Kudos to Jules Benson, BVSc, and Emily M. Tincher, DVM, for their JAVMA Viewpoint article asserting the need to embrace pet family–centered care to forge a path to more accessible and sustainable veterinary medicine. They ask the question, “What if the VCPR was more CPVR?”
Their viewpoint examines the transition from a provider-centered, often medically driven, approach to one that integrates pet family goals, values and resources into health care decisions and proposes three interconnected pillars for the future of veterinary care:
- Leveraging evidence-based medicine with comprehensive outcome measurement
- Employing relationship-centered communication grounded in clinical empathy
- Developing stratified service delivery models that enhance accessibility and ensure veterinary practice remains both relevant and sustainable.
Source: Jules Benson, BVSc, LinkedIn, October 25, 2025. Link. PDF of JAVMA Viewpoint article. Link.
Commentary
We were pleased to see these industry innovators challenge the VCPR acronym. AHD has previously advocated for CVRP (versus VCPR) to reflect the reality of a) clients choosing a veterinary clinic, b) becoming familiar with clinic personnel/services and c) THEN triangulating collaboratively to meet the needs of the animal. Link.