussions must have been interesting where siblings Ross and Kathryn Petras grew up. They provide nine words and phrases we are probably using wrong, according to their book, That Doesn’t Mean What You Think It Means <link>. We think some of you will laugh out loud reading the examples. . . . it’s not a mute point at all, because a point isn’t … [Read more...]
The 50-plus crowd is not dead yet!
Bill Murray’s Jeep ad during Super Bowl LIV may be an exception to marketers’ assumptions that 50-somethings are desperate for companionship, struggle with health decline and ruminate on their own deaths. When people in the 50-plus demographic are shown in ads, they’re sometimes presented in a negative light, says Vaughn Ensley. Portrayals of those over 50 are negative 28 … [Read more...]
Super Bowl Ads: 5 best, 5 worst
How ‘bout those C H I E F S! It has been a wild week in the KC Animal Health Corridor. Even veterinarians were celebrated in the Super Bowl ad from WeatherTech <link>. Jeff Beer says the $6 million to run a Super Bowl ad thanking the veterinarians that saved Scout, WeatherTech’s CEO’s dog, is either genius or a waste. Source: Fast Company, February 2, 2020. Link. The … [Read more...]
Coronavirus and ASF are different beasts (comparison PDF)
Jennifer Shrike walks through the differences between 2019-CoV and African swine fever viruses in a discussion of sources, risks, similarity and differences. ASF has a DNA genome. CoV has an RNA genome which allows the virus to mutate and change similar to influenza viruses. This is how CoV acquires the ability to infect different tissues and to infect different species of … [Read more...]
New BVDV-PI rule in Texas
The Texas Animal Health Commission adopted a rule to mitigate the risk of uninfected cattle being exposed to bovine viral diarrhea virus persistently infected cattle. . . . newly adopted rule defines which cattle are classified as BVDV-PI . . . requires the seller of a BVDV-PI animal to disclose the status in writing to the buyer prior to or at the time of sale. Source: … [Read more...]
The scoop on poop. Fecal microbiota transplantation in horses.
Treating a horse with diarrhea is expensive and inconvenient. The clinical impression at Tufts Equine Center is that fecal transplant is an effective treatment. Its clinician-scientists wanted to look closer into the effects of fecal transplant on the gut of treated horses. Cummings School researchers have been working to document the effects and mechanisms of this … [Read more...]
Saying goodbye, a horse owner’s difficult decision
It is relatively uncommon these days for a horse to die of natural causes, writes Natalie Voss. At some point a horse owner, along with their veterinarian, will need to decide when it’s appropriate to euthanize. . . . it is best to think about end-of-life plans for horses regardless of age” Source: Acreage Life, March 2020. Link. Predetermine what is an acceptable quality of … [Read more...]
Hatching calculator determines incubation period
As more poultry moves back into neighborhood backyards, some hobbyists are interested in using incubators to hatch eggs. This handy calculator determines the incubation period for chicken, duck, goose, turkey, quail, peafowl, guinea fowl, pheasant and emu eggs. Source: Backyard Poultry, February 3, 2020. Link. The article also has links to several how-to … [Read more...]
Things to avoid doing to a cat
Adding to information we shared in a December 10, 2019 post <link>, Sophia Mitrokostas consulted with veterinarians and veterinary technicians to highlight things that cat owners get wrong. Cat owners should not force attention on cats. Though cats enjoy human attention, they like it in smaller doses than dogs, and on their own terms.” – Wendy Houser, DVM Source: … [Read more...]
JAVMA, February 1 edition
It is always interesting to see what is being studied in our animal health industry. We noted the following: Tick paralysis in a free-ranging bobcat (Lynx rufus). Link. Tick paralysis has not previously been reported in felids outside Australia, according to the author. The cat recovered likely much to the chagrin of wild birds, small mammals and some small pets in his … [Read more...]
Ticks responsible for 7 of 17 U.S. vector-borne diseases
Thomas Mather, PhD, believes everyone should be better educated about ticks and able to identify the small number of tick species in the United States that threaten human health. “Different ticks carry different diseases in different parts of the country,” he explained. . . . if <people> saw how many ticks are waiting on twigs and leaves and in the brush . . . they would … [Read more...]
Opinion – Caretaker training improves animal welfare
Samantha Marais presents the value of employee training and how it improves pig welfare. From this, we can assume that training people to care for animals of any species likely increases animal welfare. Our industry routinely separates food animals, companion animals, equine and poultry. Universally however, people receiving proper and continuing education about animals in … [Read more...]
Opinion – Lawsuit over popular dog food brand exposes label confusion
You can decide if the litigation described in this article is necessary or accurate. The context is important, as is what animal health pros can learn from it and the inherent call to action, which is pet owners need nutritional counseling and guidance. There is no question that pet diet labels have become more confusing over time pitting marketing perceptions against … [Read more...]
Could the use of diverse languages affect veterinarian influence?
Our team sees a plethora of material when curating information for animal health pros. Our December post, Veterinary medicine; whitest profession in America <link> came to mind as I recently sorted content. Andy Kiersz and Ivan De Luce present a map showing the most commonly spoken languages in every state, excluding English and Spanish. In the ensuing text, the language … [Read more...]
Vet clinics must address needs of dogs in lower-income households
The middle class is being hollowed out, because the less affluent are getting less affluent, shared Steve Ballmer during a Numbers Geek podcast <link>. He also noted single people without children account for 43 percent of all of the households in America. Meanwhile, the AVMA Veterinary Economics Division has been working to understand factors affecting veterinary visits. … [Read more...]
How to ask for an email introduction
It’s been a week since returning from VMX and associated get-togethers. The stack of business cards has hopefully been part of the catch-up work for those to whom you made promises. The challenge now is how to follow up with those interesting people you met after being introduced briefly by a friend or colleague. Ruchika Tulshyan shares considerations when writing a … [Read more...]
Rethinking dairy footbath use
The dairy business is carried on cows' hooves. Digital dermatitis (DD, also known as hairy warts, strawberry warts) remains the number 1 cause of lameness in dairy herds with increasing concern among feedlot cattle. Hoof trimmer Jamie Sullivan suggests DD remains prevalent due to the way we have been trying to prevent or treat the lesions in the first place. He shares research … [Read more...]