Your brand

The most iconic companies—Nike, Apple, Harley-Davidson—rarely talk about themselves. Instead, they talk about what they believe.

Source: LinkedIn, April 16, 2025. Link. Powerful brands don’t rely on aesthetics, they rely on emotion, writes René Rodriguez.

Branding is how your customers feel about themselves when they engage with your brand.”

 INSIGHTS: Branding is the story people tell themselves about you . . . without you in the room.

Related: Would you rather have Coca-Cola’s revenue or its brand? Peter Sumpton, LinkedIn, November 17, 2021. Link. Sumpton complements Rodriguez’ message saying, “The perception people have of you and your organization, is your brand.”