Commentary
Unreturned calls are far from harmless. They’re lost revenue. When you don’t respond, you signal “not now” to a client or prospect who may never call again. Plus, if an existing client referred the caller, you lost the opportunity and embarrassed your promoter.
In a time of declining vet visits and new clients <Link>, Teri Leggett reminds us of the importance of follow-up, saying, “If a call isn’t logged or a message goes unopened, there’s no record of the missed opportunity—so it never gets followed up. More importantly, “. . . the revenue loss adds up quickly.”
Source: Teri Leggett, LinkedIn, May 21, 2025. Link. Let’s say your average sale is $200. Missing 5 calls from interested clients in a week could cost you $1,000 in lost revenue EVERY week. That’s more than $50K gone in year. . . not because of a bad product or poor marketing, but because no one was available or followed up.
INSIGHTS: This is not an indictment, but rather a reminder of the importance of responding and managing communication. The pandemic period challenges may have created some poor habits that, if addressed, can improve customer experiences. Remember, positive and negative reviews are posted online quickly.